Tag: Product Packaging

Growing Your Business Through Custom Packaging & Label Design

Posted on by Creative Programs and Systems

There are so many different facets of running a business, products being made for sale would be just one of them. One of the keys to being successful is to come up with ways to improve sales and to encourage them to continue coming back in the future. There is plenty of research that would indicate that since people are highly visually motivated, that it would make much more sense to put an extra amount of attention to figure out what is it that would help to get more people to see your products and to make purchases. Which means in order to drive more traffic you would need to give your buyers more reasons to stick around.

 

Once you identify what your buyers are attracted about your products, you must set out to come up with custom packaging and unique labeling designs that will grab them and encourage them to buy and to continue to come back and want more. For this article, we put together a list of the Top 5 ways that a business can use custom product packaging to their advantage.

 

5 Ways to Grow Your Business using Custom Product packaging and label

 

Product branding is everything –

The ability for a business to grow and thrive often is directly related to its ability to expand its brand recognition. It is also important to protect your branding at all times to ensure it is not harmed.

 

Custom packaging attracts more potential customers:

One of the big reasons why custom packaging is very important is that people, in general, are frequently visually motivated and having custom packaging can help a business get more attention.

 

Seasonal promotions using custom packaging and labeling:

Special promotions are often centered around seasons and holidays which are often used by businesses to come up with unique packaging and labeling in order to attract more customers.

 

Let your creative side shine with custom packaging:

When it comes to packaging your products that your business makes and sells you have total freedom to design your packaging in order to attract the buyers for your products.

 

Specialized packaging will send your sales through the roof:

It is pretty well known that buyers are often influenced by a number of different factors when it comes to what makes them more likely to purchase certain types of products.

 

Custom packaging can be found in a number of shapes and types

 

Custom packaging like shrink sleeve labeling and also flexible packaging are two of the more popular types of specialized packaging that businesses have found that help to attract more customers to their products over the products from competitors.

 

By using shrink sleeves on certain products allows you to give your prospective customers a 360° view of your labeling and branding. The flexible packaging gives your business the ability to create unique looking packaging that can be found with different types of coatings and materials that will help fit your needs.

 

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

 

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7 Reasons Why Your Company Needs Customized Product Labels & Packaging

Posted on by Creative Programs and Systems

With so much competition out there these days, you need to do everything possible to stand out from your competition. A great way to not only stand above the rest, but also help brand your company in the marketplace, is to opt for customized product labels and packaging. This will help differentiate your brand from others in the same niche and provide your company with credibility with your consumers. Here are some more reasons why you need to opt for custom product labeling for your brand:

Custom Labels Create Unique Products

When you have generic labeling, you will look like many others who don’t want to invest in custom product labeling. In order to engage prospective consumers, you need to be unique, which is what customized flexible pouches do.

Ease of Marketing

When you have custom product labeling, you can easily market your goods better. You can create an entire marketing campaign around the fact that you have new product labeling, which will appeal to potential customers.

Brand Expansion

If you’re expanding the brand into new markets, this might be a great time to go with customized product labels.

Growing Your Brand

If your brand is growing and you’re adding new products, you’ll need to get new labels and flexible pouches, and this would be the perfect time to get them customized so that they have the look and feel of your brand, alerting consumers that the product is new but still from your company.

Increased Relevancy

As customers ‘tastes evolve over time, your old labels might not be appealing to them anymore, which is why you’d want to stay fresh and opt for custom product labeling that might feature updated colors or logos that will make your brand fresh and relevant.

Grabbing Consumers Attention

To really make your labels pop, you’ll want something unique and attention grabbing, which is what you’ll be able to achieve when you order customized product labels that will easily grab the attention of all.

Redefining Your Company

If your company has been in business for a while, your message might be outdated since you’ve most likely come out with new products, services, etc. so new customized product labels will reflect any new messaging from your company.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

 

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Pre-Planning Goes a Long Way In Product Labeling

Posted on by Creative Programs and Systems

Designing a label for your products is a big endeavor for your company.  It requires companies to consider many different aspects of the product and the end user.  Information is gathered and then given to graphic artists who use the collected data to create an end design.  This complex process is not something that business’s can ignore.  A label designed without consideration of the product and users will ultimately fail. In this installment on label and packaging design we will discuss what goes into the pre-planning process.

