Tag: Product Packaging - page 6

Marketers face the challenge of creating a product that will compete in an already saturated market of consumer goods.  Products must differentiate themselves from the competition in order to thrive. One opportunity that is not wasted on marketing experts is the ability to transform a products label into something much more than an information gathering tool.  Appealing labels that entice consumers, drawing them from the nearby competition are changing the market place.  Below are some tips from label industry leaders to use whether you are launching a new product into the market place or planning on reinventing a classic.

If your products label is ineffective and doesn’t appeal to your target market then you have wasted one of the last marketing opportunities your product has.  Point of sale marketing is intended to draw attraction to your product using graphics in a different promotional manner.  Using a interactive, themed or other types of display option along with a well designed graphic label is a smart marketing method for new products and/or product reinvention.

In order to create a label that stands above the competition designers work to allow the colors within the label communicate their message to consumers.  Color communicates faster than both the written and spoken word.  The colors within your label should be consistent with your brand. In food product labeling it is important to use color to match the flavor of items as well.  Blue and green labeling on strawberry flavored beverages just isn’t as effective as using red and green.

Images on product labels work similarly to colors in that consumers are quickly influenced by the images message.  Images and colors work together to create a message within consumers faster than text ever can.  Color and graphic design allow for much more effective visualization.  The difficult part for custom product label designers is to balance this with text.

Text is an important part of labeling as well.  In food product labeling certain regulations mandate the information that must be included.  Choose a combination of fonts that speak for the image you are looking to create.  Fonts can say a lot about a product.  Look to use a combination that speaks to what works for your product.  The choice of fonts used for labeling can send their own vibe from classic to artsy; be sure you chose a combination of fonts that creates a clear message for your product.

Colors and images cannot communicate everything; words are essential. Make sure you select a typeface that contributes aesthetically to your brand.  Don’t overwhelm the audience by using too many fonts or a font that is difficult to read or in a type point that is too small for the average consumer.  Nothing turns a purchaser off of your product faster than confusion which is exactly what too many fonts in hard to read sizes does.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The launch of a new product is an exciting time for a company.  Introducing a product to the world can be made a little bit easier by designing an appealing label that really grabs the attention of consumers.  The label design that is created for your product will represent it to consumers around the world.  The old adage “you never get a second chance to make a first impression” is never truer than in labeling and product marketing.  The label must be notable from the shelf while providing something that moves the customer to make a purchase.

Guidelines in Creating a Label That Brings In Sales

Color: Color is used everywhere in the world to influence people.  Certain colors can influence how we feel.  Using colors in labeling has significance because of the effects they have on people’s emotions; purchasing consumer goods and services is an emotional process.  The use of the right colors together increases the emotional appeal of your product.  The colors in your label should allow your product to stand out when shelved next to competing products.

Font: Another major consideration in label design is the font that is used.  The use of font to reflect the personality of your product is important to increase appeal.  Avoid using fonts that are generic such as Times New Roman and Arial.  Along with using a font that adds appeal to your label it is important that the information contained within the label is readable.  Text needs to be easy to read whether consumers are near or far.  There are only seconds to catch the buyer’s attention, be sure the label is using a font that can be read upon first glance.

Name: This is pretty much a no brainer but here it goes anyhow; the label that you design must include the product, company and/or brand name.  Top brands will use this to their advantage as buyers remain consistent and loyal when they have found one that remains consistent.

Size:  The size of the label will depend a lot on the size of the packaging or container.  Do you want to use one label or multiple labels for one product? There are differences in designing a label that wraps around a product verse a product label that will be separately placed on the front and back of the product.  The front label may be used for designing and branding whereas the back label can be used for informative elements.

Barcode: A product barcode is used to convey a great deal of product information with the use of electronic scanning devices.  A Universal Product Code, otherwise known as a UPC is used to keep track of product inventory as well as to increase the safety of products.  This one manufacturer number offers a great deal of information to manufacturers.

Contact: A product label is not only good for grabbing the attention of consumers; it also gives consumers company contact information.  This info is used to foster communication between buyers and manufacturer’s, promotes the company and creates trust for the brand.  The contact information most helpful to consumers is the company’s telephone number, physical address, website and social media outlets.

Use the factors above to help create a label that is not only eye catching but leads to an increase in sales for your company and brands.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

How many times have you heard the old adage, “Don’t judge a book by its cover”? Yet, time and time again isn’t it true that you find yourself doing just that. It isn’t just the cover of a book we judge; its people, places, and products. If the outside isn’t what we visually expect we usually don’t take the time to explore any further. As consumers it is natural to only explore the familiar. This is why it is crucial when designing a label for your product that it is designed in a manner that commands attention and seeks to build a visual connection with consumers.

There are a number of labeling options available to product manufacturers from shrink sleeves to flexible packaging; the material used in labeling is important in delivering the products message. The label must match your brand on all levels to retain the company’s integrity. For instance, a company that specializes in environmental awareness and promotes recyclability will want to ensure that the labeling material that is chosen represents this objective as well.

