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Food Product Label Design Tips

Posted on August 6, 2015 by Creative Programs and Systems

Designing a new food product label is both an exciting and tricky endeavor. The thrill with designing a great label comes from capturing the unique aspects your product offers over the competition. The difficult part is constructing a design that is marketable, targets the consumer and prevails over the competition.

Define your target audience: It is crucial to define whose attention you are looking to catch with your products label design. In order to design an effective label you must know what your customers are looking for, what problems they have and how your food product solves it for them.

A food label has to do everything an ordinary product label does and more. It must support a message of freshness, promote quality ingredients and express just how delicious it is. Understanding exactly what your customer wants allows you to design a label that represents this using images, text and color.

A perfect example of this is how images of fluffy white clouds don’t speak to consumers looking for sandpaper. Just like certain colors when used together create certain emotions in us, green and red make people think of Christmas time while pastels make people think of Easter. If you used green and red on a package of egg shaped Easter candy it wouldn’t entice people as much as colors that are representative of Easter would.

Research your competition: For your food product label to stand out from the competition it is important to have knowledge of their label designs. If you are advertising toilet paper think outside the box. Instead of using images of cotton and clouds like your competitors consider a completely different angle all together. Look at the other qualities your product offers. Maybe it is easier for your septic tank to break down or perhaps it is comes in sheets that are perforated more often so you can choose how much toilet paper to use. Whatever angle makes your product stand out over the competition is what should be represented on your products label.

Take into consideration the products packaging: Shoppers want to see what they are getting for their money. This is especially true in food products. Many food products on the market today are packaged in clear see-through containers. If this is the case, you will want to design a label that does not cover or take anything away from seeing the actual product. Seeing the tasty treat inside offers more than any picture on a label can.

Emphasize key ingredients and features: When you are looking at designing food labels it is important to highlight the fresh, quality ingredients as well as essential product features and awards it has received. What sets your food product apart from the competition? This needs to be an element focused on when designing food product labels.

Plan for post-sale marketing: Look at your product label as prime real estate. Take advantage not only of the space on the front of the label but also the back. Use a label that offers a peel back function and then list product recipes on the back. This allows you to show case the product you are selling as well as other company products that are used to create the recipes you feature. Using all the space available on your food product label is smart marketing.

Marketing food products is fun but not easy. Follow the tips above to get your products off the shelf and into the customer’s tummies.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

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Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

Product Labels That Stand Out From The Competition

Posted on July 22, 2015 by Creative Programs and Systems

How many products do you estimate are on your local grocery store shelves on any given day? The ballpark figure from the Food Marketing Institute is that there are about forty thousand different items to choose from. That is a lot of opposition for your product. How will you make sure that your product stands out from the competition?

The answer to this billion dollar question – your products package and label design. Here is a closer look into what makes or breaks your company products packaging and label design.

Simple and Clear: The next time you are visiting the supermarket take some time to check out a random shelf. Take a moment to browse through the selection of products. While you are doing this ask yourself two very simple and clear questions; what is the product used for and what is the brand behind it?

You will simply be amazed at how hard it is to answer these two simple questions. If your product and label design doesn’t answer these two questions in less than four seconds you can be sure that consumers will move on. It is a subconscious decision that is made within four seconds. When you are designing your products label and package it is crucial that you are clear about the product and clear about the brand.

Truthful: Nothing sells your product time and time again more than an honest depiction. Don’t give your product a “facelift” to a degree that portrays it in a light other than what it is. Your label should not mislead consumers.

Here is a prime example of what not to do. Don’t show a soft, gooey chocolate covered cookie on the product label when in reality you are selling a simple, flat, chocolate flavored biscuit. Instead take time to show the simple, flat, chocolate flavored biscuit in a complimentary, flattering way. Your label should represent your product at its best allowing your targeted market to get an honest look in to what they are purchasing.

Shelf Impact: Remember that your product will never be viewed alone or in great deal at the store. It is important for your product to make a different when sitting on the shelf next to the competition; this is known as your product’s shelf impact. Your label and product packaging need to be distinctive and appeal to consumers. Your product’s shelf impact is one of the most important reasons consumers make an initial purchase as well as recalling it at a later date for continued purchases.

