Tag: shrink sleeve labeling - page 4

The Meaning of Colors When Used In Custom Labeling

Posted on January 25, 2016 by Creative Programs and Systems

As product manufacturers the concept of outsourcing is nothing new. This is so true when it comes to all of the activities outside of product development such as packaging, labeling, marketing, distribution and the list goes on and on. Our focus in this article will be on custom product labeling. Although manufacturers are able to outsource the designing and manufacturing of the label they need to have the final say. It is crucial that product manufacturers have a basic understanding of these key elements even down to the affects color has on consumers.

Choosing a combination of colors to create the identity of your brand is vital to its success. The colors chosen will continue to represent your brand and product lines for years and years to come. It is essential that the colors used function to create the emotion and feelings that you expect consumers to have when making a purchase. When this process is done effectively your brand will be recognized by the products label without the use of any words or information; the colors and graphics alone will be enough for people to recognize your brand.

The Symbolism of Color in Custom Labeling

Red is color that represents feelings of passion, love, excitement. It is a color that attracts consumers and is in fact one of the most popular colors used in custom labeling. Think about products that incorporate the color red in them. How do you feel when you see these products? Whether I am thinking about food or places I enjoy visiting the color red is abundant. In the restaurants I like the interiors are red, my favorite foods and drinks all red. Pasta sauces, wines, apples, peppers and more all make me feel new, whole and full of vigor. This is what the color red does when used within custom labels.

The color blue is often used when trying to create a sense of authority, professionalism and dominance. This is why many corporate logos use the color blue. Consider businesses that you consider to be powerful. What color do you see? Most likely it is a shade of blue. From financial institutions to pharmaceutical companies blue signifies trust and control. It is a color that you can lead and therefore allowing consumers to have the confidence to follow.

If you are looking to represent your product in the most environmentally friendly light possible the color green is your best bet. The color green offers visualizations of nature and therefore invokes the splendor, lightness and freedom consumers seek when surrounded by the elements of nature. Calm and growth, if this is the image you seek for your product be sure to use the color green, in a variety of shades within your products label.

In our next installment on custom labeling we will look into the appeal of other popular colors often used in labeling. Orange, purple, black, white and combinations of colors all say something unique about your brand. The key to brand success is the understanding of what feelings and images are perceived when using them in custom labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

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Custom Label Design, Custom Label Manufacturer, Custom Product Labeling, Flexible Packaging, Pressure Sensitive Labeling, Product Label Design, Product Label Manufacturer, Product Packaging, shrink sleeve labeling, shrink sleeves

The Purpose Of Custom Labels In Product Packaging

Posted on January 7, 2016 by Creative Programs and Systems

Product manufacturers, marketing experts, custom product label designers and consumers all view the purpose of the packaging label differently. The one thing that is a common element between the ways people view package labeling is that it is the one way to tell the difference between products available on the market today. The difference in the importance of the label depends on the role they play in the product’s production, distribution and marketing process.

Product manufacturers are looking at the expense of the label and how the label affects the packaging of their product. Marketers are looking at the label and the importance it plays in creating brand awareness and how it draws consumers to choose the product over the competition. Custom product label designers are looking to create a label that provides the information the manufacturer needs it to while creating something that is graphically engaging. Consumers look towards a label to provide product information that allows them to make an educated purchasing decision. The fact is using a custom product label is important for a variety of reasons; choosing the correct label for the product is essential to the products success on the market.

Below are common choices that are available in custom labeling for product manufacturers to choose from.

Pressure Sensitive Labeling: Pressure sensitive labels offer a great deal of flexibility for single label or front and back applications. Manufacturers offer a variety of different substrates and have many types of coatings and laminates that can be used for your application. The label manufacturer’s technical team will ensure that your requirements are met and your application will be a success and meet quality standards.

Shrink Sleeve Labeling: Label manufacturers push the boundaries to become leaders in shrink sleeve manufacturing. Manufacturing capabilities are endless, technical expertise is highly valued and the quality will be determined by who manufacturers the product label. Shrink sleeves offer 360° graphics for all different types of containers and applications. Label manufacturers will use various material options and applications when creating a custom shrink sleeve label. Shrink sleeves can be manufactured in single cut sleeves or sleeves on rolls for machine application.

