Tag: Product Label Design - page 5

Are you looking for ways to make your product stand out above the competition?  When shelves are lined with millions of products all claiming that they are better than the product sitting next to it what is it that helps you decide which one to choose?  A products label helps market your product at the exact moment, the point of sale, sell your product.

Labeling is one tool that manufacturers use to help bring awareness to products within your brand.  The label offers basic information such as the company name, business or product logo, information that is required by law and other important materials that are deemed important.  A truly effective label will catch consumer’s attention by standing out amongst its competition.  We have listed a number of tips below to help manufacturers design a custom product label that is truly successful.

Color is crucial when designing a product label.  The colors that are chosen for your label should reflect on your company goals while standing out without being too loud or distracting.  You may be thinking, “Whoa!” that’s a lot to ask out of the colors in your label.  Think about it though if the brand and company image is one of environmentally friendliness it’s natural to consider colors such as greens, browns and yellows.  If your brand commands authority consider choosing blues and red.

When choosing a font for your labels avoid the overused fonts such as Times New Roman or Papyrus.  Go for a font that is creative and reflects the unique characteristics that your product offers.  The font choice should reflect the personality of the brand while accentuating the product that is being sold.

One more think about font choice; be sure the font that you choose is easy to read.  If your label can’t be read at first glance most consumers won’t offer it a second chance.  Make sure that when choosing font you pick one or two compatible fonts that are easy on the eyes!

Using images is another way that label designers can make a products label stand out.  Graphic images are used to be eye catching and to draw attention away from the competition.  The images that are chosen should complement the text while avoiding distraction.  The image used should also make sense with your brand and product.

The type of material that is used in creating a label for your product needs to work with the overall design of the label.  There are a number of materials and types of labels to choose from including: cut & stack, pressure sensitive, roll-fed, shrink sleeves and flexible packaging.  Before moving too far into the design processes consider the best label material for your product.

With every decision in your business there are a million and one directions that you can turn.  A number of components working together can make any product successful and the opposite is true.  Make sure the components used to create your products label work together to ensure product success!

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

One of the most commanding tools in marketing is the one that provides you an opportunity to increase sales, the product label.  If the label is unsuccessful then manufacturers have wasted a valuable marketing opportunity.  With the number of products lining the shelves throughout the marketplace there are only seconds for a product to catch the attention of consumers.

Creating a label that can give buyers all the information that they need within seconds is as important as catching their attention visually.  Labels must have both visual appeal and information for both types of consumers.  Graphic artists and label designers have their work cut out for them to effectively create a label that catches consumer’s attention while communicating valuable information about your product.

Product Labeling Done Right

Color:   Attention is grabbed quicker from color than from any words ever could.  In order to create and maintain product consistency choose a few colors to represent your brand and use them for labeling your product lines.  The same collection of colors should be used throughout labeling, marketing, promotional materials, catalogs and websites.  Without even one word being spoken consumers will know what brand is behind the product.

Food products need to take into consideration the flavor of the product.  Colors create imagery in consumers’ minds.  The color purple, for instance, reminds people of grapes and grape flavoring.   Red coloring is used when representing strawberries, apples and/or watermelon.

Imaging:  Just like color, images are used to portray certain messages faster than any text ever could.  Graphic images are appealing to consumer senses and is far more attention grabbing then the written word.  Designers creating custom labels should have a deep understanding between the balance of color, imagery and text.  Too much of any one good thing can lead to a great deal of disorder.

Font: The food and drug administration mandates certain product information be on product labeling. It is important that this information is written in a font that is easy to read.  Another typeface may be used on the product label.  It is best to stick with two font types on the label unless your logo uses unique font type.

For the best representation of your product use a typeface on the products label that represents your brand.  After you have chosen the typeface the next determination that needs to be made is the size of the font.  Consider the overall size of the label as well.  If you find that the text is not legible try to lessen the number of words or the size of the font.

