Tag: product labeling - page 5

Companies produce new products on to the market daily.  When a business manufactures a new product it must then package and label them.  It is important that marketers carefully examine the competition in all aspects including in designing the new label and package in order to ensure the product stands out.  First impressions make lasting impressions.  It is important new products hit the market with a bang.

Product Marketing:  In order to increase your brands awareness, bring interest to new products and really sustain your business it is crucial that your product marketing is effective.  In order to have a marketing plan that works to increase business it is important to consider that you have consider the four basics in marketing: product, price, place and promotion.  This product marketing mix is one of the most important components to building a successful business.

Company Recognition: Children are the center of attraction when it comes to product packaging.  Packaging that focuses attention on children in a great way to increase the indirect marketing your product receives.   In order to attract children packages should focus attention on them.  Product packages and labels become more recognizable to children when they contain fun games, bright colors, stickers or entertaining logos.  Each of these techniques is used to create a favorable recognition to your product from the younger audience.  Indirect marketing from children is an amazing marketing technique that gets a company’s product into family homes and eventually ends up making it a family staple.

Quality Labeling: The quality of a product label is as important as the superiority of the actual product itself.  Custom labels are thought to be quite expensive however this couldn’t be any further from the truth.  Custom product labels that is strong and durable in order to keep them in place.  If the label comes off in distribution it is useless in marketing the product.  The label doesn’t just describe the product it gives important details necessary for consumers to make an informed buying decision.

Important Business Factor:  The product label contains information that is necessary for the sale of a product.  This is especially true when it comes to labeling food products.  The label will contain information such as the expiration date, manufacturer’s contact information, ingredients, where the product was manufactured and more.  If a product is not labeled properly consumers will pass on the product for one that is labeled correctly.  Custom product labeling and product packaging causes an impact on how consumers think about their purchase.  The goal as a marketer is to ensure that impact is a positive one that draws them to make a purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

One of the most important aspects of product marketing is being able to recognize the product.  Differentiating your product from similar products that surround it on the shelf is the only way to make a brand specific buyer buy something unfamiliar.  Impulse purchases are key in getting consumers to switch from brands and products they have been loyal to.  In order to do this manufactures and marketers must work in conjunction with one another to create an eye-catching label design that offers buyers the best first impression possible.

Once an impulse purchase has been made and the product has made an impact on the consumer it is time to ensure your brand is recognizable.  In order to be recognized your products package and label needs to be designed in way that is identifiable.  Some marketers use specific colors to achieve this while others handle this with by including the same graphics in every product offered by within the brand as a whole.

An example of this is something as simple as the use of an animated object.  Say that your initial product label design consists of a large yellow sunshine. In order to create brand awareness the next product introduced to the market should include a large yellow sunshine.  When consumers see a large yellow sunshine anywhere they will automatically connect the image to your brand and product lines.  This is one way in which marketers help a brand advertise itself.  Once brand loyalty is in place consumers are rarely swayed.  As mentioned above it takes an exceptional label design or attractive offer to sway consumers away from something that is familiar.

Choosing a cost effective option in labeling is important as well.  Don’t necessarily assume the cheapest labeling option will be the most cost effective.  A cheap label may not withstand shipping let alone the constant handling done by consumers as they examine the ingredients and such of a new product.  A label must be durable and stay presentable to be considered cost effective.  Not only is the label in charge of describing the product it must also give details on what is contained in the product and the value the product delivers.

The value of the label should never be underestimated.  The label needs to hold the information of worth to consumers.  If the expiration date of the product easily rubs off the label consumers will be skeptical in making the purchase as the labeling is not done properly.  If a products package or label is torn or man handled in any manner before it gets on the shelf or while it is on the shelf consumers are less likely to choose that product.  It will be perceived that the product is not fresh or is not of substantial quality.  The consumer’s perception is all that matters at the end of the day.  The perceived value of your product is what decides on whether your product is purchased or left on the shelf.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

A products package and label must not only be alluring to consumers it must also be cost-effective, visually appealing and practical for shipping.  How do manufacturers accomplish all of this for their products?  Flexible packaging is one of the newest packaging and labeling technologies within the industry.

Most products on the market require a package.  Packaging does not only include the products container but also the container to ship the product.  The products container must also include a label.  A label is important for customers as it is not only what makes your brand recognizable it also contains information consumers need to make a buying decision.  With flexible packaging you get the best of both worlds: a package and label all in one.  A convenient container that is durable while also being a powerful selling tool.

There are many product package types saturating the market: bottles, cans, boxes, and other types of containers.  Each type of product package has certain appealing characteristics just as every type of product label has its own advantages.  Flexible packaging offers something no other combination of package and label can.