Of course not every label available on the market for manufacturers to choose from will be right for your product, marketing standpoint or packaging. It is essential to have choices. As a custom label manufacturer the more options you offer to your clients the more likely they are to choose you to design, create and manufacturer custom labels for their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your custom product label design, printing and packaging needs.

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Shrink Sleeve Labels Benefit Product Marketing

Posted on October 29, 2015 by Creative Programs and Systems

Every option in product labeling comes with its own advantages and disadvantages. Shrink sleeve package labeling has been around for quite some time. Shrink sleeve labels represent about fifteen percent of the labeling market. From superior security to economic savings shrink sleeves offer a large variety of benefits to product manufacturers. This article will explore these advantages in further detail. As a manufacture it will be easy to see that shrink sleeve labels offer something unique that no other label available on the market today offers.

Significant Benefits for Branding

No matter where you shop there is no doubt you have seen shrink sleeve labeling in action. There are a variety of product categories that feature products that are shrink wrapped. The main product lines taking advantage of shrink sleeve labels are beverages, toys, electronics, food supplements and pharmaceuticals. Many retailers prefer shrink sleeves over other types of labeling options.

Using shrink sleeves allows products a labeling option that is functional and protected from tampering. It is an incredibly creative packaging option that showcases the products overall shape while adding to the product and brand.

More Is Expected of Packaging

Manufactures are all looking for creative ways to package their products in a manner that is not only cost effective and functional while standing out from other brands. To print directly onto a package you are looking at greater labeling costs. Using shrink sleeves you can design a three hundred and sixty degree label that molds to the shape of any product thus looking like the label was printed directly onto the package without the extra expense. The sleeve is actually printed and then stretched, wrapped and heat shrunk to the products outer packaging which provides an attractive, inexpensive, tamper proof product t label.

Consumer Expectations in Labeling

Most consumers buy because of either brand familiarity or impulse. Products that are purchased are chosen because they are what you are used to using. If your parents have always bought a certain brand of laundry soap you are likely to seek that same type out. No matter what eye catching labels surround those products you stay true what is familiar. The job of emerging brands or brands introducing new product lines is to create familiarity while creating an impulse need.

Shrink sleeve labels are used frequently to do just that. With three hundred sixty degrees of space to print on, shrink sleeves are a popular option. There is room to add everything consumers are looking for your product to advertise. You can include company and product information without compromising the design space. There is plenty of space for advertising the benefits of the product over the competition. You can add splashy colorful graphics, boost brand appeal and get your product sold.

Shrink sleeves are a top candidate amongst product manufactures because of the benefits they offer over other options in labeling. A tamper resistant, eco-friendly, adaptable option in labeling with incredible shelf impact is exactly what manufactures get with heat shrink labels.

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Finding The Right Label For Your Product

Posted on June 2, 2015 by Creative Programs and Systems

Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace. In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.

Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers. A connection is created between the company’s product and the customer largely because of the visual presence of the products label. Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store. The label itself is important as is the design and material used to create the label. When it comes to selecting a label there are a wide variety of options to choose from. Some of the most common choices available in packaging labels include:

Heat Shrink Sleeves: Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it. This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly. Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design. With the extra space there is room to add important information and graphics. Shrink sleeves are used a lot in beverages.

Pressure Sensitive Labels: Pressure sensitive labels attach to the outside of a container once a slight pressure is applied. The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf. One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.

When it comes to choosing a label for your product is important to understand what your marketing plan is. Not every marketing plan or concept will match every label type. It is essential that you consider all of your options when choosing a label type. In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label. Choose the label material that is a best fit with your products marketing concept.

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Catch The Attention Of Your Target Market Using Shrink Sleeves

Posted on May 19, 2015 by Creative Programs and Systems

One of the most crucial points in introducing a new product or brand is catching the attention of the consumer that you are targeting. Without customers purchasing your products they will eventually fail. Bringing attention to your product is of utmost importance. One way this can be accomplished is through product labeling. Manufacturers must develop a scheme that allows them to achieve their ultimate goal; selling products to their targeted market.

