Tag: Product Packaging - page 9

Challenges Faced In Product Label Design

Posted on July 28, 2015 by Creative Programs and Systems

There are many challenges that come with creating a label that accurately depicts your product and grabs the attention of your target consumers. Not only do you need to create a label that is appealing to your market it must accurately represent your company’s brand identity. This is the challenge graphic designers and label manufactures face when designing a label for a new product; especially when labeling food products.

Your label design must be eye-catching, reliable and unambiguous; this is the key to food product labeling. This may sound like a simple concept however when introducing a new product to the market creating something that stands out, gets noticed and creates a purchase is far from easy.

Below are useful guidelines to help design an impressive label for your product:

Get to know your target consumer in depth: When designing a product label you must first verify the target market and their desires. It is important that there is clarity when it comes to what consumers are looking for before you begin creating a design concept. It is important to understand the problems your target market are faced with and how your product helps solve them before beginning the label design process.

Decide what your information your label should contain: The job of your product label is to sell your product. It is impossible for product manufacturers to personally sell their product to each individual customer. This is the job of the product label. Your product should say everything you would want to say to a consumer if you were sitting in front of them. The label should answer such questions as: what type of product is it, how the product is used and what ingredients are used in its creation as well as other such questions. Convey the core values of your product on the label. This is the information consumers look for to make an informed buying decision.

Establish the style of your product: Part of your company’s brand images are the illustrations, fonts and colors that are used when labeling the company’s various products. This should be taken into consideration when introducing a new product into the mix. This will increase brand awareness when consumers are looking to select a product. Positive brand recognition will bring awareness to new products that are available on the market. When consider a style it is important to bear in mind the following: label colors, label graphics and label readability.

Graphic designers and label manufactures must work together with companies to create an attention grabbing label for their products. The products label is the first step in compelling consumers to make a purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

Custom Label Design, Flexible Packaging, Product Label Design, Product Label Manufacturer, Product Packaging, shrink sleeves

Product Labels That Stand Out From The Competition

Posted on July 22, 2015 by Creative Programs and Systems

How many products do you estimate are on your local grocery store shelves on any given day? The ballpark figure from the Food Marketing Institute is that there are about forty thousand different items to choose from. That is a lot of opposition for your product. How will you make sure that your product stands out from the competition?

The answer to this billion dollar question – your products package and label design. Here is a closer look into what makes or breaks your company products packaging and label design.

Simple and Clear: The next time you are visiting the supermarket take some time to check out a random shelf. Take a moment to browse through the selection of products. While you are doing this ask yourself two very simple and clear questions; what is the product used for and what is the brand behind it?

You will simply be amazed at how hard it is to answer these two simple questions. If your product and label design doesn’t answer these two questions in less than four seconds you can be sure that consumers will move on. It is a subconscious decision that is made within four seconds. When you are designing your products label and package it is crucial that you are clear about the product and clear about the brand.

Truthful: Nothing sells your product time and time again more than an honest depiction. Don’t give your product a “facelift” to a degree that portrays it in a light other than what it is. Your label should not mislead consumers.

Here is a prime example of what not to do. Don’t show a soft, gooey chocolate covered cookie on the product label when in reality you are selling a simple, flat, chocolate flavored biscuit. Instead take time to show the simple, flat, chocolate flavored biscuit in a complimentary, flattering way. Your label should represent your product at its best allowing your targeted market to get an honest look in to what they are purchasing.

Shelf Impact: Remember that your product will never be viewed alone or in great deal at the store. It is important for your product to make a different when sitting on the shelf next to the competition; this is known as your product’s shelf impact. Your label and product packaging need to be distinctive and appeal to consumers. Your product’s shelf impact is one of the most important reasons consumers make an initial purchase as well as recalling it at a later date for continued purchases.

Practicality: Your products container, not just the label, should be sensible as well in size, shape and function. The container should be practical, simple to use and possible reusable. Practicality helps combat many package design challenges that exist. One such example is how difficult ketchup is to get out of the glass bottle. Ketchup manufacturers decided to win the battle by designing a plastic container where the lid was used as the bottom allowing it to stand upside down. The struggle with getting the ketchup out of the glass bottle no longer exists. Practicality sells products.

Using the tips above when designing your package and label will help you to create and manufacture a product that flies off the shelf.

Anchor Printing

Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

Using Color In Product Labeling

Posted on July 22, 2015 by Creative Programs and Systems

Labels are not simply thrown together, slapped with a product name, put on a shelf and popular with consumers. Graphic designers work together with marketing teams to create labels that sell products. It is important that both the designer and marketing team consider how the colors used within the label work alone and together. To better understand color psychology and how it can be used to influence buying decisions let’s look deeper into the influence color has on our human emotions.