Flexible Packaging Offers The Opportunity To:

Protect Your Product

• Flexible packaging is a cost effective way to package your product.  It is created from a variety of Polypropylene materials which are virtually impossible to damage.
• Transit worries are no longer an issue when manufactures use flexible packaging.    
• Damage and product tampering are concerns with many other types of packaging however this is not so much of a concern with flexible packaging.

Promoting Your Product 

• If you are looking for a package and label combination to compliment your advertising and marketing initiatives look no further than flexible pouches.
• One container that stores your product while communicating the products logo, core benefits, testimonials, company information and more. 
• Flexible packages are also perfect for display on store shelves.  Not only can they stand up on the shelf they can hang on standalone displays or in giant product boxes.

Differentiate Your Product

• If you are looking for a container that is simple to use and eases the process involved with dispensing your product look no further than flexible packaging.
• Product preservation is superior in flexible pouches.  Food products and cleaning products store longer because they are sealed in an air tight package.
• Environmentally the materials used to create flexible pouches are highly recyclable. 

The flexible packaging industry is growing in popularity.  With that change comes a ton of new innovations only making this a sure fire way to package, label, ship and display all of your products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Advancements in technology change the way we produce, package and label products.   One such advancement, flexible pouches, are impacting changes in a variety of industries including food & beverages, cleaning products, laundry soap, paint and more.  Pouch packaging, otherwise known as flexible packaging and help to maintain your brand integrity within the market.

Flexible packaging consists of a package and label combined into one convenient pouch.  Companies are looking for a way to produce and package products in a cost effective manner that maintains product safety, reliability all while distributing them without any leakage or mess.

Flexible pouches are currently most common in the food and beverage industries although are quickly becoming popular in home goods and cleaners.  This type of packaging is helpful when offering liquid products as it safe and allows for error free delivery to locations near and far.  The food and beverage industry relies heavily on flexible packaging as it helps to protect brand integrity because if offers a high quality, safe and convenient solution to packaging.

Flexible pouches are made from top quality, environmentally friendly materials.  They are created in a clean, secure environment without the need for human hands.  This makes the chances of contamination and errors less which helps to reduce costs and improve quality.  Manufacturers in flexible pouches use the latest advancements in automated manufacturing systems which allow them to produce reliable pouches of top quality without increased chances of cross contamination, leakage or waste.

The flexible packaging industry in itself is constantly improving as well.  Recent changes include the addition of a spout.  This packaging is working to revolutionize packaging across a variety of industries.  Flexible spout packaging has become popular in the automobile supply industry for the delivery of liquids such as car oil.  Instead of having to deal with using and cleaning out a funnel each time your cars oil needs to be replaced, pouch packaging creates a unique all in one package.

The flexible packaging industry allows companies to design a pouch to compliment their brand and marketing approach.  Each design is specific to the product.  A lot of the same guidelines label designers follow with shrink sleeve labeling can be applied to flexible packages.  The package design allows for three hundred and sixty degrees of space to be used to market your product.  An added benefit to shrink sleeve and flexible packaging is that they provide a solution to product tampering.  With both the product is concealed completely.

Companies can choose from a variety of styles of flexible pouches: three side pouch, four side pouches, side double pouch, bottom folding pouch and more.  Choose flexible packaging when looking for a cost effective manner to package and label your product that is also safe, convenient and easy to distribute.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

In our last installment we talked about how there are six common rules of package and label design that will help ensure your product stands out over the competition.  We discussed how a clear and simple, honest and authentic label design works to draw consumers in.  Below we will discuss the last three common rules in package and label design that work together to create the masterpiece which will represent your brand and product.  A strong package and label design helps to ensure your product is chosen before one of the forty thousand competitors.

Shelf Impact

When creating a new package or label design a common problem exists in how the product will look on the shelf next to its competition.  In order to create something that has any shelf impact value you need to evaluate the packages and labels of the products next to yours on the shelf.  One thing that we need to be reminded of when designing a label is that never will your product be viewed alone or in great deal when seen by shoppers.

Your products label is arranged on a shelf in rows and columns along side of your competitors.  Until your products label design catches a consumer’s attention they are unlikely to take a closer look.

Go to the market today and stand in front of any shelf.  What do you see?  Which labels catch your attention?  What qualities do they possess that gives them the shelf impact you are looking for?  Is it a certain color, a special pattern or an image that catches your attention?  How can you emulate that within your own package and label design?

Extendibility

Consider the future of your brand; will the product package and label design that is created allow for an easy introduction of a new line extension?  Designs should always be created with your company’s future in mind.  Create something that offers a visually systematic design that allows for easy changes to both the visual and contextual content within your label.  This will allow for an easy transition as your brand and product lines expand.