It is important to understand that consumers are offers a great deal of choices when looking for most any product on the market. Competition is heightened throughout every market especially with the popularity of online companies. It is crucial that every tool is utilized to ensure success. This is true with every detail of the product. This is why many industries are turning to shrink sleeve labeling.

Using shrink sleeves allows many benefits to both manufacturers and consumers. They help to simplify marketing tasks as well as offering specific consumer benefits. In order to attract the most consumers as possible for your business it is best to consider shrink sleeve labeling. Below are several advantages shrink sleeves offer over other labeling options available today.

Contemporary Designs: Shrink sleeves offer unlimited possibilities when it comes to their designs. You can not only use a variety of colors elements but can add on additional designs and catchy phrases to win the attention of consumers. The sky is the limit when looking to print onto the material which shrink sleeves are comprised of.

Three Hundred and Sixty Degrees of Information: With the ability to print on all three hundred and sixty degrees of film shrink sleeves make it possible for consumers to bring home all of the product information within the products packaging. All the data and requirements set out by the FDA can be displayed in a functional way with the additional space that is offered with shrink sleeve labels.

Brand Familiarity: If you are looking to create a brand name it is good to understand how shrink sleeve labeling helps to create familiarity and in turn product and brand loyalty. Shrink sleeve labeling can help create trust between the brand and the consumer making the choice simple when choosing your product time and time again.

Product Safety: One of the most prominent features of shrink sleeves is the tamper proof wrapping. There is absolutely no worry of product tampering when manufactures choose shrink sleeve wrapping helping to ease the minds of consumers.

Give your product the winning edge that comes along with using shrink sleeve labeling. It will benefit any product marketing strategy and compliments your marketing mix.

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Functional Labeling Found Using Shrink Sleeves

Posted on May 12, 2015 by Creative Programs and Systems

The world of labeling and packaging is a mystery to most of us. When we go to the store we don’t really focus on what type of label or package the product is in. However the label and package make a huge impact on what we purchase but it is all subconscious to us as consumers. One of the most popular options in labeling is shrink sleeves. It is highly regarded within the manufacturing community as one of the best product branding tools.

Next time you make a purchase look to see what type of label used. From sodas and cooking ingredients to toys and outdoor chemicals shrink sleeves are used to brand products. Shrink sleeves, when designed properly, really allow your product to pop and stand out from the competition. Below is a list of advantages that shrink sleeve labeling offer for both manufacturers and consumers.

Maximum Protection: With shrink sleeve manufacturing you not only get three hundred and sixty degrees of advertising but also maximum product protection. Shrink sleeves give a tamper proof seal on your product that is sure to be as eye catching as it is protective.

Functional Packaging: Another benefit with shrink sleeve labeling is the functionality it allows for product shape and design. Even the oddest shaped packages can be labeled using shrink sleeves. Not only does it allow for maximum flexibility but also can guarantee that the advertising on the product is what is needed as well.

Economical: When you can advertise your product without additional expense or burden you are saving money. This is what is accomplished when choosing shrink sleeve labeling. The thin plastic film helps to ensure an economical manufacturing process. It also allows for inexpensive experimentation with your products label to help brand your products.

Client Trust: As a manufacturer you want to gain your clients trust. This can be accomplished easily with tamper proof shrink sleeve labels. When you encase your product with a shrink sleeve wrap you are guaranteeing that your product has not been tampered with. This is a huge benefit to consumers especially when product tampering can affect your entire family including pets.

Preserved Look: If you are looking for a label that helps to provide damage free shipping process that leaves the product looking as good as when it left for distribution look no further. The extra layer of “skin” that shrink sleeves provide ensure an extra layer of defense against product damage.

Shrink sleeve labeling has become one of the most common methods of labeling today. Your label is an important part in marketing your brand and product. Choose wisely and look for a label that is as beneficial to your marketing and advertising campaigns as it is protective to your product.

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Persuade Consumers Using Shrink Sleeve Labeling

Posted on April 13, 2015 by Creative Programs and Systems

In order for your product to succeed in the market today it is crucial to have a product label that ensures it stands out amongst the competition. The label on your product, when designed properly, will influence consumers buying decision. Labeling is a crucial part of any marketing mix. It is necessary that the right material is chosen for your label in order to maximize the success of your venture.

