Professional shrink sleeve labels are changing how consumer marketers introduce new products and services into the market. Product labeling is one of the principal ways to brand your product while sticking to a budget. Custom product label design as seen in shrink sleeves allows marketers a 360-degree space to lure a potential consumer.

Marketing is a major part of having a successful business.  Shrink sleeves offer companies a way to boost sales in an economy where attention spans are short and immediate gratification is something consumers seek.  If you are looking for a boost for a new product line or just an increase in product sales here are five reasons to consider shrink sleeves:

• Shrink sleeve labels are designed to fit any product shape or size. Whether you are selling a case of peanuts in plastic peanut shaped container or a standard convenience store milk, shrink sleeves can give you a label that does more than encases your product. Not only are shrink sleeves perfect for individual product labeling they are a perfect way in which to encase the products within the label.  Custom shrink sleeve designs can comply with any imaginable product shape.
• Shrink sleeve labels provide an unparalleled amount of safety from product tampering. Shrinks sleeves totally cover and conform with the product shape while encompassing the entire product, as stated earlier, making it much harder to tamper with. This is one reason that so many food, pharmaceutical, beverage, and chemical companies are using them today.
• Typical labels only encompass the front of the package leaving the sides and back blank, basically useless space. Whereas shrink sleeves offer 360 degrees of marketable real estate that can be seen from any direction.
• Marketing is an expensive venture for just about every product manufacturer. Certain product label options are not cost effective for your product.  Shrink sleeves however are produced from a thin-film of plastic material and is one of the least expensive options in labeling.  It is also the most cost friendly method of labeling if your marketing mix requires your product labels look to change frequently.
• Another benefit of shrink sleeves in labeling is the huge selection of looks and choices that exist. They can be completely transparent, sparkle, semi opaque, completely solid, and more.

When looking to have a custom shrink sleeve design and manufactured for your new product look no further than the professionals at Anchor Printing.  They have experience in making shrink sleeve labeling work for you!

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Whether you have a small hobby business or run a large mega-conglomerate for household products, you need flexible packaging for your products. Labeling has changed a lot over the past decade. Gone are the days when a basic square label was printed and placed on the bottle or can. Perhaps the best labeling techniques today range between flexible packaging and shrink sleeve labeling. If you’re not entirely convinced, let’s explore the benefits of flexible packaging and shrink sleeves.

Options for Your Labels

You have two options when choosing the best label and packaging for your company’s products. One is to use your own graphic designs. It is ideal to hire a professional graphic designer to assist.  Many label manufacturers can offer you help with this aspect if you desire.  It’s important to know that there may be certain FDA requirements that you must fulfill on your label too, such as weight or volume, ingredients, calories and nutrition content, alcohol content, and food allergy warnings.

Besides using your own custom designs on labels, shrink sleeves are made from plastic and shrink to fit around the label or can while flexible packaging is used to hold the contents and label the product. They are versatile and suit a variety of product industries: food, health, beauty, and household.

Products Good For Shrink Sleeve Applications

If you have a line of drinks, beauty care line, health or nutritional care, or food products, flexible packaging may be the right choice for your brand and products These labels are applied with a shrink sleeve film that is applied with heat. The film shrinks and fits tightly to the shape of the bottle. It can fit a 360-degree space. All parts of the bottle will be fully utilized to complete the design.

These types of products are catching to the eye and will stand out from other similar products that have a label stuck on them. This type of shrink sleeve labeling is also 100% waterproof, which is perfect for placement in refrigerators or freezers. The labels won’t degrade over time, which is perfect for certain types of labels that must withstand cold or moisture.

Shrink sleeve labeling also can be in 100% full color, and include graphics, art, logos, and even photographs. The printing process involves an up to 8-color digital process that delivers eye-catching graphics.  The plastic used in this printing process is made from PETG film. It has the best shrinkable rate of accuracy. It’s also high-gloss and is scuff-resistant.