Make sure that your label includes much needed information such as the company and/or product name, contact information, and information that is mandate by the FDA.  By taking this into consideration when designing your company’s label you should be well on your way to selling your product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Are you getting ready to create a new package for your company’s product?  You may be questioning just how important the roll of packaging and labeling is in selling the product itself.   The truth is that label design and product packagings are vital elements in marketing and thus should carry some major weight in the process on a whole. The visual nature of your product plays a major role in the success or failure of your company’s product.

Purpose

The main function of a products labeling and packaging is to guard your product against damage.  Products need to be protected from damage during shipping from the manufacturer to the reseller’s location as well as while it is on display for sale.  All products have some form of packaging.  Chips may come in a package such as a bag for resale but for shipping will be packaged in a box for transit that will never be seen by the public.

Appeal

A product that is packaged and labeled attracts consumers while surrounded by the competition.  Manufacturing companies spend a lot of time and money researching how different colors, designs, and materials function together to appeal to the target market.  Some types of products, like pharmaceuticals, beverages and chemicals consider shrink sleeves to be the most valuable material for label because it is tamper resistant.  The shrink sleeve labeling makes it appear safer and more reliable to consumers.

Marketing

The manner in which your product is packaged and labeled is vital for giving consumers valuable information about your product, company and brand.  The label offers a distinct visual, graphic appeal as well as information on ingredients and product use.

Distinguish   

Your products label and package designs differentiate products from one another. The label makes your brand and product recognizable.  Companies find that by using the same color scheme throughout their product lines makes them more recognizable when surrounded by the competition.  If a shopper can easily spot a product from your brand line they will chose what is familiar.

The label needs to offer enough information to satisfy consumers need while being visually stimulating.  The type of label material is important in consumer’s perceptions as mentioned earlier.  Perception is everything.  Products and brands based on the theory of preserving the environment work with product labels that foster that same concept.  Companies looking to ensure the safety of their product should opt for the tamper resistance of shrink sleeves or flexible packaging.

Consumer buying decisions are often made quite impulsively.  With this in mind it is essential that the label and packaging designers create an impact on the immediate buying decisions of customers.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

There are so many advantages that manufacturers have when looking at shrink sleeves for labeling.  Shrink sleeves are great for marketing purposes because they offer a three hundred and sixty degree surface for self promotion.  They are also popular due to the visual appeal they offer when shelved next to competing products.  Recent technology has not only updated the quality of film used in shrink sleeves but has also helped simplified manufacturing.

Main Advantages With Shrink Sleeve Labeling

Brand Distinctiveness

There are several characteristics of shrink sleeve labeling that make it superior over other labeling options.  One such difference is that it offers a cost effective method to decorate even the most complicated containers.  Along with offering these unique opportunities at differentiating your brand shrink sleeves eliminate the need for colored or thick walled containers which leads to extra cost savings for manufacturers. Cost savings along with an increase in promotional space makes labeling products with shrink sleeves a no brainer.

Full body labeling gives graphic designers, three hundred and sixty degrees to cover with eye catching designs and product information.  Conventional labeling methods make it more difficult to include all the needed information that food and pharmaceutical companies are required to include.  The extra space that shrink sleeves give manufacturers the ability to maintain regulatory standards while graphic designers have space to reach customers with unique graphics, logos and more.

Tamper Resistance

Consumers purchase based on emotions.  This is another main advantage that shrink sleeve labeling has over more traditional methods of labeling such as cut and stack labels.  Shrink sleeves allow consumers peace of mind with labels that are tamper proof.  Unlike other products, packagings that uses shrink sleeve labeling have a three hundred and sixty degree wrap that secures the product.  This is especially important for beverages, chemicals and pharmaceuticals.   Safety is super important to consumers when making a purchase and shrink sleeves allow them to feel that.