Your company’s label is arguably the most important marketing tool used to encourage consumers to purchase your product over the competition. The colors you choose to represent your product and incorporate within your label will help to make or break your sales.

Colors used on their own evoke different emotions than when used together. It is important to have a solid understanding of this concept when designing any label. Consider how you want consumers to feel before, during and after they purchase and use your product. Analyze what colors or combination of colors work to evoke these emotions and incorporate them within your label design as well as promotional marketing materials.

Colors and Emotions That They Evoke

Black: Black is a color that can be interpreted to mean several things. It is a different than many colors in that it evokes two very different meanings. Black is a color that people associate with virility, firmness, strength and permanency. It can also trigger emotions such as despair, hopelessness and sorrow. Be careful when using black in labeling noting that it can evoke different feelings for consumers. Black is often used to highlight text making it pop and stand out from the design surrounding it.

Blue: Creativity, pleasure and well being come from the color blue. Consumers relate blue to ideals such as freedom and happiness. The color is great for label designs looking to create a feeling of free will. Consumers will subconsciously choose your product over the competition because they feel free in making the decision.

Green: If you are looking to bring a sense of peace, happiness and relaxation to consumers then green is your color of choice. The color green should be used when looking to calm and reassure clients. This color will make them unequivocally purchase your product; consumers will not question the integrity of your product when you use green as a main color within your label.

White: White is used to create a feeling of lightness. It is a color that offers security, tranquility and relaxation. White is used to accomplish a feeling of complacency as well. Marketers should use white in label design to make consumers feel good about choosing their product. White makes us feel clean, new and renewed.

Brown: Brown is great for stability. If you want to have a label that gives off a feeling of being natural, down to earth and organic brown is a great color to chose. Using the color brown in product labeling gives the sense of trustworthiness.

Orange: If you are looking to make consumers hungry use the color orange when designing your product label. Orange offers a sense of clarity, strength and vigor.

Purple: Purple is a color that shows prestige. When used in a label it evokes sensitivity and security. The color purple sends signals of compassion. Purple used in labeling makes your product something that is needed and motivates consumers to purchase.

Red: Label designs using red will literally cause consumers heart rates to pick up. It is a color that offers a sense of warmth, love and sexuality. It entices consumers; although the color red can give off a sense of mystery and danger it intrigues customers into making a purchase; perhaps as more of an impulse than a regular purchase.

Color is a powerful element when used in design and labeling. Make sure that your product label emits the emotions you are looking to provoke an immediate purchase.

Anchor Printing

Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

The Benefits Found With Stand Up Pouches and Flexible Packaging

Posted on June 8, 2015 by Creative Programs and Systems

An abundance of food and beverage products have begun to saturate the marketplace. With so many products available the challenge for many manufactures is how they are to make their products stand out from the rest. How do manufacturers differentiate their products from the sea of similar products? In an effort to improve upon their existing marketing plan which consists heavily of research and advertising, manufacturers are looking into creative ways to package their products including new and innovative options like flexible packaging.

One popular design in flexible packaging is the stand up pouch bag. These pouches are comprised of plastic, aluminum and other materials thus making this packaging strong enough to protect food and beverage products from both environmental and physical hazards that are often encountered while being transported and stored. Another major benefit of using stand up pouches, as with other flexible packaging products other than the attractive design is the added features such as zip locks and spouts that allow the package to be reused and more convenient.

Advantages Of Flexible Packaging

Highly Customizable: Flexible pouches are highly customizable. Manufacturers can tailor the package to fit any size or shape needed to fit your product. This gives manufacturers an edge over competitors using more traditional methods of packaging and label design.

Made From High-Grade Durable Materials: Flexible pouches are created from highly durable materials. Stand up pouches or bags are created from materials that are approved by the FDA for use with food and beverage products. If manufacturers desire they can enhance the safety of package by adding additional ultraviolet protection.

Creative Display Options: Creativity is a key consideration when it comes to choosing flexible packaging. The manners in which you can display flexible pouches are fairly limitless considering you can hang in a peg display or stand on a shelf.

Reusable: The reusable nature of flexible pouches makes them incredibly popular as well. With additional features such as zip locks, spouts and the ability to re-seal themselves flexible packages are convenient making them just what manufactures desire to help drive sales upward.

Upgraded Design: Rotogravure printing is a new printing technique that flexible packaging manufacturers are using to create a very vivid and clear logo. Both techniques are fairly new to the product packaging industry and incredibly popular at creating a package that stands out amongst competitors.