Advantages of Shrink Sleeve

This type of wrap is suitable for glass, plastic, and metal containers in a wide range of sizes. It can also cover caps. There can be horizontal, vertical, or T-perforation types of seals. These increase the security of the items and ensure the consumer that they haven’t been opened prior to consumption. Another great bonus is that not all your products have to be the same. You can have similar products in differing labels to make them stand out. This can be a great promotional tool when on the shelves.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Shrink sleeves are perfect for beverage packaging, food packaging, home, and personal care packaging as well as certain industrial products.  In fact shrink sleeves are a great packaging option for most products that are packaged in containers such as bottles.

Bringing together all of the elements in shrink sleeve design and manufacturing require careful thought.  In some cases a customer can simply move from a traditional self adhesive label to a shrink sleeve without the need to change the container type.   This is made possible by the properties of shrink sleeves and the ability to fit containers of all shapes and sizes with ease.

This design often means a shift in the design process to ensure that all of the space on a sleeve is utilized effectively and shrink sleeves can certainly help you achieve this goal via the ability to decorate the full 360 degrees of your product.

When starting a new packaging project a shrink sleeve opens up many other possibilities in terms of the type of containers that can be used meaning that you really have a blank canvas.  This means that your packaging designer is able to be as creative as they like when considering the overall package.

With products needing to compete more and more for prime retail space on the supermarket shelves, the need to develop more eye-catching, innovative packaging approaches is greater than ever.  Consumers can’t ignore a dramatically differentiated product with enhanced shelf presence, regardless of brand.

Shrink Sleeve Design

Shrink sleeve designs are handy and versatile.  They can be made of PC or polyolefin materials. These materials are incredibly strong and abrasion resistance. Both PVC and polyolefin are recyclable. The sleeves can wrap an entire bottle or just the neck.  Shrink wrap can also come in tube form or bags. They can be stretched or wrapped to the packaging container.

Shrink Sleeves Labels

Shrink sleeve labels have captured the labels market. It offers quite a range of benefits from security enhancement to cost advantages. The top benefits of shrink sleeve labels are the 360 degree coverage of the product or container.

Shrink Labeling Benefits

• Branding – Full display graphics marketing on all sides of the package.
• Unique packaging change – They catch consumer’s attention with bright colors and 360 degrees of marketing.
• Shelf impact – Shrink sleeves offer a large body of advertising and are engaging for shoppers.
• Adaptable – Label that fits all different sizes and shapes of product packaging.
• Printing – Printing of shrink sleeve labels does not need to be printed directly on the container.
• Transparent – Labels can be printed on transparent material allowing the contents to be visible.
• Eco-Friendly – Recyclable and able to leave less of a carbon foot print that other products and packaging materials and use less energy and resources to create them.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Shrink sleeve labels make some of the most popular products in the supermarket. Whether you purchase products with them or not you are bound to see them all around the supermarket. Making products stand out and look different is a great way to attract a consumer’s attention. Manufacturers need to ensure that your product looks different from the rest that are up on a supermarket shelf. Once you have made your product stand out, a customer’s attention comes gradually. If you are trying to attract attention, shrink sleeve designs are the perfect thing to utilize for your product. Here is why shrink sleeve labelling is so important:

Shrink Sleeve Labels Means More Real Estate for Your Product

Using shrink sleeve labels, brands can utilize the entire container of your product as an effective method of showing it off. This allows your product to have more displaying space on a supermarket shelf and a greater chance to attract customer attention.

How Shrink Sleeve Labelling Impacts Buying Decisions

The buying process normally consists of requiring awareness of the product, recognizing it, searching for information related to it, evaluating it, judging alternatives, making decisions, buying it, and then re-evaluating it. These steps have been well researched by professionals including marketing and sales experts. Since shrink sleeve labelling allows more space to show off as compared to normal products, marketing departments use it to the fullest. They incorporate shrink sleeve designs with intricate and dense graphics, a plethora of information concerning the product, and slogans to attract attention. Using shrink sleeve labels for products not only catches the consumer’s attention, but also provides them with knowledge about the product. This ticks most of the checkboxes on the buying process list.

Showcasing Details

Using shrink sleeve labelling, you can display the special features your product has. Displaying just what makes your product special and different from the rest is the best way to gain a consumer’s interest. With that knowledge readily available, the consumer does not need to spend extra time finding out what your product consists of. Furthermore, you can display information targeted at a specific audience. For example, “No Dairy Products Used” can be a good and effective method of attracting vegan customers.