Practicality: Your products container, not just the label, should be sensible as well in size, shape and function. The container should be practical, simple to use and possible reusable. Practicality helps combat many package design challenges that exist. One such example is how difficult ketchup is to get out of the glass bottle. Ketchup manufacturers decided to win the battle by designing a plastic container where the lid was used as the bottom allowing it to stand upside down. The struggle with getting the ketchup out of the glass bottle no longer exists. Practicality sells products.

Using the tips above when designing your package and label will help you to create and manufacture a product that flies off the shelf.

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Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

Using Color In Product Labeling

Posted on July 22, 2015 by Creative Programs and Systems

Labels are not simply thrown together, slapped with a product name, put on a shelf and popular with consumers. Graphic designers work together with marketing teams to create labels that sell products. It is important that both the designer and marketing team consider how the colors used within the label work alone and together. To better understand color psychology and how it can be used to influence buying decisions let’s look deeper into the influence color has on our human emotions.

Your company’s label is arguably the most important marketing tool used to encourage consumers to purchase your product over the competition. The colors you choose to represent your product and incorporate within your label will help to make or break your sales.

Colors used on their own evoke different emotions than when used together. It is important to have a solid understanding of this concept when designing any label. Consider how you want consumers to feel before, during and after they purchase and use your product. Analyze what colors or combination of colors work to evoke these emotions and incorporate them within your label design as well as promotional marketing materials.

Colors and Emotions That They Evoke

Black: Black is a color that can be interpreted to mean several things. It is a different than many colors in that it evokes two very different meanings. Black is a color that people associate with virility, firmness, strength and permanency. It can also trigger emotions such as despair, hopelessness and sorrow. Be careful when using black in labeling noting that it can evoke different feelings for consumers. Black is often used to highlight text making it pop and stand out from the design surrounding it.

Blue: Creativity, pleasure and well being come from the color blue. Consumers relate blue to ideals such as freedom and happiness. The color is great for label designs looking to create a feeling of free will. Consumers will subconsciously choose your product over the competition because they feel free in making the decision.

Green: If you are looking to bring a sense of peace, happiness and relaxation to consumers then green is your color of choice. The color green should be used when looking to calm and reassure clients. This color will make them unequivocally purchase your product; consumers will not question the integrity of your product when you use green as a main color within your label.

White: White is used to create a feeling of lightness. It is a color that offers security, tranquility and relaxation. White is used to accomplish a feeling of complacency as well. Marketers should use white in label design to make consumers feel good about choosing their product. White makes us feel clean, new and renewed.

Brown: Brown is great for stability. If you want to have a label that gives off a feeling of being natural, down to earth and organic brown is a great color to chose. Using the color brown in product labeling gives the sense of trustworthiness.

Orange: If you are looking to make consumers hungry use the color orange when designing your product label. Orange offers a sense of clarity, strength and vigor.

Purple: Purple is a color that shows prestige. When used in a label it evokes sensitivity and security. The color purple sends signals of compassion. Purple used in labeling makes your product something that is needed and motivates consumers to purchase.

Red: Label designs using red will literally cause consumers heart rates to pick up. It is a color that offers a sense of warmth, love and sexuality. It entices consumers; although the color red can give off a sense of mystery and danger it intrigues customers into making a purchase; perhaps as more of an impulse than a regular purchase.

Color is a powerful element when used in design and labeling. Make sure that your product label emits the emotions you are looking to provoke an immediate purchase.

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Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

Finding The Right Label For Your Product

Posted on June 2, 2015 by Creative Programs and Systems

Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace. In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.

Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers. A connection is created between the company’s product and the customer largely because of the visual presence of the products label. Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store. The label itself is important as is the design and material used to create the label. When it comes to selecting a label there are a wide variety of options to choose from. Some of the most common choices available in packaging labels include:

Heat Shrink Sleeves: Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it. This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly. Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design. With the extra space there is room to add important information and graphics. Shrink sleeves are used a lot in beverages.

Pressure Sensitive Labels: Pressure sensitive labels attach to the outside of a container once a slight pressure is applied. The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf. One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.

When it comes to choosing a label for your product is important to understand what your marketing plan is. Not every marketing plan or concept will match every label type. It is essential that you consider all of your options when choosing a label type. In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label. Choose the label material that is a best fit with your products marketing concept.

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Catch The Attention Of Your Target Market Using Shrink Sleeves

Posted on May 19, 2015 by Creative Programs and Systems

One of the most crucial points in introducing a new product or brand is catching the attention of the consumer that you are targeting. Without customers purchasing your products they will eventually fail. Bringing attention to your product is of utmost importance. One way this can be accomplished is through product labeling. Manufacturers must develop a scheme that allows them to achieve their ultimate goal; selling products to their targeted market.