Gusseted Bottom: The design of a flexible package allows more of the product to fit without compromising space the package takes up overall. A gusseted bottom design, one which expands, is found in flexible packaging and allows for this.

Environmentally Friendly: The fact that the package is environmentally friendly as well. It does not take a tremendous amount of resources to produce. Adding this feature costs manufacturers not a penny more so that helps too!

These reasons make flexible packaging, in particular stand up pouches and supreme choice amongst other types of package and label options.

Anchor Printing

Flexible Food Packaging, Flexible Package Design, Flexible Package Supplier, Flexible Packaging, flexible packaging manufacturer, Food Packaging, Product Packaging

Basic Principles in Product Packaging and Labeling Design

Posted on May 26, 2015 by Creative Programs and Systems

Within business it is common knowledge that the products packaging is a distinctive part of marketing and production. The package plays a vital role in the success of your product. Learning about the role of the packaging process as well as label design can help you achieve the best marketing mix for your product.

In order to guide you there are significant principles that need to be pursued in terms of product packaging and label design. Below you will find some key considerations that will allow you to determine how to successfully package your product and label your product.

Influential Packaging: Your products package and label can influence the buying behavior of consumers. One of the newest, most economical packaging options includes flexible packaging. The best part about flexible packaging is that it not only contains the product but also the products label as well. A package that is not only aesthetically beautiful but also functional is one that will draw consumers to purchase your product. Your package must allow consumers to compare competitive products while allowing them to identify the benefits that your product offers over the competition.

Call to Mind Packaging: Another thing your package and label must do is create something that is easy to recall. Competition amongst products can often be quite overwhelming. When looking at a shelf of comparative products it is important that your package and label stand out and are easy to recall when a choice needs to be made. Brand recall is an important aspect of your marketing mix. If consumers can’t find your product quickly while shopping they will look elsewhere. Create a package and label that is quick to recall amongst the competition.

Enhanced Over Competitors Packaging: Your products package and label needs to stand out over the competition. One way that odd shaped product packages can do this is with shrink sleeve labeling. Shrink sleeves allow for three hundred and sixty degrees of design while allowing the package to be any shape desired. Shrink sleeve labels allow you accentuate the worth of your product as well.

In order to achieve the maximum benefits of your products package it is important to follow the basic guidelines and principles above. When you follow the basics above you can ensure your time, effort and money will not be wasted on a worthless packaging and labeling design. Your products package and label are truly one of the most important aspects of the marketing mix.

Anchor Printing

Flexible Food Packaging, Flexible Package Design, Flexible Packaging, flexible packaging manufacturers, Food Packaging, Product Packaging

Benefits of Widely Used Flexible Packaging

Posted on April 20, 2015 by Creative Programs and Systems

Package and label development are all important aspect within the marketing mix. Flexible packaging has become widely used in various industries because of the many benefits it offers. To help your business succeed consider the various designs and patterns available when using flexible packaging to enclose and label your product.

Flexible packaging is not only a choice for food and beverage companies but also finding a niche in industries such as chemicals, laundry detergents and more.

Flexible Packaging Benefits

Customization – One of the biggest benefits in using flexible packaging is how customizable they are. It is easy to meet the needs and demands of consumers when manufactures choose to use flexible packaging because of how easy it is to customize. Demands of a variety of products can be met because the material in which flexible packages are made from is easily manipulated to fit a variety of different shape and sized products. Manufactures can get the packages dyed or cut into shapes that are the most appealing to their customers.

Creativity – When it comes to marketing your product creativity is a key element in getting your brand and product to stand out from the competition. Packaging pouches, a standard example of flexible packaging are directly printed on and offer a variety of design options that offer numerous benefits to both manufactures and consumers.

Durability – Not only do flexible packages offer the ability to be creative but they are also one of the most durable materials available to use in packaging. When used appropriately it can increase the lifespan of your product making the product stay fresh longer. Outside elements are protected from using a combination of aluminum, high grade plastic or both. Printed pouch manufacturers are required to use the best materials available to keep products untouched.

Size – Though flexible packages are most seen in the smaller sizes, it is important to recognize their importance in larger scales as well. No matter what size your product is flexible packaging is always an option.

Optional Features – When using flexible packaging, the optional features are what make them such a successful material to use in product packages. To keep product fresh and liquid beverages from spilling optional features are added to flexible packages. Zippers, seals, spouts and more are features that attract manufacturers to using flexible packages. It also makes it so that these products can be reused and sealed for later. Optional features make flexible packaging more convenient and easy to use.