Building Customer Relations

If your product matches the description provided on the sleeve, you can gain the trust of a consumer. This attracts the customers towards purchasing other products in your inventory and make them a brand loyal consumer. If you keep delivering to what you promised, your customers are bound to keep buying while telling other people about you as well. It is a win-win for both the company and the customers.

Shrink sleeve labels are one of the most important and effective ways to market products and ensure that you get a good audience from the customers. Because of the points detailed above, shrink sleeve labels do influence buying decisions and can be a great asset to all companies competing in retail stores.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

One of the most important things that will make any marketing strategy successful is having a robust product promotion and advertising plan in place. A well-designed marketing and promotional strategy will be successful in putting across the benefits of your product or service to the customers to ensure long-term success, bring in more customers and ensure profitability for businesses. In addition to having a unique product and employing the use of various platforms, including social media, television, or shopping outlets, one tried and tested way that your brand will garner the attention of the pre-occupied customers is by having an eye-catching packaging for your product.

Grabbing The Attention Of Your Customers

You may have an utterly unique product, but there is no way to communicate that if there’s nothing to distinguish your merchandise from that of your competitors. Next to brand loyalty and ingredient preference, labeling and packaging plays a big part of a customer’s purchasing decision. And even if they don’t buy it, your product will still get a lot of attention if the design is interesting and attractive, if it has both impressive form and function, and if it is uniquely relevant to your target market.

The one thing that most products have in common today is shrink sleeve labeling and with good reason. Compared to older forms of labeling that were bulky-looking and only used to barrage consumers with product information, shrink sleeve labeling has become very special and prevalent in marketing not only for its ability to conform to any container shape, but also because it provides printed label graphics and content over a larger area of the full container.

Safety and Handling of Products

Older forms of labeling were also quite susceptible to damage, especially because they couldn’t withstand moisture, wet conditions, and constant handling by customers or during transportation. Not only does shrink sleeve labeling make a product look clean and sleek, but the tamper-evident band that fits securely around the lid, neck or cap of the container provide visual evidence of label removal attempts. Your products are most-likely to be handled many times over after being packaged and keeping them safe is a priority for brand longevity plus you build consumer loyalty because you are showing a clear concern for their well-being by using tamper-evident in your packaging.

Design and Appeal

In addition to incorporating a clear tamper assurance band, the 360-degree artwork on shrink sleeve designs are quite elegant; they certainly will add a visual interest to your product and set it apart from others in your line of business. Depending on your budget and the impression you want to make in the market, you have a choice of different varieties of shrink labels. Some will cover multiple containers for the purpose of offering them as one product, others, such as full-body shrink sleeves create a 360-degree graphics coverage of your product from top-to-bottom, and finally, a standard sleeve will cover a portion of the container to allow for product visibility. Do any of these shrink sleeve labeling options appeal to you?

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Shrink sleeve labeling is becoming more and more popular within the industry.  Rather than traditional sticker type label options, shrink sleeve labeling offers full color graphics that wrap around the entire bottle.  This type of shrink sleeve design can make your packaging stand out. You are only limited by the size and shape of the bottle. You can differentiate your package with shrink sleeve labels.

Labels That Is Fit For Everything

Shrink sleeve labels fit over complex containers so you’re not limited by one shape. They serve the purpose of being a label, as well as provide a safety seal and a promotional tool. These shrink sleeve labels are carefully measured and then applied to the plastic bottle through a heat-shrinking process. This process makes them wrap around the bottle. Shrink sleeve designs are for more than just plastic bottles, shrink sleeve labeling can also be done for glass and metal containers as well.

Shrink sleeve labels work on a wide range of containers within a multitude of industries. They can be placed on food and beverage bottles, or personal care products such as shampoo, lotion, or sunscreen. They can be used for household products such as cleansers and cleaners. They also work well on pharmaceutical or nutritional products. The shrink sleeve design will nicely wrap around the bottle and provide a 360 degree full wrap feature. They can conform to all shapes and sizes of containers, with the ability to utilize the entire space.

They can also be used for other types of promotional designs. They can be used to create bonus packs or to attach samples or other types of incentives to your containers. Creating combination packs will help you to increase your sales and reduce any slow moving inventory you may have.