Speaking of consumer emotions it is important that a label is designed with their target market in mind.  Shrink sleeves are ideal for consumers looking for product safety.  They are also great for consumers looking for the maximum amount of product information as well.  Shrink sleeves offer space for company and product information that appeal has an effect on consumers looking for reassurance of the company’s reputation. For consumers that purchase based on visual appeal shrink sleeves have them covered as well.

Designers custom design shrink sleeves to offer visual appeal and so much more all while letting the label do what it does naturally which is to protect the product from being tampered with.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Marketers face the challenge of creating a product that will compete in an already saturated market of consumer goods.  Products must differentiate themselves from the competition in order to thrive. One opportunity that is not wasted on marketing experts is the ability to transform a products label into something much more than an information gathering tool.  Appealing labels that entice consumers, drawing them from the nearby competition are changing the market place.  Below are some tips from label industry leaders to use whether you are launching a new product into the market place or planning on reinventing a classic.

If your products label is ineffective and doesn’t appeal to your target market then you have wasted one of the last marketing opportunities your product has.  Point of sale marketing is intended to draw attraction to your product using graphics in a different promotional manner.  Using a interactive, themed or other types of display option along with a well designed graphic label is a smart marketing method for new products and/or product reinvention.

In order to create a label that stands above the competition designers work to allow the colors within the label communicate their message to consumers.  Color communicates faster than both the written and spoken word.  The colors within your label should be consistent with your brand. In food product labeling it is important to use color to match the flavor of items as well.  Blue and green labeling on strawberry flavored beverages just isn’t as effective as using red and green.

Images on product labels work similarly to colors in that consumers are quickly influenced by the images message.  Images and colors work together to create a message within consumers faster than text ever can.  Color and graphic design allow for much more effective visualization.  The difficult part for custom product label designers is to balance this with text.

Text is an important part of labeling as well.  In food product labeling certain regulations mandate the information that must be included.  Choose a combination of fonts that speak for the image you are looking to create.  Fonts can say a lot about a product.  Look to use a combination that speaks to what works for your product.  The choice of fonts used for labeling can send their own vibe from classic to artsy; be sure you chose a combination of fonts that creates a clear message for your product.

Colors and images cannot communicate everything; words are essential. Make sure you select a typeface that contributes aesthetically to your brand.  Don’t overwhelm the audience by using too many fonts or a font that is difficult to read or in a type point that is too small for the average consumer.  Nothing turns a purchaser off of your product faster than confusion which is exactly what too many fonts in hard to read sizes does.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The launch of a new product is an exciting time for a company.  Introducing a product to the world can be made a little bit easier by designing an appealing label that really grabs the attention of consumers.  The label design that is created for your product will represent it to consumers around the world.  The old adage “you never get a second chance to make a first impression” is never truer than in labeling and product marketing.  The label must be notable from the shelf while providing something that moves the customer to make a purchase.

Guidelines in Creating a Label That Brings In Sales

Color: Color is used everywhere in the world to influence people.  Certain colors can influence how we feel.  Using colors in labeling has significance because of the effects they have on people’s emotions; purchasing consumer goods and services is an emotional process.  The use of the right colors together increases the emotional appeal of your product.  The colors in your label should allow your product to stand out when shelved next to competing products.

Font: Another major consideration in label design is the font that is used.  The use of font to reflect the personality of your product is important to increase appeal.  Avoid using fonts that are generic such as Times New Roman and Arial.  Along with using a font that adds appeal to your label it is important that the information contained within the label is readable.  Text needs to be easy to read whether consumers are near or far.  There are only seconds to catch the buyer’s attention, be sure the label is using a font that can be read upon first glance.

Name: This is pretty much a no brainer but here it goes anyhow; the label that you design must include the product, company and/or brand name.  Top brands will use this to their advantage as buyers remain consistent and loyal when they have found one that remains consistent.

Size:  The size of the label will depend a lot on the size of the packaging or container.  Do you want to use one label or multiple labels for one product? There are differences in designing a label that wraps around a product verse a product label that will be separately placed on the front and back of the product.  The front label may be used for designing and branding whereas the back label can be used for informative elements.

