Tag: shrink labels

Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace.  In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.

Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers.   A connection is created between the company’s product and the customer largely because of the visual presence of the products label.   Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store.  The label itself is important as is the design and material used to create the label.  When it comes to selecting a label there are a wide variety of options to choose from.  Some of the most common choices available in packaging labels include:

Heat Shrink Sleeves:  Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it.  This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly.  Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design.   With the extra space there is room to add important information and graphics.  Shrink sleeves are used a lot in beverages.

Pressure Sensitive Labels:   Pressure sensitive labels attach to the outside of a container once a slight pressure is applied.  The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf.  One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.

When it comes to choosing a label for your product is important to understand what your marketing plan is.  Not every marketing plan or concept will match every label type.  It is essential that you consider all of your options when choosing a label type.  In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label.  Choose the label material that is a best fit with your products marketing concept.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

One of the most crucial points in introducing a new product or brand is catching the attention of the consumer that you are targeting.  Without customers purchasing your products they will eventually fail.  Bringing attention to your product is of utmost importance.  One way this can be accomplished is through product labeling.  Manufacturers must develop a scheme that allows them to achieve their ultimate goal; selling products to their targeted market.

It is important to understand that consumers are offers a great deal of choices when looking for most any product on the market.  Competition is heightened throughout every market especially with the popularity of online companies.  It is crucial that every tool is utilized to ensure success.  This is true with every detail of the product.  This is why many industries are turning to shrink sleeve labeling.

Using shrink sleeves allows many benefits to both manufacturers and consumers.  They help to simplify marketing tasks as well as offering specific consumer benefits.  In order to attract the most consumers as possible for your business it is best to consider shrink sleeve labeling.  Below are several advantages shrink sleeves offer over other labeling options available today.

• Contemporary Designs:  Shrink sleeves offer unlimited possibilities when it comes to their designs.  You can not only use a variety of colors elements but can add on additional designs and catchy phrases to win the attention of consumers.  The sky is the limit when looking to print onto the material which shrink sleeves are comprised of.

• Three Hundred and Sixty Degrees of Information: With the ability to print on all three hundred and sixty degrees of film shrink sleeves make it possible for consumers to bring home all of the product information within the products packaging.  All the data and requirements set out by the FDA can be displayed in a functional way with the additional space that is offered with shrink sleeve labels.

• Brand Familiarity:  If you are looking to create a brand name it is good to understand how shrink sleeve labeling helps to create familiarity and in turn product and brand loyalty.  Shrink sleeve labeling can help create trust between the brand and the consumer making the choice simple when choosing your product time and time again.

• Product Safety: One of the most prominent features of shrink sleeves is the tamper proof wrapping.  There is absolutely no worry of product tampering when manufactures choose shrink sleeve wrapping helping to ease the minds of consumers.

Give your product the winning edge that comes along with using shrink sleeve labeling. It will benefit any product marketing strategy and compliments your marketing mix.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The world of labeling and packaging is a mystery to most of us.  When we go to the store we don’t really focus on what type of label or package the product is in.  However the label and package make a huge impact on what we purchase but it is all subconscious to us as consumers.  One of the most popular options in labeling is shrink sleeves.  It is highly regarded within the manufacturing community as one of the best product branding tools.

Next time you make a purchase look to see what type of label used.  From sodas and cooking ingredients to toys and outdoor chemicals shrink sleeves are used to brand products.  Shrink sleeves, when designed properly, really allow your product to pop and stand out from the competition.  Below is a list of advantages that shrink sleeve labeling offer for both manufacturers and consumers.

• Maximum Protection: With shrink sleeve manufacturing you not only get three hundred and sixty degrees of advertising but also maximum product protection.  Shrink sleeves give a tamper proof seal on your product that is sure to be as eye catching as it is protective.

• Functional Packaging: Another benefit with shrink sleeve labeling is the functionality it allows for product shape and design.  Even the oddest shaped packages can be labeled using shrink sleeves.  Not only does it allow for maximum flexibility but also can guarantee that the advertising on the product is what is needed as well.

• Economical:  When you can advertise your product without additional expense or burden you are saving money.  This is what is accomplished when choosing shrink sleeve labeling.  The thin plastic film helps to ensure an economical manufacturing process.  It also allows for inexpensive experimentation with your products label to help brand your products.