The label needs to be designed in a manner that draws attention. Bold fonts, vibrant colors, familiar images and other emotion evoking techniques should be employed to maximize the visual nature of your label. Remember that when a product is on a stores shelf it is surrounded by the competition. It is crucial that for your product to be selected that is appeals to the emotions of the buyer. The shape and size of the labels itself must be in line with the packaging of the product. Consider if you desire the focus to be on the product itself or if you wish to give a smaller package a larger shelf appearance. The label size used has a lot to do with how the company wishes to market the product.

Don’t under estimate the usage of fonts in creating a brand image. The use of a variety of typography is a tool many marketers use to engage consumers visual senses. It is amazing the volume different fonts speak when setting the tone of your product. When you are considering font styles ask yourself what the font represents and match this with the target you wish to market your product to. The numbers of fonts available are endless. Whether you are going for genuine, creative, original, old school, fun, vibrant, spacey or more there is a font that will represent the image you are seeking for your product. Remember combinations of fonts, as long as they are clear and easy to read, are a great way to help set the product apart from its competition.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Less is often more when it comes to food product labeling.  Companies should not allow clutter to overtake the label however should include the minimum legal requirements that have been established by local and federal law.  A label that is muddled will not help to sell your product.  Design a label that is appealing to the eye that includes the legal requirements while being a valuable marketing tool for the product, company and brand as a whole.

A products label is the first point of contact between the producer and the consumer.  The label will distinguish your product from others available on the market.  In order to make a buying decision consumers take into account the information included on the label while taking into account past experiences with the brand/company.

When designing a product label the goal of manufacturers should be to design the best label that they can afford in relation to the value of the product being sold.  Spending a dollar on a label for a product that sells for two dollars just doesn’t make sense.  Designing an affordable label that provides valuable product information, advertises the product, distinguishes the product from competitors and includes all of the legal requirements should be the top priority of product manufacturers.

The legal requirement for food product labels in the United States are as follows:

• The products full name
• The name and address of the product manufacturer
• The date the product was manufactured as well as the best before date and sell by date
• List of ingredients in order descending weight
• Net weight of the product within the package

Other information that is often included but is optional includes the brand logo, instructions on proper preparation, storage instructions, recipes and a product bar code.  The brand logo is one of the most important, as far as marketing, contained within the list.  Establishing your product as part of a brand is a crucial aspect in the marketing mix.  Consumers will quickly identify your product and be able to identify them quickly when making a repeat purchase.

Food products should always be labeled.  The type of label is going to vary depending on the product type, the container, preference and the ability of labeling materials.  A common, inexpensive label is paper using glue to hold it in place.  Labels that are self-adhesive are a bit more expensive nevertheless more convenient.  Choose a reasonably priced, well designed label that compliments the product and enhances the marketing mix.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Labeling within the food supply chain is impetrative and should never be ignored. The initial point of contact between a consumer and producer is its label. A custom label helps to distinguish one product from another. In addition it helps consumers make a purchasing choice between similar products. As a valuable marketing instrument, the label should be impressive and appealing to the consumer’s senses. When looking to sell any product a label that is disorderly, defiled or puzzling it will not succeed at alluring customers into making a purchase.

In order to thrive, product manufacturers should search for a custom label designer that offers the highest quality material that they can afford in relation to the overall value of the product.

The Function of Custom Food Labels

A products label gives consumers in order for them to gain valuable information about the product including: ingredients, uses, directions, products name and more.

A custom label act as a valuable marketing tool. It is a way to directly advertise your company, brand and product. Labels allow products to stand out when surrounded by other items that are similar to yours.

Labels create a distinction between similar products to establish your brand from others.

Labels are legally required. FDA – regulated foods are required to display a products identity, net contents, nutrition facts, manufacturing date, sell by date, ingredients, new weight and company information.

Instructions for food preparation as well as opening and storing the product.

Food labels often include examples of recipes that use the product.

In order to identify food products from one another the label needs to also include a bar code. This allows the product a unique code that offers a variety of specific information that is important in all aspects of the product development.

Custom labels need to include an array of information to be truly successful. The brand name or logo is important as it establishes your brand within the market. A brand should be defined in order for consumers to spot other products that are produced by the company. With consistency in labeling, loyalty to a brand is simplified. Consumers do not put a great deal of thought into the items that the purchase when it comes to food products. A lot of time a purchase is made simply based on familiarity to the brand itself. Establishing a consistent look within your product labels takes the guess work out of the purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

A new product is only as good as its marketing.  Without proper advertising and promotion no one will know what your product is, how it benefits them or exactly where it can be found for purchase.  A major component of product marketing is labeling.  The product should be labeled in a manner that not only exposes it to the public but also promotes each and every important aspect and quality the product possesses.

Labeling options are plentiful.  Product labels range from roll fed labels to pressure sensitive. Shrink sleeves are however without a doubt the best type of label to use when introducing a new product to the market.