A Sense of Security and Freshness

Shrink sleeve labeling can also wrap around the cap of your bottles. This is done with a perforated tamper evidence wrap. You can choose to match the sleeve or use a different color, such as clear, white, black, or metallic. This will give a secure appearance to your products and provide assurance to buyers that the product is fresh. It also serves a dual purpose in that it protects your children from easily opening containers, and keeps them from ingesting unsafe products.

How To Get Started

Shrink sleeve labels can easily be customized to your products. During the process, it’s also easy to adjust, should there be something you don’t like. These items are printed with the latest and best high-quality offset technology. To get started, you’ll create your designs, and then customize them. You will then select your film substrate.

Your order can be adjusted by changing your graphics to fit the bottle until you are satisfied. Our shrink sleeve labels can be ordered in any quantity to suit your ordering needs. We also keep graphics on file. We provide one-off test samples so you can see how this packaging can work for your business.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Your brand is destined for mediocrity if you are struggling to differentiate it from your competitors. Many companies try to be everything to their target audience and by so doing; they create confusion in the minds of their customers. Pinpoint the one thing that you do contrary to your competitors that makes your brand stand out. Do you distinguish your brand by label design, price, maybe by convenience, or by customer service and positive experiences?

All these things play a key role in your consumers’ mind’s eye anytime they interact with your brand, so do its innovative features, benefits, and niche. The key to having a competitive advantage is ensuring that your services and products stand out among other major players in the field and how you promote, advertise or market your brand is vital.

Importance Of Product Labeling

To maximize its exposure, the most important part of promoting a product is in its labeling. Today there are an abundance of choices.  There are numerous shrink sleeve label design options.  You can expect to see an increase in sales with the attractive custom printed 360-degree packaging and security seal labels that, in addition to boosting a products visual aspect, various shrink sleeve design options are also available using environmentally friendly film that appeal to an environmentally conscious public and boosts your product shelf sustainability.

Why Choose Shrink Sleeve

Shrink sleeve labels can be custom printed as per the company’s branding requirements with full-color striking images, including pertinent product information. These labels are not only strong but they are also flexible enough to wrap around an entire container and fit any shape of packaging. The most important aspect of shrink sleeve labels is that they are made from biodegradable materials that can be recycled, unlike older custom product labels that are made of plastic materials.

When you narrow it down to the biggest competitors, especially when they are offering a similar product or service as you are, how can you ensure that the customer chooses your merchandise time and time again? In this case, consumer confidence is key. By incorporating a tamper evident protection seal to ensure your product’s safety and by using the transparency of the shrink film to create an unprinted area on your product that allows consumers to view the contents inside the package on your shrink sleeve design is one way of boosting a buyers’ confidence.

Shrink Sleeve Strength and Durability

You can rest assured of your shrink sleeve designs’ durability because the labels are reverse printed behind 40-70 microns of clear film, a specific process which ensures that 360-degree graphics are protected from any wear and tear during transportation or while on the store shelves.

Creating a clear and concise brand identity through shrink sleeve design is vital because it will improve your marketing efforts and show that you are confident and you fully understand the essence of your product enough to stay consistent without misrepresenting the brand and to drive sales every time.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Product labeling has greatly changed over the past few years. Even just a decade ago, there were very few options available for products entering the marketplace. Today however, manufacturers have so many options in custom product labeling from shrink sleeve labels to cover bottles and containers in the food, household, and beauty and cosmetics industries to flexible pouches which are essentially a product container and label all in one.  Both shrink sleeve designs and flexible packaging can be limitless. There can be many benefits to using shrink sleeves in product labeling and it is becoming a fan favorite within the industry.

The Shrink Sleeve Difference

Shrink sleeves differ from other product labels in that they involve a durable plastic label and not a paper label. They cover the entire container and allows manufactures to market on a three hundred and sixty degree surface. This maximizes space, particularly with all the information you must provide on a product label to conform to USA regulations—product name, size, imperial and metric measures, ingredients listings, and expiration dates.

Shrink sleeve labels can simply be in black and white, though that’s rare, and most commonly are printed in 100% full color. It is imperative to hire professional graphic artist to design a label that is customized for your product and marketing goals.  Shrink sleeve design can be limitless.