Pre-Planning for Custom Label Design

There is a lot to consider even before taking pen to paper or mouse to screen when label design is involved.  Companies need to take time to research their competitors, their target market and demographics, the products packaging material, the shape of the package, and label material options.  Once this is accomplished, the information is passed on to the graphic designer and from there they will be able to more effectively create a label for your product’s needs.

Designing a product label for your ideal customer means that you have established who your ideal customer is.  Consumers respond differently to visual cues like text font, images, and colors.  It is important to find out how hold your target market it, gender, values, education level, and familiarity of the brand.  Once this has been established you can take this one step further and create a visual aide of the person or people you want the designer to consider when designing the new product label.

Knowing Your Competitors

Examine your competitors and analyze what they are doing.  This will allow you to differentiate your self from them.  Everything about their product label should be carefully identified.  Take note of the colors used within the label, the font style, images, and ratio of label to package.  Similar products often are targeted towards the same demographics.  These people are your direct competition.  It is important to know everything about their label attributes and do it better.

Flexible Packaging And Shrink Sleeve Options

There are a number of options available to choose from when it comes to packaging and labeling.  One popular option is a package and label all in one in the form of flexible packaging.  Another is shrink sleeves where the label is shrunk using heat on to packages of any size and shape.  One of the benefits of both of these options is that they offer label designers the ability to design a three-hundred-and-sixty-degree space.

Your products label has the opportunity to make or break your product line.  Up to 75% of shoppers make buying decisions while in the store.  This is what makes the task of designing a products label so crucial.  The label must be well-designed, demand attention, and influence consumers into making a buying decision.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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5 Ways Flexible Product Packaging Can Improve Sales

Posted on by Creative Programs and Systems

Did you know that forty percent of online shoppers say they are more inclined to buy a product that is well-presented? Having a great product on the market is one thing, but what the above statistic suggests is that business owners have a unique opportunity to control how consumers view and engage with their products. Packaging is an extension of your brand identity. How you chose to present your products to the world should speak volumes about your business and innovative packaging can generate a buzz effortlessly without you having to hold a full-blown campaign to advertise or market your product.

Exactly what flexible packaging does. It functions as a cost-effective advertising technique that simultaneously protects your product, enhances its aesthetics, inspires confidence, and makes your products stand out. Customers will always respond positively to personalized and creative packaging, therefore, details matter, which is why any effort you put toward making your products as enticing as possible goes a long way.

The following are ways that flexible packaging can improve sales:

  • Increased Safety

Flexible packing such as stand up pouch bags or resealable zipper pouches are made from FDA approved high-grade materials, which are contaminant-free, safe and strong enough to protect packaged products from physical damage during transportation and exposure from environmental hazards. Consumers are bound to purchase a product that they are confident that it won’t be harmful to them.

  • Convenience

Label specialists have ensured that flexible packages are designed with added features such as zip locks, sprouts, resealable seals, to make them re-usable and continent. This ease of convenience has been well-received especially by parents who look are constantly looking for manageable ways to pack their kid’s lunches and its also good news for manufacturers and entrepreneurs because they know that their product will move instead of stalling on the supermarket shelves.

  • Inspires Loyalty

Attractive packaging evokes a positive reaction from consumers looking through a wide variety of products. Flexible packaging makes products stand out on the shelves from the competition’s, it increases brand visibility and most importantly, it leads to repeat purchases, increased sales, and referrals from satisfied customers.

  • Environmentally Friendly

In addition to enhancing product safety, flexible packaging’s unique attributes allow brands to achieve compactness and durable barrier while leaving the lowest possible carbon footprint. Not only are flexible packages recyclable, but they also reduce, transportation costs, energy output and most importantly, reduce carbon emissions because it’s easier to ship than rigid materials and manufactures can move more products with fewer trucks. Businesses that use sustainable business practices to meet both environmental and consumer demands yield benefits because environmentally-conscious consumers are more likely to become loyal customers.

