Tag: Shrink Sleeve - page 5

There are a number of options when it comes to choosing a label for your product.  Common options in product labeling are cut & stack, pressure sensitive, roll-fed, and shrink sleeve labels.  A main way that companies bring attention to their brands without depleting their budget is to use shrink sleeve to label their products.   At the supermarket checkout the different products that from beverages to pharmaceuticals that use shrink sleeve labeling.  Here are a few things to help you consider if shrink sleeve marketing is the right option for your product.

Shrink Sleeve Labeling and Marketing

One of the best things about shrink sleeves is their ability to fit any shape or size product your company offers for sale.  Shrink sleeves can be designed to fit your products no matter how odd the shape of the package.   If you have a lightning bolt or heart shaped package consider shrink sleeve labels as they can be designed to properly encase your product as well as to offer effective marketing that draws consumers to purchase your product.

When it comes to tamper proof packaging sleeves offer an unmatched level of protection.  When you your entire package and it conforms to the shape of the product it makes it almost impossible to interfere with product inside.  This makes sleeves one of the best options for food and beverage manufacturers.

Standard labeling allows for front packaging marketing.  Standard front labels leave a tremendous amount of wasted space on the back and sides of the package.  This space left blank is valuable promotional space and should be used wisely.  Shrink sleeve manufacturing allows for 360 degree marketing space for your products label.  No matter what direction your product sits on the shelf you will have prime advertising space that can be seen by your customers.

As a product manufacturer marketing is an incredibly costly endeavor.  Some label choices are expensive to produce and since the product label is not something that changes often it is important to choose wisely from the start of label production.  Shrink sleeve labels are created using a thin plastic film.  The thin film is relatively inexpensive in comparison to other label options and can be printed using a variety of techniques.

With all the different options to consider in product labeling it is obvious that you want to make an educated decision.  Shrink sleeves offer a variety of qualities that make them attractive including that they can be designed to fit any shape product, they are tamper proof, there is not wasted space and they are inexpensive to produce over other options in product labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

One of the most important aspects of your product is advertising.   Your product is truly only as good as your marketing and promotions.  Without proper marketing the majority of the public would have no way to know what the product is, how it benefits them or where they can purchase it.  Your product label is one of the most significant aspects in maximizing your product and its exposure.

When it comes to labeling there are many options to choose from including some of the most common; cut & stack, pressure sensitive, roll-fed and shrink sleeve labeling.  One of the best types of labels with a variety of benefits is the shrink sleeve.

Branding is what identifies a company to its customers.  A majority of consumers will purchase products and services from brands that they are familiar with.  If your company sells cheese and moves into the salad dressing market, your customers will often follow.  Your brand is what is selling your products.  People associate product characteristics such as quality to the brand not necessarily the individual product.  Branding is created using custom labels such as shrink sleeves.  Shrink sleeves leave more room to promote different aspects of the product and brand.  There is three hundred sixty degrees of space from the top of the product to the bottom to promote all aspects of not only the product but the company’s brand.

Another overwhelming benefit in shrink sleeve labeling is the flexibility and strength of the label.  With traditional labels the products container must conform to a certain size and shape.  With shrink sleeve labeling the product label conforms to any shape packaging.  Not only does this allow you creative freedom with product packaging but also reduces waste and cuts down the chances of the product being damaged when shipped.  Your product is individually shrink-wrapped when using shrink sleeve manufacturing.

With new biodegradable materials shrink sleeves are manufactured using more environmentally conscious materials.  This along with the elimination or product labeling waste makes shrink sleeve labels a more popular labeling option than some more traditional options.  The extra protection that the shrink sleeve offers the product also eliminates the need for heavy packaging and wrapping thus decreasing the size of the shipment saving companies money.

Shrink sleeve labels allow the company to promote their brand as well as saving on money while continuing to be conscious of environmental needs.  With the money companies save using shrink sleeve labeling they can continue to develop products and enhance the company brand.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

When it comes to manufactures looking for packaging there are an abundance of options to choose from.  Many are turning to the convenience of shrink sleeve packaging and labeling because of the wide range of advantages it offers over other forms of packaging and labeling.  When you walk through the aisles at the grocery store you will find that shrink sleeve marketing is incredibly prominent throughout different products lines including beverages, nutritional supplements, and chemical packages.

One of the advantages of using shrink sleeves is that they help to differentiate your products shape and offer a three hundred and sixty degree graphic.  They truly stand out and grab your customer’s attention when on display for sale.  Shrink sleeves can be designed to accentuate your products unique shape.  This is a significant advantage to product marketing especially when the design of your products package is unique.  Shrink sleeves will accentuate the shapes difference amongst competitors.

Another major benefit of shrink sleeve packaging is the tamper proof seals that it offers.  The shrink sleeve wrapper is often made to fit over the entire product, especially in beverage packaging.  Tampering with this type of product packaging is almost impossible to get away without noticing the issue.

The shrink sleeve label allows for complete three hundred and sixty design graphics and one hundred percent visibility.   In other types of packaging the label is concentrated on the front of the package.  This overlooks the sides and back of the product which is valuable product advertising space.  With shrink sleeve packaging the entire label can be used to advertise and bring attention to your product.

Another benefit of shrink sleeve labeling is the versatility it offers with different packaging materials.  It works with metallic, pearlescent and thematic materials to create different effects on your product label. If you can dream it, shrink sleeve labels can create it without the difficulty that exists in other types of packaging and labeling.

The expense of packaging and labeling products is often considerable however with shrink sleeves this is not the case.  It is an affordable option that offers a higher degree of visibility for your product over a variety of different package and labeling options.

When it comes to product marketing your packaging and label design are of the utmost important aspects.  With the numerous advantages that shrink sleeves offer it is hard to imagine why you would choose any other type of product labeling and packaging option.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.