Barcode: A product barcode is used to convey a great deal of product information with the use of electronic scanning devices.  A Universal Product Code, otherwise known as a UPC is used to keep track of product inventory as well as to increase the safety of products.  This one manufacturer number offers a great deal of information to manufacturers.

Contact: A product label is not only good for grabbing the attention of consumers; it also gives consumers company contact information.  This info is used to foster communication between buyers and manufacturer’s, promotes the company and creates trust for the brand.  The contact information most helpful to consumers is the company’s telephone number, physical address, website and social media outlets.

Use the factors above to help create a label that is not only eye catching but leads to an increase in sales for your company and brands.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

How many times have you heard the old adage, “Don’t judge a book by its cover”? Yet, time and time again isn’t it true that you find yourself doing just that. It isn’t just the cover of a book we judge; its people, places, and products. If the outside isn’t what we visually expect we usually don’t take the time to explore any further. As consumers it is natural to only explore the familiar. This is why it is crucial when designing a label for your product that it is designed in a manner that commands attention and seeks to build a visual connection with consumers.

There are a number of labeling options available to product manufacturers from shrink sleeves to flexible packaging; the material used in labeling is important in delivering the products message. The label must match your brand on all levels to retain the company’s integrity. For instance, a company that specializes in environmental awareness and promotes recyclability will want to ensure that the labeling material that is chosen represents this objective as well.

The label needs to be designed in a manner that draws attention. Bold fonts, vibrant colors, familiar images and other emotion evoking techniques should be employed to maximize the visual nature of your label. Remember that when a product is on a stores shelf it is surrounded by the competition. It is crucial that for your product to be selected that is appeals to the emotions of the buyer. The shape and size of the labels itself must be in line with the packaging of the product. Consider if you desire the focus to be on the product itself or if you wish to give a smaller package a larger shelf appearance. The label size used has a lot to do with how the company wishes to market the product.

Don’t under estimate the usage of fonts in creating a brand image. The use of a variety of typography is a tool many marketers use to engage consumers visual senses. It is amazing the volume different fonts speak when setting the tone of your product. When you are considering font styles ask yourself what the font represents and match this with the target you wish to market your product to. The numbers of fonts available are endless. Whether you are going for genuine, creative, original, old school, fun, vibrant, spacey or more there is a font that will represent the image you are seeking for your product. Remember combinations of fonts, as long as they are clear and easy to read, are a great way to help set the product apart from its competition.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Less is often more when it comes to food product labeling.  Companies should not allow clutter to overtake the label however should include the minimum legal requirements that have been established by local and federal law.  A label that is muddled will not help to sell your product.  Design a label that is appealing to the eye that includes the legal requirements while being a valuable marketing tool for the product, company and brand as a whole.

A products label is the first point of contact between the producer and the consumer.  The label will distinguish your product from others available on the market.  In order to make a buying decision consumers take into account the information included on the label while taking into account past experiences with the brand/company.

When designing a product label the goal of manufacturers should be to design the best label that they can afford in relation to the value of the product being sold.  Spending a dollar on a label for a product that sells for two dollars just doesn’t make sense.  Designing an affordable label that provides valuable product information, advertises the product, distinguishes the product from competitors and includes all of the legal requirements should be the top priority of product manufacturers.

The legal requirement for food product labels in the United States are as follows:

• The products full name
• The name and address of the product manufacturer
• The date the product was manufactured as well as the best before date and sell by date
• List of ingredients in order descending weight
• Net weight of the product within the package

Other information that is often included but is optional includes the brand logo, instructions on proper preparation, storage instructions, recipes and a product bar code.  The brand logo is one of the most important, as far as marketing, contained within the list.  Establishing your product as part of a brand is a crucial aspect in the marketing mix.  Consumers will quickly identify your product and be able to identify them quickly when making a repeat purchase.