• Client Trust: As a manufacturer you want to gain your clients trust.  This can be accomplished easily with tamper proof shrink sleeve labels.  When you encase your product with a shrink sleeve wrap you are guaranteeing that your product has not been tampered with.  This is a huge benefit to consumers especially when product tampering can affect your entire family including pets.

• Preserved Look: If you are looking for a label that helps to provide damage free shipping process that leaves the product looking as good as when it left for distribution look no further.  The extra layer of “skin” that shrink sleeves provide ensure an extra layer of defense against product damage.

Shrink sleeve labeling has become one of the most common methods of labeling today.  Your label is an important part in marketing your brand and product.  Choose wisely and look for a label that is as beneficial to your marketing and advertising campaigns as it is protective to your product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

In order for your product to succeed in the market today it is crucial to have a product label that ensures it stands out amongst the competition.  The label on your product, when designed properly, will influence consumers buying decision.  Labeling is a crucial part of any marketing mix.  It is necessary that the right material is chosen for your label in order to maximize the success of your venture.

There are a variety of materials to choose from in labeling; one of the best being shrink sleeves.  What is important, when selecting a material to use in your products labeling is that you focus on the option that comes with the most benefits.  When you are able to see the benefits in the material you have chosen for your products label you can easily guarantee your satisfaction.

To understand the multitude of benefits offered with shrink sleeves we will discuss some of the stand outs below.

Affordable Material: In business we are always looking to save a few dollars where we can.  We try to do this in ways that will not sacrifice the customer experience.  Labeling with shrink sleeves is one way in which manufacturers can accomplish this.  Shrink sleeves are made from affordable materials without forgoing quality.  Not only is the material used in shrink sleeve labeling affordable it is also the best option for product recognition.

Visual Impact: Shrink sleeves offer a great deal when it comes to design options.  With the three hundred and sixty degree space you can ensure that your product is displaying the image you wish to portray from all sides.  Shrink sleeve technology allows products of various shapes and sizes to achieve the most visual appeal possible in labeling.   Shrink sleeves offer unlimited options in color, texture and design making it preferred label method amongst product manufacturers.  Consumers as well visually enjoy the look and feel as well as the security offered with the use of shrink sleeve labeling.

Environmental Footprint: Another benefit that make shrink sleeve labels a good choice is that they can be used without causing harm to the environment.  The material that shrink sleeves are created from is biodegradable and will leave the smallest footprint on our environment.  You can achieve maximum results with your marketing mix without affecting the natural order of the environment.

Although labeling is one of the most basic components of your product it is important and should be designed effectively using a material that mutually benefits the manufacturer and the consumer.  Shrink sleeve labeling provides a number of benefits while being a material that is reliable, affordable, visually appealing and less harmful to our environment than other options in product labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Effective marketing is what sells your product.  From small business to large corporations, millions of dollars is spent on marketing your company’s product to consumers.  One of the most successful ways a company can do this is through their company’s label.  Attaching pieces of your marketing plan directly to your product using shrink sleeve labels is a popular option today.

Shrink sleeves are a popular type of labeling option is because it offers a three hundred and sixty degree space to market your product.  This is three hundred and sixty degrees of space to design, print and place valuable product information.  The benefits that are had with shrink sleeve marketing is part of the reason you see soda bottles, laundry detergent, shampoos and more using this popular technology for labeling.

If you are looking for a label option that will fit over any product no matter the shape or size, shrink sleeves is your best choice.  Literally any shape, even princess shaped bubble bath can be covered using shrink sleeve labels.  Finding a quality manufacturer to create your label is important as well.  You want to make sure that the label when applied fits properly and that quality graphics are used to create the design.  The quality of your label will vary a great deal between vendors so choose wisely.

Another benefit that shrink sleeves offer to both producers and consumers is that it is environmentally friendly.  You will find that often shrink sleeves are partially made from recyclable materials and are recyclable themselves.

The color of the container is not important with shrink sleeves.  Whether you choose to use a colored bottle and a clear shrink sleeve or a clear bottle and colored shrink sleeve the contents of the product will be visible.