Practicality

Practicality in product packaging and label design deals with the actual shape, size and function of the container.  A perfect example of this is with ketchup.  Certain brands of ketchup were sold in glass bottles.  It would take forever for the ketchup to come out.  Once this was realized the company’s redesigned the package into a squeeze bottle.  This in turn increased the products usability.  Consider this when designing a container for your food product.

Using the six rules outlined in our recent articles you can create a product package and label design that maximizes results.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

There are six common rules of package and label design that will help ensure your product stands out over the competition.  The products package and label design needs to market the product on its own as you will not be sitting on the shelf selling it directly.  In this article we will discuss common rules in package and label design that work together to create the masterpiece which will represent your brand and product.  A strong package and label design will help to ensure that your product is chosen before one of the forty thousand competitors.

Clarity and Simplicity

The label on your product should clearly and simply state the answer to these two questions: what is this product used for and what is the brand behind it?  If your product label does not clearly present the answer to these two questions you have a problem.  In less than four seconds the average consumer has decided to purchase or pass on your product.  Your package design should be appropriate for the product category and your label should be clear, simple and stand out.

Honesty

Your label needs to be an honest representation of your product.  Strive to depict your product in a way that is believable and allows the customers to visualize what they are purchasing.  Don’t mislead consumers by depicting your product in a light that is ten times better than it actually is.  Ultimately this will lead to consumer disappointment, which in turn leads to poor sales and a negative brand image.

Authenticity

Great brands all have three things on common: they are original, have their own character and are memorable.  With hundreds of competing products the only way to set your product apart is to be authentic.  Creating authenticity using a product label is not something that advice can really be given on.  It comes from creating something that is visually strong and unique to your product and brand. If for instance, most competitors are using a vertical label with cartoon characters go for a horizontal label using photos or illustrations.  Be unique and different while staying true to your brand image.

In the next installment on the six most common rules of package and label design we will look more in depth into labeling elements that your products shelf impact, extensibility and practicality.  Creating a label that makes the most out of each of these six rules will help to ensure its success.

Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Designing a new food product label is both an exciting and tricky endeavor.  The thrill with designing a great label comes from capturing the unique aspects your product offers over the competition.  The difficult part is constructing a design that is marketable, targets the consumer and prevails over the competition.

Define your target audience: It is crucial to define whose attention you are looking to catch with your products label design. In order to design an effective label you must know what your customers are looking for, what problems they have and how your food product solves it for them.

A food label has to do everything an ordinary product label does and more.  It must support a message of freshness, promote quality ingredients and express just how delicious it is.  Understanding exactly what your customer wants allows you to design a label that represents this using images, text and color.

A perfect example of this is how images of fluffy white clouds don’t speak to consumers looking for sandpaper.  Just like certain colors when used together create certain emotions in us, green and red make people think of Christmas time while pastels make people think of Easter.  If you used green and red on a package of egg shaped Easter candy it wouldn’t entice people as much as colors that are representative of Easter would.

Research your competition:  For your food product label to stand out from the competition it is important to have knowledge of their label designs.  If you are advertising toilet paper think outside the box.  Instead of using images of cotton and clouds like your competitors consider a completely different angle all together.  Look at the other qualities your product offers.  Maybe it is easier for your septic tank to break down or perhaps it is comes in sheets that are perforated more often so you can choose how much toilet paper to use.  Whatever angle makes your product stand out over the competition is what should be represented on your products label.

Take into consideration the products packaging: Shoppers want to see what they are getting for their money.  This is especially true in food products.  Many food products on the market today are packaged in clear see-through containers.  If this is the case, you will want to design a label that does not cover or take anything away from seeing the actual product.  Seeing the tasty treat inside offers more than any picture on a label can.

Emphasize key ingredients and features:  When you are looking at designing food labels it is important to highlight the fresh, quality ingredients as well as essential product features and awards it has received.  What sets your food product apart from the competition?  This needs to be an element focused on when designing food product labels.

Plan for post-sale marketing:  Look at your product label as prime real estate.  Take advantage not only of the space on the front of the label but also the back.  Use a label that offers a peel back function and then list product recipes on the back.  This allows you to show case the product you are selling as well as other company products that are used to create the recipes you feature.  Using all the space available on your food product label is smart marketing.

Marketing food products is fun but not easy.  Follow the tips above to get your products off the shelf and into the customer’s tummies.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

How many products do you estimate are on your local grocery store shelves on any given day?  The ballpark figure from the Food Marketing Institute is that there are about forty thousand different items to choose from.  That is a lot of opposition for your product.  How will you make sure that your product stands out from the competition?

The answer to this billion dollar question – your products package and label design.  Here is a closer look into what makes or breaks your company products packaging and label design.