It is important to understand that consumers are offers a great deal of choices when looking for most any product on the market. Competition is heightened throughout every market especially with the popularity of online companies. It is crucial that every tool is utilized to ensure success. This is true with every detail of the product. This is why many industries are turning to shrink sleeve labeling.

Using shrink sleeves allows many benefits to both manufacturers and consumers. They help to simplify marketing tasks as well as offering specific consumer benefits. In order to attract the most consumers as possible for your business it is best to consider shrink sleeve labeling. Below are several advantages shrink sleeves offer over other labeling options available today.

Contemporary Designs: Shrink sleeves offer unlimited possibilities when it comes to their designs. You can not only use a variety of colors elements but can add on additional designs and catchy phrases to win the attention of consumers. The sky is the limit when looking to print onto the material which shrink sleeves are comprised of.

Three Hundred and Sixty Degrees of Information: With the ability to print on all three hundred and sixty degrees of film shrink sleeves make it possible for consumers to bring home all of the product information within the products packaging. All the data and requirements set out by the FDA can be displayed in a functional way with the additional space that is offered with shrink sleeve labels.

Brand Familiarity: If you are looking to create a brand name it is good to understand how shrink sleeve labeling helps to create familiarity and in turn product and brand loyalty. Shrink sleeve labeling can help create trust between the brand and the consumer making the choice simple when choosing your product time and time again.

Product Safety: One of the most prominent features of shrink sleeves is the tamper proof wrapping. There is absolutely no worry of product tampering when manufactures choose shrink sleeve wrapping helping to ease the minds of consumers.

Give your product the winning edge that comes along with using shrink sleeve labeling. It will benefit any product marketing strategy and compliments your marketing mix.

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Shrink Film, shrink labels, Shrink Sleeve, shrink sleeve labeling, shrink sleeve labels, shrink sleeves, Shrink wrap labels, Shrink Wrap Sleeves

Functional Labeling Found Using Shrink Sleeves

Posted on May 12, 2015 by Creative Programs and Systems

The world of labeling and packaging is a mystery to most of us. When we go to the store we don’t really focus on what type of label or package the product is in. However the label and package make a huge impact on what we purchase but it is all subconscious to us as consumers. One of the most popular options in labeling is shrink sleeves. It is highly regarded within the manufacturing community as one of the best product branding tools.

Next time you make a purchase look to see what type of label used. From sodas and cooking ingredients to toys and outdoor chemicals shrink sleeves are used to brand products. Shrink sleeves, when designed properly, really allow your product to pop and stand out from the competition. Below is a list of advantages that shrink sleeve labeling offer for both manufacturers and consumers.

Maximum Protection: With shrink sleeve manufacturing you not only get three hundred and sixty degrees of advertising but also maximum product protection. Shrink sleeves give a tamper proof seal on your product that is sure to be as eye catching as it is protective.

Functional Packaging: Another benefit with shrink sleeve labeling is the functionality it allows for product shape and design. Even the oddest shaped packages can be labeled using shrink sleeves. Not only does it allow for maximum flexibility but also can guarantee that the advertising on the product is what is needed as well.

Economical: When you can advertise your product without additional expense or burden you are saving money. This is what is accomplished when choosing shrink sleeve labeling. The thin plastic film helps to ensure an economical manufacturing process. It also allows for inexpensive experimentation with your products label to help brand your products.

Client Trust: As a manufacturer you want to gain your clients trust. This can be accomplished easily with tamper proof shrink sleeve labels. When you encase your product with a shrink sleeve wrap you are guaranteeing that your product has not been tampered with. This is a huge benefit to consumers especially when product tampering can affect your entire family including pets.

Preserved Look: If you are looking for a label that helps to provide damage free shipping process that leaves the product looking as good as when it left for distribution look no further. The extra layer of “skin” that shrink sleeves provide ensure an extra layer of defense against product damage.

Shrink sleeve labeling has become one of the most common methods of labeling today. Your label is an important part in marketing your brand and product. Choose wisely and look for a label that is as beneficial to your marketing and advertising campaigns as it is protective to your product.