  • Attractive Packaging

How many times have you bought something even though you weren’t planning to just because it looked attractive? The flexible packaging design process produces vivid graphics that not only elicit interest from buyers, but it also evokes impulse buying, which in turn increases sales.  Ninety percent of all product purchases are made on instinct, another great reason for an attractive, eye-catching package and label design.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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Creative Label and Packaging Design Trends

Posted on by Creative Programs and Systems

Product packaging is important since it’s the first thing customers see and can make all the difference in them buying your product or not. Labeling and packaging is everywhere and because there’s so much competition out there, it’s important that you make yours stand out. People are visual creatures, so their eyes are naturally drawn to visually appealing packaging, which they are more likely to purchase. And like any other industry, there are certain trends that the industry sees each year. Here are some label and packaging design trends for 2018:

Minimalist Design Labels and Packaging

Sometimes less is more. Minimalist design is a huge trend at the moment within the industry. Even though some might call it primitive, going for simplicity can help customers access their intuitive side. The only hard part about these sorts of flexible packaging is finding signs and symbols that everyone can relate to. But once you do find it, you’ll be able to send a message with practically no words at all!

Pastel Colors

Pastel colors are having a moment in a number of creative industries, including packaging. The use of such feminine and calming package design are everywhere these days, speaking to a person’s softer side. If you want to give customers a candid and warm feel, labels and packages in pastel colors will intrigue buyers.

Bold Words

Some companies want to send a clear and concise message in their packaging and right now big words is a hot trend in the industry. Using bold, big print can send a clear message about your product, just as long as it’s in a readable font.

Doodle Art

Everyone loves to doodle, and this sort of art is taking over the packaging industry. Consumers are attracted to it because it’s fun and happy, making them remember times when they were kids and doodling. Doodles on projects are whimsical and cartoonish, making them nostalgic to customers.

Photography

Lately, photography has been picking up steam in the label and packaging niche and it’s really no surprise since it’s been lined to design for a long time. When a product showcases a powerful photo, it has the ability to cause people to stop and pause to see what’s going on, enticing them to find out more about your product.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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Custom Labeling Has Never Been Easier

Posted on by Creative Programs and Systems

Companies are always seeking a way to differentiate their products from their competitors.  Ultimately one of the best options to do just this is through custom product labeling.  It is easier than ever to work with a manufacturer to design and produce a custom label that is customized to fit your unique desires.  There are many options to choose from in product labeling from shrink sleeves to flexible packaging.  Many producers of product throughout the United States struggle to comprehend just how many options there are when it comes to product packaging and custom product labels.  Below we will look at the five most popular options available within the industry.

Shrink Sleeves

Shrink sleeve labeling is a fairly new concept to hit the market and is quickly becoming a favorite with the beverage, pharmaceutical, and chemical industries.  This type of label offers a three-hundred-and-sixty-degree area in which to market your product.  No matter what shape your product is, shrink sleeves can conform to it.

This is particularly useful for uniquely shaped bottles which are comprised of multiple curves and edges.   Shrink sleeves will adjust to the shape of the bottle which allows graphic designers to design a label that attracts consumers from all angles.  Custom shrink sleeve labels work on a number of packaging materials including aluminum, glass, and plastic.  They are incredibly durable and offer the ability to create a tamper-proof seal to any product.

Flexible Packaging

One of the trickiest labels is for products that require no definite shape. This includes your pet food, detergent, snack foods, and more.  Flexible packaging offers a way to label and contain these products.  Flexible pouches can be designed using any type of device you desire for containment from press to close zippers to spouts that open and close.  Flexible packaging is a cost-effective manner in which to package your product and customize a unique label.

Roll-Fed Labeling

This type of labeling also allows an all-around, 360 degrees coverage. The difference here is that roll-fed labels work best for regular shapes. Let’s say if your product was a uniquely shaped bottle, then the roll-fed label wouldn’t fit. This limitation makes this type of labeling economical. The new printing methods that have been introduced allow an enhanced graphic print on roll-fed labels.

Cut and Stack Labels

The regular items that do not have anything unique to them can stick with the cut and stack labels. The label is customized to the exact size of the item. Generally, this label type is used for tin packaging. It is also well-suited for household use. The label is shrink-wrapped onto the container to ensure the perfect application.