There are a variety of materials to choose from in labeling; one of the best being shrink sleeves. What is important, when selecting a material to use in your products labeling is that you focus on the option that comes with the most benefits. When you are able to see the benefits in the material you have chosen for your products label you can easily guarantee your satisfaction.

To understand the multitude of benefits offered with shrink sleeves we will discuss some of the stand outs below.

Affordable Material: In business we are always looking to save a few dollars where we can. We try to do this in ways that will not sacrifice the customer experience. Labeling with shrink sleeves is one way in which manufacturers can accomplish this. Shrink sleeves are made from affordable materials without forgoing quality. Not only is the material used in shrink sleeve labeling affordable it is also the best option for product recognition.

Visual Impact: Shrink sleeves offer a great deal when it comes to design options. With the three hundred and sixty degree space you can ensure that your product is displaying the image you wish to portray from all sides. Shrink sleeve technology allows products of various shapes and sizes to achieve the most visual appeal possible in labeling. Shrink sleeves offer unlimited options in color, texture and design making it preferred label method amongst product manufacturers. Consumers as well visually enjoy the look and feel as well as the security offered with the use of shrink sleeve labeling.

Environmental Footprint: Another benefit that make shrink sleeve labels a good choice is that they can be used without causing harm to the environment. The material that shrink sleeves are created from is biodegradable and will leave the smallest footprint on our environment. You can achieve maximum results with your marketing mix without affecting the natural order of the environment.

Although labeling is one of the most basic components of your product it is important and should be designed effectively using a material that mutually benefits the manufacturer and the consumer. Shrink sleeve labeling provides a number of benefits while being a material that is reliable, affordable, visually appealing and less harmful to our environment than other options in product labeling.

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Use Shrink Sleeve Labeling To Attract Customers

Posted on April 8, 2015 by Creative Programs and Systems

Shrink sleeve labeling is a marketing tactic that many product manufactures have already turned to. When walking into any grocery store you will see how prominent shrink sleeve labeling is with a number of different products. Take note the next time you go into a store; check out the variety of products that use shrink sleeve labeling.

The trend of shrink sleeves has become such a popular option in marketing because of the many benefits it provides to both marketers and consumers.

One of the most obvious benefits that come with shrink sleeve labeling is the ability for it to take on the same shape as any product. Irregularly shaped products are easily labeled with shrink sleeve. They take away the headaches that are encountered with packaging, shipping and of course labeling. Greater efficiency comes along with the use of shrink sleeves.

Another major benefit of shrink sleeves is that they are tamper proof. Shrink sleeves cover the entire product. The sleeve conforms to the shape or the product and is designed to cover the entire product. This is so important when it comes to the beverage and pharmaceutical industries but of course applies across the board.

Shrink sleeve labeling offers one hundred percent visibility. This is unheard of in standard labeling in which only the front of the label is used for marketing. The sides and back portion often are left for ingredient lists, UPC labels and other product information that is not necessarily important in the marketing of your product. With shrink sleeve labeling important details and marketing information can be seen from all angels because of the three hundred and sixty degree radius shrink sleeve marketing offers products.

A great deal of variety is available when it comes to the versatility the shrink sleeves offer in labeling. Shrink sleeves can be designed with a variety of affects including metallic, pearlescent and thematic to create a variety of effects on the labels that are printed for you. Your ideas will not be difficult to manufacture when you use shrink sleeve labeling.

Another benefit that comes with shrink sleeves is how affordable they are in comparison to the benefits derived from labeling. Shrink sleeves offer increased visibility using only a thin sheet of plastic film.

Labeling that uses the option of shrink sleeves will guarantee you a numerous number of advantages over other types of labeling. Increased marketing, along with numerous other benefits make the advantages of shrink sleeve labeling a clear choice.

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Designing A Label To Speak For Your Product

Posted on March 19, 2015 by Creative Programs and Systems

Every business is unique. Each product under their brand is distinctive and is meant to draw people to make a purchase. How does a brand, established or not, get you to purchase their products? If you have never tasted or sampled the product how are you as a consumer supposed to know if the product is something that you will use and enjoy? The answer is your not.