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Shrink Film, shrink labels, Shrink Sleeve, shrink sleeve labeling, shrink sleeve labels, shrink sleeves, Shrink wrap labels, Shrink Wrap Sleeves

Persuade Consumers Using Shrink Sleeve Labeling

Posted on April 13, 2015 by Creative Programs and Systems

In order for your product to succeed in the market today it is crucial to have a product label that ensures it stands out amongst the competition. The label on your product, when designed properly, will influence consumers buying decision. Labeling is a crucial part of any marketing mix. It is necessary that the right material is chosen for your label in order to maximize the success of your venture.

There are a variety of materials to choose from in labeling; one of the best being shrink sleeves. What is important, when selecting a material to use in your products labeling is that you focus on the option that comes with the most benefits. When you are able to see the benefits in the material you have chosen for your products label you can easily guarantee your satisfaction.

To understand the multitude of benefits offered with shrink sleeves we will discuss some of the stand outs below.

Affordable Material: In business we are always looking to save a few dollars where we can. We try to do this in ways that will not sacrifice the customer experience. Labeling with shrink sleeves is one way in which manufacturers can accomplish this. Shrink sleeves are made from affordable materials without forgoing quality. Not only is the material used in shrink sleeve labeling affordable it is also the best option for product recognition.

Visual Impact: Shrink sleeves offer a great deal when it comes to design options. With the three hundred and sixty degree space you can ensure that your product is displaying the image you wish to portray from all sides. Shrink sleeve technology allows products of various shapes and sizes to achieve the most visual appeal possible in labeling. Shrink sleeves offer unlimited options in color, texture and design making it preferred label method amongst product manufacturers. Consumers as well visually enjoy the look and feel as well as the security offered with the use of shrink sleeve labeling.

Environmental Footprint: Another benefit that make shrink sleeve labels a good choice is that they can be used without causing harm to the environment. The material that shrink sleeves are created from is biodegradable and will leave the smallest footprint on our environment. You can achieve maximum results with your marketing mix without affecting the natural order of the environment.

Although labeling is one of the most basic components of your product it is important and should be designed effectively using a material that mutually benefits the manufacturer and the consumer. Shrink sleeve labeling provides a number of benefits while being a material that is reliable, affordable, visually appealing and less harmful to our environment than other options in product labeling.

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Use Shrink Sleeve Labeling To Attract Customers

Posted on April 8, 2015 by Creative Programs and Systems

Shrink sleeve labeling is a marketing tactic that many product manufactures have already turned to. When walking into any grocery store you will see how prominent shrink sleeve labeling is with a number of different products. Take note the next time you go into a store; check out the variety of products that use shrink sleeve labeling.

The trend of shrink sleeves has become such a popular option in marketing because of the many benefits it provides to both marketers and consumers.

One of the most obvious benefits that come with shrink sleeve labeling is the ability for it to take on the same shape as any product. Irregularly shaped products are easily labeled with shrink sleeve. They take away the headaches that are encountered with packaging, shipping and of course labeling. Greater efficiency comes along with the use of shrink sleeves.

Another major benefit of shrink sleeves is that they are tamper proof. Shrink sleeves cover the entire product. The sleeve conforms to the shape or the product and is designed to cover the entire product. This is so important when it comes to the beverage and pharmaceutical industries but of course applies across the board.

Shrink sleeve labeling offers one hundred percent visibility. This is unheard of in standard labeling in which only the front of the label is used for marketing. The sides and back portion often are left for ingredient lists, UPC labels and other product information that is not necessarily important in the marketing of your product. With shrink sleeve labeling important details and marketing information can be seen from all angels because of the three hundred and sixty degree radius shrink sleeve marketing offers products.

A great deal of variety is available when it comes to the versatility the shrink sleeves offer in labeling. Shrink sleeves can be designed with a variety of affects including metallic, pearlescent and thematic to create a variety of effects on the labels that are printed for you. Your ideas will not be difficult to manufacture when you use shrink sleeve labeling.

Another benefit that comes with shrink sleeves is how affordable they are in comparison to the benefits derived from labeling. Shrink sleeves offer increased visibility using only a thin sheet of plastic film.

Labeling that uses the option of shrink sleeves will guarantee you a numerous number of advantages over other types of labeling. Increased marketing, along with numerous other benefits make the advantages of shrink sleeve labeling a clear choice.