The marketing mix is made up of a number of different elements including product packaging and labeling. Make the most of your mix and choose flexible packaging for all the benefits it brings to the table.

Anchor Printing

Flexible Food Packaging, Flexible Package Design, Flexible Packaging, flexible packaging manufacturers, Food Packaging, Product Packaging

Hit The Jackpot With Flexible Packaging

Posted on March 9, 2015 by Creative Programs and Systems

All products need packaging and labels. The package contains the product and the label markets the product; the combinations of both are needed to sell your goods to customers. The jackpot is hit when you can combine both into one which is what you get with flexible packaging. There are numerous benefits to combining packaging and labeling into one as is done with flexible packaging. Below you will find a variety of reasons to look into flexible packaging when introducing or reinventing your company’s products.

Customization: Flexible packaging is simple to customize depending on your needs or desires. You can design the package to fit your product. They can be customized to meet the needs of liquids, powders, solids and more.
Durability: The longevity of your product depends in part on how durable the package is. You want your product to be airtight to seal in the freshness. Flexible packages are created using aluminum, high grade plastic or a combination of the two. The sealing element of each product is durable as well from zip seals to screw top spouts.
Creativity: One of the biggest benefits of flexible packages is the ability to be creative with your products labeling. You want to stand out. Your pouch allows for designs on both the front and back of the products package. Creativity in flexible packaging allows you to design the front for grabbing attention and the back for all the required product information that is required. This is especially beneficial on cleaners and products with special FDA label requirements.
Special Features: Flexible packages are reusable because of their special features. They are equipped with zipper seals or screw top spouts that allow for the package to seal tightly and many to be reused.
Printed Labeling: Printed packages are super important and can be adjourned with any logo, colors and designs. The printed package label is specifically designed to be engaging and attractive to your target market.
Size and Shape: With flexible packaging you can vary the size of the package to fit products on smaller and larger scales. This element of flexible packaging is important as it works irrespective of the size.
Production: The production of flexible packages is perhaps one of its best qualities. The production of the packaging doesn’t require an abundance of storage space like harder plastic and tin packages. Flexible packaging, like cardboard lays flat.
Transportation: The benefit of flexible packaging over materials such as cardboard is the easy of transportation. Consider how many more pouches of something can be packed into a shipping container over something like tin cans.

The benefits are numerous in choosing flexible packaging over more traditional packaging options. With the increases in technology, flexible packaging will soon take over as a traditional method of packaging for a variety of products and industries.

Anchor Printing

Flexible Food Packaging, Flexible Package Design, Flexible Packaging, flexible packaging manufacturers, Food Packaging, Product Packaging

Flexible Packaging Trend Changing The Package And Label Industry

Posted on March 4, 2015 by Creative Programs and Systems

There have been many different trends within the packaging and labeling industry. Some crazes last while some get swept under the rug before they even catch on; flexible packaging is one trend that caught on and continues to develop. There are so many reasons that flexible packaging has taken over and begun to shape the label printing and packaging industries. Below are some things to watch for as flexible packaging and labeling begins to capture the industry.

Flexible packaging has come on like a storm because it combines the label and package into one convenient container that is simple to open and easy to close. Flexible packages have a wide range of mechanisms that allow the package to continue to open and close on a regular basis. With flexible packages you aren’t limited by one time usage requirements.

Manufactures are not limited to solid products either as liquids in flexible packages are become all the rage. Flexible beverage pouches with screw on spouts that open and close with easy are taking over the packaging industry.

Package manufacturers have taken their intentions with flexible packaging to an all new level within several different products. Flexible packages have moved into several markets that were originally dominated by cans, plastic containers, glass and more. You can now find soup in flexible packages as well as your laundry detergent. Liquids are now easily stored in flexible packaging because of the changes in technology that allow openers that make sealing simpler.

Another benefit of using packages that are flexible instead of hard solid form packages is production and transportation. The production of flexible packages is less cumbersome and requires less warehouse space then their metal or plastic counterparts. The same is true when it comes to transporting them as well. The less space the package takes up the more packages can be made therefore reducing cost and waste, reducing the carbon footprint that is left behind.

With improvements in technology, flexible packages will continue to storm a variety of different industries. Increases in packaging and structural changes change what can be contained within each packaged. By adding layers into the packages structure or splitting the layers into different barriers you are better able to package vulnerable substances. Technology is allowing layers to be introduced into flexible packaging without limiting its functionality.

The product label and package industry continues to develop. The sky is the limit as technology increases, allowing the flexible packing industry to grow into fields once monopolized by cans, plastic and cardboard.