Simple and Clear:  The next time you are visiting the supermarket take some time to check out a random shelf.  Take a moment to browse through the selection of products.  While you are doing this ask yourself two very simple and clear questions; what is the product used for and what is the brand behind it?

You will simply be amazed at how hard it is to answer these two simple questions.  If your product and label design doesn’t answer these two questions in less than four seconds you can be sure that consumers will move on.  It is a subconscious decision that is made within four seconds.  When you are designing your products label and package it is crucial that you are clear about the product and clear about the brand.

Truthful: Nothing sells your product time and time again more than an honest depiction.   Don’t give your product a “facelift” to a degree that portrays it in a light other than what it is.  Your label should not mislead consumers.

Here is a prime example of what not to do.  Don’t show a soft, gooey chocolate covered cookie on the product label when in reality you are selling a simple, flat, chocolate flavored biscuit.  Instead take time to show the simple, flat, chocolate flavored biscuit in a complimentary, flattering way.  Your label should represent your product at its best allowing your targeted market to get an honest look in to what they are purchasing.

Shelf Impact:   Remember that your product will never be viewed alone or in great deal at the store.  It is important for your product to make a different when sitting on the shelf next to the competition; this is known as your product’s shelf impact.   Your label and product packaging need to be distinctive and appeal to consumers.  Your product’s shelf impact is one of the most important reasons consumers make an initial purchase as well as recalling it at a later date for continued purchases.

Practicality:  Your products container, not just the label, should be sensible as well in size, shape and function.  The container should be practical, simple to use and possible reusable.   Practicality helps combat many package design challenges that exist.   One such example is how difficult ketchup is to get out of the glass bottle.  Ketchup manufacturers decided to win the battle by designing a plastic container where the lid was used as the bottom allowing it to stand upside down.  The struggle with getting the ketchup out of the glass bottle no longer exists.  Practicality sells products.

Using the tips above when designing your package and label will help you to create and manufacture a product that flies off the shelf.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Labels are not simply thrown together, slapped with a product name, put on a shelf and popular with consumers.  Graphic designers work together with marketing teams to create labels that sell products.  It is important that both the designer and marketing team consider how the colors used within the label work alone and together.  To better understand color psychology and how it can be used to influence buying decisions let’s look deeper into the influence color has on our human emotions.

Your company’s label is arguably the most important marketing tool used to encourage consumers to purchase your product over the competition.  The colors you choose to represent your product and incorporate within your label will help to make or break your sales.

Colors used on their own evoke different emotions than when used together.  It is important to have a solid understanding of this concept when designing any label.  Consider how you want consumers to feel before, during and after they purchase and use your product.  Analyze what colors or combination of colors work to evoke these emotions and incorporate them within your label design as well as promotional marketing materials.

Colors and Emotions That They Evoke

Black: Black is a color that can be interpreted to mean several things.  It is a different than many colors in that it evokes two very different meanings.   Black is a color that people associate with virility, firmness, strength and permanency.  It can also trigger emotions such as despair, hopelessness and sorrow.  Be careful when using black in labeling noting that it can evoke different feelings for consumers.  Black is often used to highlight text making it pop and stand out from the design surrounding it.

Blue:  Creativity, pleasure and well being come from the color blue.  Consumers relate blue to ideals such as freedom and happiness.  The color is great for label designs looking to create a feeling of free will.  Consumers will subconsciously choose your product over the competition because they feel free in making the decision.

Green: If you are looking to bring a sense of peace, happiness and relaxation to consumers then green is your color of choice.  The color green should be used when looking to calm and reassure clients.  This color will make them unequivocally purchase your product; consumers will not question the integrity of your product when you use green as a main color within your label.

White:  White is used to create a feeling of lightness.  It is a color that offers security, tranquility and relaxation.  White is used to accomplish a feeling of complacency as well.  Marketers should use white in label design to make consumers feel good about choosing their product.  White makes us feel clean, new and renewed.

Brown:  Brown is great for stability.  If you want to have a label that gives off a feeling of being natural, down to earth and organic brown is a great color to chose.  Using the color brown in product labeling gives the sense of trustworthiness.

Orange: If you are looking to make consumers hungry use the color orange when designing your product label.  Orange offers a sense of clarity, strength and vigor.

Purple: Purple is a color that shows prestige.  When used in a label it evokes sensitivity and security.  The color purple sends signals of compassion.  Purple used in labeling makes your product something that is needed and motivates consumers to purchase.

Red:  Label designs using red will literally cause consumers heart rates to pick up.  It is a color that offers a sense of warmth, love and sexuality.  It entices consumers; although the color red can give off a sense of mystery and danger it intrigues customers into making a purchase; perhaps as more of an impulse than a regular purchase.

Color is a powerful element when used in design and labeling.  Make sure that your product label emits the emotions you are looking to provoke an immediate purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.