The products label is of utmost importance to your product. Your label needs to be designed to draw attention to your product and prompt a purchase. The product label remains one of the key pieces within the marketing mix. Choose a label manufacturer that will help you get consumer to choose your product over the competition. Below are some key elements to look for when selecting a labeling company to work with.

Experience

The company you choose to hire for your company’s label should have extensive knowledge in both layout and design. A good label manufacturer will understand that different label options work better on certain products then others. The material of the label used is important as is the way in which the design appears on the product. An experienced label company will take into consideration temperature extremes that the product will go through, the surface material of the product and the shape of the package when creating your label. An experienced label manufacturer will be able to quickly put out fires and resolve issues that may not be anticipated previously. With experience the product label will exceed your expectations.

Visual Appeal

An eye catching label is so important to your products appeal. The colors should be crisp and contrast well with one another. Anything that distinguishes your brand should be emphasized so that they are prominent and stand out. The text and images on the label should all properly align on each label.

Consistency

Each and every time you place an order for labels they should be consistent with the very first order ever placed. The color and size of the label should match as well as the thickness of the label roll. This allows your equipment to easily recognize the label and apply it as previously done. The direction the labels come off the roll and how tight the label are wound on the core all should be consistent. A reputable product label manufacturer will have consistency in all aspects of labeling.

Printing Options

Work with a product label manufacturer that offers a selection in printing options. This means that they offer different coatings, die settings, sizes and a variety of label materials. It also accounts for using a variety of adhesives and options such as foil stamping, embossing, lamination and thermal paper. Having options ensures you will a unique label for your product.

Customer Service

Communication is important in order to satisfactorily complete a job. Be sure the company that you are working with to design and manufacture your product label offers you excellent customer service. You need to be kept in the loop of changes in manufacturing or design and above all deadlines should be consistently met. When you need to talk with someone regarding your order you should be met with friendly, helpful customer service.

Your label markets your product when you aren’t there to speak for it. Find a label firm that is truly devoted to working with you not just for you.

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Marketing Benefits of Shrink Sleeve Labeling

Posted on February 23, 2015 by Creative Programs and Systems

Effective marketing is what sells your product. From small business to large corporations, millions of dollars is spent on marketing your company’s product to consumers. One of the most successful ways a company can do this is through their company’s label. Attaching pieces of your marketing plan directly to your product using shrink sleeve labels is a popular option today.

Shrink sleeves are a popular type of labeling option is because it offers a three hundred and sixty degree space to market your product. This is three hundred and sixty degrees of space to design, print and place valuable product information. The benefits that are had with shrink sleeve marketing is part of the reason you see soda bottles, laundry detergent, shampoos and more using this popular technology for labeling.

If you are looking for a label option that will fit over any product no matter the shape or size, shrink sleeves is your best choice. Literally any shape, even princess shaped bubble bath can be covered using shrink sleeve labels. Finding a quality manufacturer to create your label is important as well. You want to make sure that the label when applied fits properly and that quality graphics are used to create the design. The quality of your label will vary a great deal between vendors so choose wisely.

Another benefit that shrink sleeves offer to both producers and consumers is that it is environmentally friendly. You will find that often shrink sleeves are partially made from recyclable materials and are recyclable themselves.

The color of the container is not important with shrink sleeves. Whether you choose to use a colored bottle and a clear shrink sleeve or a clear bottle and colored shrink sleeve the contents of the product will be visible.

If your company or brand offers contests or likes to give away free samples with their products shrink sleeves are a widely used option. The material used in shrink sleeves make it easy for the label to be tore off and turned in for a prize or discount. Free samples are easily enclosed within the packaging because of the flexibility and stretch of the materials used.

One of the best benefits for producers and consumers is the cost savings. It allows producers to offer their products at a lower cost, saving consumers money, while maintaining the level of profits needed to continue offering a successful product line. Shrink sleeves have so many benefits over other options in labeling. They offer protection, cost savings and a lot of room to market the benefits of your company’s products.

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