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Shrink Film, Shrink Label Manufacturer, shrink labels, Shrink Sleeve, shrink sleeve labeling, shrink sleeve labels, shrink sleeves, Shrink wrap labels, Shrink Wrap Sleeves

Marketing Benefits of Shrink Sleeve Labeling

Posted on February 23, 2015 by Creative Programs and Systems

Effective marketing is what sells your product. From small business to large corporations, millions of dollars is spent on marketing your company’s product to consumers. One of the most successful ways a company can do this is through their company’s label. Attaching pieces of your marketing plan directly to your product using shrink sleeve labels is a popular option today.

Shrink sleeves are a popular type of labeling option is because it offers a three hundred and sixty degree space to market your product. This is three hundred and sixty degrees of space to design, print and place valuable product information. The benefits that are had with shrink sleeve marketing is part of the reason you see soda bottles, laundry detergent, shampoos and more using this popular technology for labeling.

If you are looking for a label option that will fit over any product no matter the shape or size, shrink sleeves is your best choice. Literally any shape, even princess shaped bubble bath can be covered using shrink sleeve labels. Finding a quality manufacturer to create your label is important as well. You want to make sure that the label when applied fits properly and that quality graphics are used to create the design. The quality of your label will vary a great deal between vendors so choose wisely.

Another benefit that shrink sleeves offer to both producers and consumers is that it is environmentally friendly. You will find that often shrink sleeves are partially made from recyclable materials and are recyclable themselves.

The color of the container is not important with shrink sleeves. Whether you choose to use a colored bottle and a clear shrink sleeve or a clear bottle and colored shrink sleeve the contents of the product will be visible.

If your company or brand offers contests or likes to give away free samples with their products shrink sleeves are a widely used option. The material used in shrink sleeves make it easy for the label to be tore off and turned in for a prize or discount. Free samples are easily enclosed within the packaging because of the flexibility and stretch of the materials used.

One of the best benefits for producers and consumers is the cost savings. It allows producers to offer their products at a lower cost, saving consumers money, while maintaining the level of profits needed to continue offering a successful product line. Shrink sleeves have so many benefits over other options in labeling. They offer protection, cost savings and a lot of room to market the benefits of your company’s products.

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Shrink Film, shrink labels, Shrink Sleeve, shrink sleeve labeling, shrink sleeve labels, shrink sleeves, Shrink wrap labels, Shrink Wrap Sleeves

Becoming Familiar With Shrink Sleeve Labeling

Posted on October 21, 2014 by Creative Programs and Systems

How many people are actually aware of what a shrink sleeve is? The type of label that is on the products we purchase is not something that many of us ever take into consideration. Labeling on products is so common that we never stop to take notice of them when in fact they play an incredibly intricate part in the products we choose to purchase. Heat shrink sleeve labels are regarded as the number one label option to assist in product branding.

From the toilet cleaner you use, your daily energy drink and even the soap you lather with most likely use a heat shrink sleeve. They are one of the most popular options to use in labeling as they offer major benefits for product branding. Detailed below are the advantages of using shrink sleeves when considering labeling options available to help in branding your product.

Advantages of Using Heat Shrink Sleeve Labels

Large Advertising Space: Shrink sleeves offer a three hundred and sixty degree area for product advertising. When using a heat shrink sleeve there is no wasted, empty white space. With shrink sleeves you get space to design graphics around the package to catch the attention of your target market. Shrink sleeves offer the most reality space for advertising and promoting your product.
Purposeful Wrapping: It is hard to design a package that stands out and fits with what you are hoping to accomplish with it when you are worried about how the label is going to fit. With shrink sleeve labels this is no longer a concern. A shrink sleeve can be manufactured to fit the oddest shaped packages. They offer maximum flexibility in labeling that works with most any products packaging while maintaining the products functionality. This assures the product gets the advertising space on the package that is necessary to allow your product to stand out.
Inexpensive: When using shrink sleeve labeling you get extra advertising space without the burden of the extra expensive. The label is created from a thin plastic material that is economical to manufacture. It is also simple to experiment on this type of label when looking to help update your brand.
Tamper Proof: Shrink sleeve packaging encases a product entirely to prevent product tampering. The label encloses the product, is tamper proof and allows the product to be transported without damage during shipping. The shrink sleeve label provides an extra layer of resistance from scratches and scuffs.

Shrink sleeve labels provide a plethora of benefits to make it the perfect addition to any marketing mix. Shrink sleeve labels are used on a variety of products throughout an abundance of industries because of the benefits that are provided for proportional purposes.

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