If your company or brand offers contests or likes to give away free samples with their products shrink sleeves are a widely used option.  The material used in shrink sleeves make it easy for the label to be tore off and turned in for a prize or discount.  Free samples are easily enclosed within the packaging because of the flexibility and stretch of the materials used.

One of the best benefits for producers and consumers is the cost savings.  It allows producers to offer their products at a lower cost, saving consumers money, while maintaining the level of profits needed to continue offering a successful product line.  Shrink sleeves have so many benefits over other options in labeling.  They offer protection, cost savings and a lot of room to market the benefits of your company’s products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

How many people are actually aware of what a shrink sleeve is?  The type of label that is on the products we purchase is not something that many of us ever take into consideration.  Labeling on products is so common that we never stop to take notice of them when in fact they play an incredibly intricate part in the products we choose to purchase.  Heat shrink sleeve labels are regarded as the number one label option to assist in product branding.

From the toilet cleaner you use, your daily energy drink and even the soap you lather with most likely use a heat shrink sleeve. They are one of the most popular options to use in labeling as they offer major benefits for product branding.  Detailed below are the advantages of using shrink sleeves when considering labeling options available to help in branding your product.

Advantages of Using Heat Shrink Sleeve Labels

• Large Advertising Space: Shrink sleeves offer a three hundred and sixty degree area for product advertising.  When using a heat shrink sleeve there is no wasted, empty white space.  With shrink sleeves you get space to design graphics around the package to catch the attention of your target market.  Shrink sleeves offer the most reality space for advertising and promoting your product.
•  Purposeful Wrapping: It is hard to design a package that stands out and fits with what you are hoping to accomplish with it when you are worried about how the label is going to fit.  With shrink sleeve labels this is no longer a concern.  A shrink sleeve can be manufactured to fit the oddest shaped packages.  They offer maximum flexibility in labeling that works with most any products packaging while maintaining the products functionality.  This assures the product gets the advertising space on the package that is necessary to allow your product to stand out.
• Inexpensive: When using shrink sleeve labeling you get extra advertising space without the burden of the extra expensive.  The label is created from a thin plastic material that is economical to manufacture. It is also simple to experiment on this type of label when looking to help update your brand. 
• Tamper Proof: Shrink sleeve packaging encases a product entirely to prevent product tampering.  The label encloses the product, is tamper proof and allows the product to be transported without damage during shipping.  The shrink sleeve label provides an extra layer of resistance from scratches and scuffs.

Shrink sleeve labels provide a plethora of benefits to make it the perfect addition to any marketing mix.  Shrink sleeve labels are used on a variety of products throughout an abundance of industries because of the benefits that are provided for proportional purposes.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

There are a number of options when it comes to choosing a label for your product.  Common options in product labeling are cut & stack, pressure sensitive, roll-fed, and shrink sleeve labels.  A main way that companies bring attention to their brands without depleting their budget is to use shrink sleeve to label their products.   At the supermarket checkout the different products that from beverages to pharmaceuticals that use shrink sleeve labeling.  Here are a few things to help you consider if shrink sleeve marketing is the right option for your product.

Shrink Sleeve Labeling and Marketing

One of the best things about shrink sleeves is their ability to fit any shape or size product your company offers for sale.  Shrink sleeves can be designed to fit your products no matter how odd the shape of the package.   If you have a lightning bolt or heart shaped package consider shrink sleeve labels as they can be designed to properly encase your product as well as to offer effective marketing that draws consumers to purchase your product.

When it comes to tamper proof packaging sleeves offer an unmatched level of protection.  When you your entire package and it conforms to the shape of the product it makes it almost impossible to interfere with product inside.  This makes sleeves one of the best options for food and beverage manufacturers.

Standard labeling allows for front packaging marketing.  Standard front labels leave a tremendous amount of wasted space on the back and sides of the package.  This space left blank is valuable promotional space and should be used wisely.  Shrink sleeve manufacturing allows for 360 degree marketing space for your products label.  No matter what direction your product sits on the shelf you will have prime advertising space that can be seen by your customers.

As a product manufacturer marketing is an incredibly costly endeavor.  Some label choices are expensive to produce and since the product label is not something that changes often it is important to choose wisely from the start of label production.  Shrink sleeve labels are created using a thin plastic film.  The thin film is relatively inexpensive in comparison to other label options and can be printed using a variety of techniques.