Of course, the choice of your custom labeling method will depend on the nature of your product as well as the aim you have. For example, if you want an attention-grabbing label, shrink sleeves will work best. If you’re looking for something economical, roll-fed labeling will be your best choice. Bottom line is that custom labeling has been made easier than it ever was, all with the help of these multiple different types of labeling techniques.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

 

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The Positive Effect Eco-Friendly Product Labeling Has on Your Company’s Brand

Posted on by Creative Programs and Systems

The world is more conscious of the part they play in making the environment a better or worse place to live in. Laws have been put in place to encourage and ensure that companies use best practices in their processes to conserve the environment. While these laws are standard, a company can improve its brand and grow business by going an extra mile to show their commitment to the environment.

Flexible packaging should ensure easy access to the product, it should keep the product safe from damage and contamination, and is made from eco-friendly materials, that makes it an even better option in package and labeling design.

Labeling your products as eco-friendly on the flexible packaging has many positive effects that include:

  • A Competitive Edge

Customers today are attracted by services and products that are eco-friendly. Choosing to label your products as eco-friendly will give you an edge over the competition. However, it is important to note that you can’t just label them as such for the sake of it, there are laws that govern what products can be deemed as eco-friendly and which ones don’t.

  • Improved Sustainability

Companies take pride in conserving the environment by not depending on natural resources. Often, using alternative materials can make the products more affordable and even when it’s not cheaper, the long-term benefits are overwhelmingly good. Because of climate changes, dependence on natural products means that in the long run you might not have adequate materials to produce goods.

  • Re-Using and Recycling Saves Money

Flexible packaging that has the eco-friendly labelling on it encourages those who buy the product to recycle and re-use it. This will help conserve the environment, but it also means that your customers get added advantage when they buy your product because the flexible packaging can be reused, recycled or reduced.

  • Stand-Out from The Competition

Many companies don’t use the eco-friendly labels on their flexible packaging. The reason most don’t do it is because they do not use eco-friendly practices in their processes. So, if your company is putting attempts to be environment friendly, then you should tell the world about it so that they know your products/services are a better option.

Don’t miss out on growing your business and attracting more clients by failing to use the eco-friendly labels on your product’s flexible packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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Characteristics of a Product Label That Will Go the Distance for Your Brand

Posted on by Creative Programs and Systems

What is the first thing consumers notice about your product?  If you answered the products package and label you would be correct.  You want to grab the attention of consumers and one of the easiest ways this can be accomplished is through innovative packaging and eye catching labeling.  To help get your idea gears going we have compiled a list of objectives to consider when designing or re-designing your products label and packaging design.

Obvious Imagery

The absolute, most important aspect when it comes to marketing your product is clarity.  You need to make sure that what you are offering clearly comes across in the representation of your products image. If it is not completely obvious or consumers are confused about what it is that is being offered failure is imminent. An initial clear and precise representation is crucial to a products success.

Confident Use of Color

Not all products are best suited to use bold colors in their product packaging and label design.  The use of color is important in the overall design, but it is important that the coloring used conveys the desired message.  Color should be used to draw attention in on purpose and not in a manner that consumers are taken aback.  The use of bold colors when appropriate can be beneficial to promoting your product. They can also be detrimental when used incorrectly.

 Unique Elements vs Essential Elements

The perfect blend between what is required on a label and what adds interest is required for any product label that is hoping to stand the test of time.  Elements of a label that are necessary for sale can include: barcodes, ingredients, nutritional information, price, quantity, name of manufacturer, product name, and more depending on the type of product being offered.  The unique elements are what your product offers to its target market that the competition may not or how you do it better.   Add something quirky to individualize your product while bring attention to the unordinary aspects of your product.

Complimentary Fonts

Font choice is as important, if not more, than the images used on custom designed product labels.  Fonts that are chosen must be easily read while complimenting one another and matching the overall character of your product.   Choosing a font perceived as childish for an adult diaper label could give off the wrong message.  Adult incontinence is a very serious issue that should in no way should give off a vibe comparing it with children’s diapers. The wrong choice of font could do just that.

The product packaging and label set the overall tone of your product.  Be sure to incorporate elements that present it in the most positive light possible.  The wrong message being sent by your product label could spell disaster even if the product itself is amazing.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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Trends to Watch for in Flexible Packaging

Posted on by Creative Programs and Systems

Flexible packaging has been the mainstay of the packaging industry for many years especially in food packaging. The label and packaging industry has risen to surprising heights since flexible film innovation. Packaging has grown and evolved to acclimate to the needs of products around the globe because of the development and utilization of these films, manufacturing practices, and continual improvements. Flexible film’s abundant characteristics such as the application of various manufacturing methods and supplementary polymer provide the means to increase the appeal to a broad spectrum of products.