Anchor Printing

Flexible Food Packaging, Flexible Package Design, Flexible Packaging, flexible packaging manufacturers, Food Packaging, Product Packaging

The Growing Popularity Of Flexible Packaging

Posted on January 7, 2015 by Creative Programs and Systems

The packaging industry is one that is constantly evolving. One of the biggest areas of growth is within flexible packaging. Everyday major developments are happening with the materials, the manufacturing techniques and applications of flexible packages. Check around the next time you are at the grocery store. Can you spot the many uses of flexible packaging materials? From frozen food to the deli counter, flexible packaging is becoming the most efficient, cost effective way to package.

When it comes to advances in packaging consider the last time you have seen a development in glass, aluminum or hard plastics. The last time I remember a change in aluminum cans is with the development of pull tabs to avoid having to use a can opener. With hard plastics the industry is always trying to create new ways to use more recyclable products and thinner shells. The evolution of flexible packaging is seeing changes every day. It isn’t just about the materials used to create the package but the functionality and cost effectiveness of using flexible packaging no matter what industry your product line falls into.

Flexible packaging is the result of using one or more layers of plastic film as the main material to package your product. Simple flexible packaging is the result of using one layer of flexible film where as more advanced products may need several layers may be laminated together resulting in a co-extruded film. The number of layers needed for your products package will depend on a number of factors. Consider the structural strength, resistant to tearing and air tight qualities the package needs to be to keep the air out and the flavors in when looking at the number of layers your package will need to be.

Flexible packaging is a preferred method by graphic designers as well. When creating a product label on a flexible package the benefits are endless. Label designers have a three hundred and sixty degree space to design and add additional product information. This leaves them with endless design possibilities. Print layers can be added directly to the flexible package when it is created. This helps to save money. The package and label are created as one. In other traditional forms of packaging, such as glass and aluminum, the label is created separately and therefore needs an entire separate process to be added to the package.

The applications in which flexible packages are being designed are changing greatly every day. It used to be that flexible packaging was used in combination with twist ties and zip lock fasteners. Look around at different applications of flexible packaging the next time you are out and about. You can find flexible pouches that have spouts to eat directly from, laundry detergent with on and off spouts and even easy to pour paint that is able to be resealed air tight. Flexible packaging is taking over the product packaging industry. It won’t be long until we see all of our favorite products in easy to use, less expensive flexible packages.

iFenceUSA

Flexible Food Packaging, Flexible Package Design, Flexible Packaging, flexible packaging manufacturers, Food Packaging, Product Packaging

The Benefits of Flexible Packaging

Posted on July 28, 2014 by Creative Programs and Systems

When it comes to packaging your products flexible packaging has become a widely used method for a variety of products from food products and beverages to chemicals and detergents. With a variety of designs and packaging patterns flexible packaging is revolutionizing the way manufactures offer their products for sale. The benefits of flexible packaging are plentiful.

One of the most favorable benefits found with flexible packaging is that it is able to be customized according to the demands of the product. Flexible packaging materials offer a variety of shapes and sizes to allow for customization to the needs of the product. The packaging is able to be dyed and cut into any shape and sizes making the product appealing to consumers.

Creativity allows your product to stand out from competitors. With flexible packaging the product and brand can be set apart from the competition. Flexible product pouches offer unlimited creative options when it comes to packaging.

The durability of flexible packaging is a benefit that helps to extend the shelf life of most products. Packaging that is made out of aluminum, high grade plastic or a combination of both offers a higher degree of protection from outside elements. The added protection adds to the durability of the packaging allowing for a longer product life.

Features that exist on flexible packaging including zippers, seals and such allow for a second life for the products package. The zip seal also makes flexible packages convenient and easy to use especially when the product is not thoroughly used upon being opened. This is common in chemicals and food products that use flexible packaging.

A variety of logos, colors and designs can be printed on flexible packaging making it an engaging and attractive option in product packaging today. It is also easy to adjust the size of the package when using flexible packaging. With flexible packaging you can adjust the size of the package needed from individual sized packages to family sized packaging easily.

Flexible packaging opens to a variety of dimensions. It is a great material for various different products because it allows for the products to shift and adjust. The packages can go from lying flat in storage to housing products taking up minimal storage space. Utilizing shelf space while maintaining the quantity of product being offered is one of the greatest benefits that flexible packaging offer to both consumers and manufacturers.

Anchor Printing produces a variety of quality printed and converted products since 1947. We take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Anchor Printing

Flexible Food Packaging, Flexible Package Design, Flexible Packaging, flexible packaging manufacturers, Food Packaging, Product Packaging