With all the different options to consider in product labeling it is obvious that you want to make an educated decision.  Shrink sleeves offer a variety of qualities that make them attractive including that they can be designed to fit any shape product, they are tamper proof, there is not wasted space and they are inexpensive to produce over other options in product labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

One of the most important aspects of your product is advertising.   Your product is truly only as good as your marketing and promotions.  Without proper marketing the majority of the public would have no way to know what the product is, how it benefits them or where they can purchase it.  Your product label is one of the most significant aspects in maximizing your product and its exposure.

When it comes to labeling there are many options to choose from including some of the most common; cut & stack, pressure sensitive, roll-fed and shrink sleeve labeling.  One of the best types of labels with a variety of benefits is the shrink sleeve.

Branding is what identifies a company to its customers.  A majority of consumers will purchase products and services from brands that they are familiar with.  If your company sells cheese and moves into the salad dressing market, your customers will often follow.  Your brand is what is selling your products.  People associate product characteristics such as quality to the brand not necessarily the individual product.  Branding is created using custom labels such as shrink sleeves.  Shrink sleeves leave more room to promote different aspects of the product and brand.  There is three hundred sixty degrees of space from the top of the product to the bottom to promote all aspects of not only the product but the company’s brand.

Another overwhelming benefit in shrink sleeve labeling is the flexibility and strength of the label.  With traditional labels the products container must conform to a certain size and shape.  With shrink sleeve labeling the product label conforms to any shape packaging.  Not only does this allow you creative freedom with product packaging but also reduces waste and cuts down the chances of the product being damaged when shipped.  Your product is individually shrink-wrapped when using shrink sleeve manufacturing.

With new biodegradable materials shrink sleeves are manufactured using more environmentally conscious materials.  This along with the elimination or product labeling waste makes shrink sleeve labels a more popular labeling option than some more traditional options.  The extra protection that the shrink sleeve offers the product also eliminates the need for heavy packaging and wrapping thus decreasing the size of the shipment saving companies money.

Shrink sleeve labels allow the company to promote their brand as well as saving on money while continuing to be conscious of environmental needs.  With the money companies save using shrink sleeve labeling they can continue to develop products and enhance the company brand.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

When it comes to manufactures looking for packaging there are an abundance of options to choose from.  Many are turning to the convenience of shrink sleeve packaging and labeling because of the wide range of advantages it offers over other forms of packaging and labeling.  When you walk through the aisles at the grocery store you will find that shrink sleeve marketing is incredibly prominent throughout different products lines including beverages, nutritional supplements, and chemical packages.

One of the advantages of using shrink sleeves is that they help to differentiate your products shape and offer a three hundred and sixty degree graphic.  They truly stand out and grab your customer’s attention when on display for sale.  Shrink sleeves can be designed to accentuate your products unique shape.  This is a significant advantage to product marketing especially when the design of your products package is unique.  Shrink sleeves will accentuate the shapes difference amongst competitors.

Another major benefit of shrink sleeve packaging is the tamper proof seals that it offers.  The shrink sleeve wrapper is often made to fit over the entire product, especially in beverage packaging.  Tampering with this type of product packaging is almost impossible to get away without noticing the issue.

The shrink sleeve label allows for complete three hundred and sixty design graphics and one hundred percent visibility.   In other types of packaging the label is concentrated on the front of the package.  This overlooks the sides and back of the product which is valuable product advertising space.  With shrink sleeve packaging the entire label can be used to advertise and bring attention to your product.

Another benefit of shrink sleeve labeling is the versatility it offers with different packaging materials.  It works with metallic, pearlescent and thematic materials to create different effects on your product label. If you can dream it, shrink sleeve labels can create it without the difficulty that exists in other types of packaging and labeling.

The expense of packaging and labeling products is often considerable however with shrink sleeves this is not the case.  It is an affordable option that offers a higher degree of visibility for your product over a variety of different package and labeling options.

When it comes to product marketing your packaging and label design are of the utmost important aspects.  With the numerous advantages that shrink sleeves offer it is hard to imagine why you would choose any other type of product labeling and packaging option.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.