Standing Out in the Crowd

Today, technical advancements have also dramatically changed how packaging is viewed. Shrink sleeve labeling is a new trend in flexible packaging changing the way consumer marketers introduce and push new products. Shrink sleeve labels wrap around products such as a bottle and or container allowing the marketer 360 degrees of space to entice a potential consumer to try their product. High impact graphics usually stand out on the grocery shelf when shrink Sleeve labeling material are used. The use of noticeable inks and patterns on the label grab attention. Many shoppers will make unintended purchases by reading these labels. Hence, to introduce a new product without spending heavily on media advertising buys, shrink sleeve labeling is an inexpensive and effective way to choose.

 

Traditionally, a new product rollout would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness. Some campaigns would be in the millions. This is a very expensive gamble if the product did not take off as expected.

Adding New Appeal To a Product

Nowadays, marketers use shrink sleeve product marketing to affordably check their brand appeal and market potential. The shrink sleeve labeling is a new trend that is good for consumers and marketers alike. Consumers will get more choices and marketers can introduce new offerings without a major financial risk other than production and shipping cost. However, consumers may make more unplanned purchases but even this may be a good thing.

 

These shrink sleeve labels even allow for changes that may stimulate sell of existing store products. Some products even though they are of high quality may start to seem outdated as time goes on. A new label can add spice and appeal. The use of the shrink sleeve labeling can stimulate sales and grab an increasing share of the product demand.

Choosing a Expert to Work With

Labels work well in marketing your product especially if designed and produced by a professional shrink sleeve design and manufacturer. They must understand the consumer for which the product is targeted and have an expert knowledge of graphics and images that sell. Choosing the right shrink sleeve labeling partner is vital to any campaign. Look for a company that has experienced and has won many awards in the industry for their labels when looking to produce new product labels.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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The Best Option in Product Labeling

Posted on by Creative Programs and Systems

Shrink sleeve labeling is the talk of the town. And why shouldn’t it be? We know that marketing has risen to new heights. A product is only valued if it has a good packaging and good advertisement. Owing to this, the customers of today give more value to the way a product is labeled with the brand that it belongs to.

There are many ways in which a product can be labeled according to the needs of the company owning it. However, none of the ways can be deemed parallel to shrink sleeve design and labeling.

Benefits of the shrink sleeve labeling and packaging

To get an understanding of why businesses are using shrink sleeves to label new products and rebranding products within the brand.

1) Full 360 Degree Product Body Coverage

Shrink labels are advantageous in being able to wrap around any container of any shape without any hassle. The labels simply fold around the packaging in a manner that does not leave any place uncovered.

Unlike other conventional packaging methods, these labels are known to provide greater space for creativity to the product manufacturers. This ability brings us to our second point.

2) Greater Exposure

There has been an increase in the demand for stretch sleeves over the past decade. This increase can be attributed to the fact that these labels can easily accommodate larger and complex graphics of labels. As we have established above that labeling is one of the major parts of brand exposing strategies, having a label which totally gives you the freedom to concoct designs that can lead to customer attraction can be an extra edge over the competitors.

3) Durability

Durability is not an option but the need of every brand owner in terms of both his or her product and its labeling. When it comes to sleeve labeling, the shrink film bears the majority of the printing. The labels are printed in reverse on it and are sealed safely by a thinly layered film. Having this ability, these labels basically increase the shelf-life of the labels of your product by saving them from scuffing, marring, or tearing.

4) Consumer Connection

One of the many reasons that shrink labels have captured the attention of the packaging community all around the world is its ability to create a deep connection with the customers.

Popular Consensus

The claim that we made has been confirmed by a 2011 Eastman Chemical Company study. The study was carried out by AC Nielson by incorporating an 800-consumer pool, and its main reason was to know about the preferences of the customers in terms of attractiveness of the different kinds of labels. What the researchers learned from this study was that majority of the consumers preferred the products which had stretch or shrink sleeve designs.

Contact Us

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

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