The Advantages Of Shrink Sleeves Are Abundant

• Branding: Companies are often known because of the brands they represent.  A large percentage of consumers purchase products or services only because the brand interests them.  When a brand is finally established a custom product label can be designed.  Using shrink sleeve labels allows the entire container to be wrapped in a custom, colorful image filled label that promotes a variety of aspects of the product from top to bottom on the new product.
• Resilient and Adaptable: Traditional labeling is often limited in several aspects.  When it comes to oddly shaped product containers a traditional label is not the best option.  Shrink sleeve labels are created in a manner that allows the entire label to fit over the odd shaped package.  Shrink sleeve labels can be created in a wide variety of colors with a solid amount of valuable consumer information.  Shrink sleeves are most often printed on transparent film.  Shrink sleeves also reduce the chance of damage that is occurred during shipping.
• Environmental Sustainability: Older product labels are not created from plastic that is difficult to recycle.  Newer materials, including shrink sleeves, use a combination of materials that are biodegradable.  Shrink sleeves are created from a mixture of materials such as polyactic acid, which is based from corn.  Label manufacturers can design shrink sleeves from lightweight materials that eliminate a need for extra protection that is required on traditional plastic labels.  This reduces fuel costs, removes heavy overwrapping on cartons and allows for larger shipments.

Shrink sleeve labeling allows companies to advertise their products with an easiness not often found in labeling.  Shrink sleeves create low cost label design and production.  They also create an energy efficient way to advertise and market new products that are being marketed.  Saving money on custom label production allows companies to enhance their brands and further develop their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Trends run the marketplace.  It doesn’t matter what avenue we are discussing, if something is trending market popularity will latch on to it until it over saturates the marketplace.  As the trend fades only those brands that have successfully integrated will stay to compete while others will follow what’s new.  With any luck the new niche will be exactly what their brand and product was looking for.

Trends occur everywhere from home designs to car colors to custom product labeling.  Below are some popular trends in package and labeling to hit the scene in 2016.  What trend will catch and bring success to your brand and new products hitting the market?

Popular Package and Labeling Options For 2016

• In-Mold Labels: In-mold labels are just finding their way to the United States package and label market. Injection molded cups, tubs and such offer complete graphic coverage.  Graphics can cover all sides as well as the top and bottom of molded containers.

• Thinner Labels: Thinner labels are trendy in 2016. This trend has been brought about because of consumer’s desire for eco-friendly labeling options along with manufactures desire to reduce costs.  Thinner labeling without changes in the labels performance is a win for consumers and producers alike.

• Shrink-Film Labels: Shrink film labeling has been trendy for awhile now but what is new for 2016 is a white pigmented shrink sleeve film. The white pigment provides a barrier to light and can also yield more film per square inch.  Shrink sleeves offer a great deal of tamper proof protection verse other options in labeling.

• Curved Containers With Flexibility: Contouring labels to product packaging continues to be a popular option. Shaped containers have been labeled using shrink sleeves as one of the only options for years.  A new pressure sensitive label is being introduced in 2016 to add another option to labeling curved product packages.

• A “No Label” Label: This is a fad that is sure to take hold within the product labeling industry.  Pressure sensitive labeling manufacturers have identified and eliminated clear-film applicator enemies: static and dust.  This allows the label to be installed in a fashion that allows it to look like no label exists at all.

• Labels without Liners: This is a trend that is slow in taking its hold on the marketplace.  The cost of labeling without liners is still at a peak without performing at the highest level possible.  Thus making it slow to emerge.  Over time it is thought that technology will catch on and that liner-less labels will be something that is a viable option for print and apply labels.

Our next article will continue to focus on trends that are impacting the package and labeling marketplace in 2016.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

One of the more critical elements when it comes to establishing a brand or product lies within labeling.  There are many important functions of product labeling. Not only do consumers use this as a way of identifying a product or brand they also look to the label for a variety of other purposes.  In the article below we will dive into the various ways that labeling affects the success or failure of a product or brand.

Labels Offer a Detailed Description of the Product and Its Contents

Consumers looking for information about a product go straight to the label.  The label is designed to include a detailed list of ingredients along with a description on proper use.  Many labels also specifics such as product precautions, product care, use by dates and identifying batch numbers.

Labels Are Used to Identify Brands and Products

Product identification is made simpler with the help of product labeling.  When a consumer is looking for a specific product they simply look for the familiar label amongst the contenders that line the shelf.  Tomato paste is just tomato paste without the label.  The label distinguishes the special features of each unique brand which allows it to stick out from the others.  Most consumers can be shown a blank label with just the basic design and colors to determine the name brand of the item.  That is the power off proper labeling.

Labels Present Insight on the Products Grade or Quality

Products offering several qualities or grades use labeling to differentiate amongst themselves.  The label itself may be similar however distinct.  A grade A product may come with a green label where as lower grade product may be red.  Companies use colors, numbers, and alphabetic order amongst other ways to separate different grades amongst products.

Labels Work to Promote and Market Brands and Products

Another operation of the label is to promote and market the products with their brand.  An attractive label can often entice consumers to purchase a product.  The labels design is often the first element of the product to draw customer’s attention.  Therefore making it important especially when it comes to new products and impulse purchase; items where the brands history is insignificant hence not the guiding factor in purchasing.

Labels Provide Information Required By Law

Another role that product labels play is to include any and all legal warnings that are required by law.  This is common in products that are known to cause ill effects such as tobacco, alcohol, over the counter medications and more.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.