Food products should always be labeled.  The type of label is going to vary depending on the product type, the container, preference and the ability of labeling materials.  A common, inexpensive label is paper using glue to hold it in place.  Labels that are self-adhesive are a bit more expensive nevertheless more convenient.  Choose a reasonably priced, well designed label that compliments the product and enhances the marketing mix.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Labeling within the food supply chain is impetrative and should never be ignored. The initial point of contact between a consumer and producer is its label. A custom label helps to distinguish one product from another. In addition it helps consumers make a purchasing choice between similar products. As a valuable marketing instrument, the label should be impressive and appealing to the consumer’s senses. When looking to sell any product a label that is disorderly, defiled or puzzling it will not succeed at alluring customers into making a purchase.

In order to thrive, product manufacturers should search for a custom label designer that offers the highest quality material that they can afford in relation to the overall value of the product.

The Function of Custom Food Labels

A products label gives consumers in order for them to gain valuable information about the product including: ingredients, uses, directions, products name and more.

A custom label act as a valuable marketing tool. It is a way to directly advertise your company, brand and product. Labels allow products to stand out when surrounded by other items that are similar to yours.

Labels create a distinction between similar products to establish your brand from others.

Labels are legally required. FDA – regulated foods are required to display a products identity, net contents, nutrition facts, manufacturing date, sell by date, ingredients, new weight and company information.

Instructions for food preparation as well as opening and storing the product.

Food labels often include examples of recipes that use the product.

In order to identify food products from one another the label needs to also include a bar code. This allows the product a unique code that offers a variety of specific information that is important in all aspects of the product development.

Custom labels need to include an array of information to be truly successful. The brand name or logo is important as it establishes your brand within the market. A brand should be defined in order for consumers to spot other products that are produced by the company. With consistency in labeling, loyalty to a brand is simplified. Consumers do not put a great deal of thought into the items that the purchase when it comes to food products. A lot of time a purchase is made simply based on familiarity to the brand itself. Establishing a consistent look within your product labels takes the guess work out of the purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

A new product is only as good as its marketing.  Without proper advertising and promotion no one will know what your product is, how it benefits them or exactly where it can be found for purchase.  A major component of product marketing is labeling.  The product should be labeled in a manner that not only exposes it to the public but also promotes each and every important aspect and quality the product possesses.

Labeling options are plentiful.  Product labels range from roll fed labels to pressure sensitive. Shrink sleeves are however without a doubt the best type of label to use when introducing a new product to the market.

The Advantages Of Shrink Sleeves Are Abundant

• Branding: Companies are often known because of the brands they represent.  A large percentage of consumers purchase products or services only because the brand interests them.  When a brand is finally established a custom product label can be designed.  Using shrink sleeve labels allows the entire container to be wrapped in a custom, colorful image filled label that promotes a variety of aspects of the product from top to bottom on the new product.
• Resilient and Adaptable: Traditional labeling is often limited in several aspects.  When it comes to oddly shaped product containers a traditional label is not the best option.  Shrink sleeve labels are created in a manner that allows the entire label to fit over the odd shaped package.  Shrink sleeve labels can be created in a wide variety of colors with a solid amount of valuable consumer information.  Shrink sleeves are most often printed on transparent film.  Shrink sleeves also reduce the chance of damage that is occurred during shipping.
• Environmental Sustainability: Older product labels are not created from plastic that is difficult to recycle.  Newer materials, including shrink sleeves, use a combination of materials that are biodegradable.  Shrink sleeves are created from a mixture of materials such as polyactic acid, which is based from corn.  Label manufacturers can design shrink sleeves from lightweight materials that eliminate a need for extra protection that is required on traditional plastic labels.  This reduces fuel costs, removes heavy overwrapping on cartons and allows for larger shipments.

Shrink sleeve labeling allows companies to advertise their products with an easiness not often found in labeling.  Shrink sleeves create low cost label design and production.  They also create an energy efficient way to advertise and market new products that are being marketed.  Saving money on custom label production allows companies to enhance their brands and further develop their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.