Shrink sleeves are made from a thick durable material that is comprised of plastics. They can be high-gloss or matt finish, both which are comfortable to hold.  They’re also as high-resolution as you would expect for today’s printing technology standards. They’re also waterproof and scuff-resistant, so they can handle being moved around in a store. And when the consumer gets the product, they’ll appreciate the finish too.

Safety with Labels

Shrink sleeve labels are also tamper-resistant. This means that the unscrupulous in a store can’t switch labels on products, or exchange labels to improve expiry dates. If the labels have been removed, a plain bottle is revealed below and the product will not be allowed to be sold.

Shrink sleeve labels can appeal to a wide range of markets. They can also help to increase sales, as they have great aesthetic appeal to your target market audience. Shrink sleeve labels have great versatility that will have you thinking up new and wonderful ways to promote your products. They cover both the label required for your product, as well as a distinct product package. You can do a two-in-one without having to worry about designing two separate components for your product.

Uses for Every Product

Shrink sleeve labels can also cover 360 degrees of the surface of the bottle or container. They fit any size or shape of bottle or container. The types of products that commonly benefit from shrink sleeve labels are soft drinks and sports drinks, salad dressings, hand lotion, sunscreen, shampoo, conditioner, shower gel and body wash, bubble-bath, home cleaning products such as window or bathroom or kitchen sprays, and more. Most likely there are many more new uses to come for 2018 that no one has thought up yet.

If you want consumers and shoppers to notice your food, household, or personal care products, consider having shrink sleeve labels done on your products. Shrink sleeve designs are endless. You’ll discover that your sales increase as more consumers gain notice of your great products. Remember ninety percent of all purchases are made on impulse.  Make sure your product gets noticed by using shrink sleeve labels in your marketing plan.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Shrink sleeve labels are changing the way marketers are pushing new products into the market.  This type of label offers a signature three hundred and sixty degree surface to advertise to potentional buyers. The durable materials that make up the label itself are printed using inks and patterns to create high impact graphics, thus making the product stand out from competitors. In fact, the striking labels grab attention of customers such that at times it entices the buyer to make unintended purchases as well.  Ninty percent of shoppers end up making last-minute, implusive purchases that were not originally intended.

The new method of bringing products to the notice of buyers by the use of shrink labels is an inexpensive and effective marketing technique. The traditional way to roll out a new product is often very expensive, sometimes costing hundreds and thousands just to create minimal awareness. However, for the company launching their new product, this could be a costly affair if he offering does not take off as expected.

How do buyers and sellers get benefited?

Today, shrink sleeve product marketing is making their brand rather affordable and appealing to the buyer simply because there is not much additional expense in the promotional campaigns. Consumers are flooded with choices and the seller too can conveniently launch a new product without much financial risk.

Lowers cost of marketing

It eases the toll on production and shipping cost, which the customer has to bear otherwise. Also, the buyer might just make few unplanned purchases. Again, from the seller’s point of view, this is beneficial and it can be a great deal for the buyer too if the product turns out to be good.

Compatible in design

The product shape, for instance for bottle and containers, is a key attention grabbing criteria. Shrink sleeves are compatible and adjust to the shape of the product, thus edging out the competition.

Solves content sizing problems

Often limited label sizes such as in traditional pressure sensitive sleeves is a tradeoff when it comes to fitting information properly. The newer shrink sleeve design solves these limitations with 360-degree complete container coverage.

Avoids designing complexities

Effective shrink sleeve label design requires special software and specialized professionals to create optimized appearances. Knowledgeable designers implement the seam into the design to benefit accurate application of the solvent.

Upgrades the appeal

In a brand competitive market, everything is about user appeal. The shrink label designs allow for highlighting existing products in a cost effective manner. A new label always makes the product refreshing and grabs attention, thus stimulating sales.

Labels work especially well when designed by professional shrink sleeve designers. Since they understand what appeals to a consumer and have the expert knowledge of graphics, it is best to choose quality shrink sleeve design for your campaign. Further, you can choose to machine design the prints from existing templates and glue on the product packaging, otherwise manual covering is also good to save costs.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.