Tag: Labeling

Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different.  The most productive way to help face of a brand is with a unique, custom label design.  With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers.  This is done by creating a custom product label that is not only eye appealing but also offers detailed information to customers that allow them to see how your product is beneficial over the competition.  Accomplishing this feat is no small task for marketers in all industries.

Identifying With Your Brand

New products introduced with an established brand reputation are at a far greater advantage then those being presented from a brand just hitting the market.  Brands that are established already have certain benefits such as logo recognition to help pave the road for them.  Established brands come with inherited reputation; consumers recognize exactly what they are getting from past experiences with your company.  When creating a product label for a new product within an established brand consistency plays a key role in marketing.

If you are launching a product from scratch without a known brand backing where should you start to allow your product to stand out on the shelf when surrounded by popular favorites?  First begin my emphasizing the values and mission of your company and products.  Communicate this using text and visual aides to represent important ideals that the company stands for.  When creating a label concentrate on your target market and use text and images that will penetrate with them.

Product Label Materials Matter

Creating a custom product label is like building with blocks.  As you place another block on the stack you must still remain aware of the blocks in which you are building on top of.  With labeling once you have nailed down the identity of your brand and product you must choose what method will best display this message.

The physical appearance of the product label and the material that is used to create it has a large impact on how consumers perceive the product and brand as a whole.  For new brands consumer perception is still being developed and the material chosen to label your product is crucial in making or breaking your product.

If your product niche is organic, environmentally friendly your labeling material must represent those company values.  Although many materials in labeling are environmentally friendly not all are seen as that when viewed by consumers.  Plastic for instance is still viewed as a land fill space waster.  Be conscious of these stigmas even if they are no longer valid.

Also be aware of how well the product labeling material will hold up against the product packaging and distribution process.  Liquid products or pharmaceuticals usually draw better consumer reaction when using a custom shrink sleeve label as the application of shrink sleeves offers a tamper resistance that can’t be duplicated with cut & stack or roll fed labels.  For products that have a complicated distribution system consider flexible packaging.  Not only does it offer tamper proof package designs, many are resalable and the package and label act as one.  The durability of flexible pouches is unsurpassed.

Anchor Flexible Packaging & Label Specialists work with clients to design and produce custom product labels for a variety of industries specializing in shrink sleeve labels and flexible packaging options.  To find out more about Anchor’s line of custom labels check us out online at http://www.anchorprinting.com.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Product packaging and custom labeling is an important aspect in marketing a company’s product. This is especially true when it comes to products in the food industry. When it comes to selling a food product it is important to realize that both the products packaging and labeling created for protection, freshness, marketing and compliance with government regulations. Within the food and beverage industry dry products can be filled with in flexible pouches or cartons and liquids in flexible packaging or solid plastic containers.

Food and beverage packaging manufactures need to ensure their clients have defined what they are looking for before they start working. Manufactures should have concrete answers to the following questions before they begin creating a package or label to fit the product.

1) It is important to know the quantity that is going to be sole before designing a package or label for any food product. Custom labeling should be created to decipher between a varieties of product sizes within a brand.

2) What type of packaging materials have been considered when thinking about a package that fits the products needs and the manufacturers wants? Common packaging materials include plastic, aluminum and cardboard. Different materials offer various advantages to the products they enclose. Plastic packaging is perfect for frozen, perishable, snack and bakery goods. Aluminum is a great material for packaging liquids like juice, soft drinks, beer and canned goods that are perishable. Cardboard packaging is a great material for packaging frozen, fresh, perishable and dry food products.

3) Once it has been decided what material will be used for packaging there are questions that need to be answered about shipping and displays. It is important to create a package and product label that represent the product that is being sold before the production of either the package or label for the product is designed and manufactured.

4) After the above has been discussed and decided upon production of the products package and label can begin.

It is important that manufactures have a clear understanding of the product and brand before a custom label and package is created to market and distribute a product. This is the same whether a brand is introducing a new product or a new brand is being introduced to the market. A custom label and package are a huge part of the marketing. It is crucial that attention is given to every detail of a creating a new product from product development, package creation and custom label design in order to have a successfully marketed product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Typical parts of marketing and manufacturing include product production, packaging, and labeling design.  Each plays an important role in ensuring that the product is a success and guarantees success.  It is important in both marketing and manufacturing to be as efficient as possible that companies learn about how the process can be done efficiently in order to produce the best results.

In product packaging and custom label design there are clear principles to follow to ensure success.  There are some key elements that will demonstrate how this can be done effectively.  Answer the questions below to determine techniques to market products more efficiently.

How does the package influence the behaviors of the customer?

When it comes to package and label designs it is important that the consumer’s behavior is influenced in a manner that make them want to make a purchase.  So much attention is placed on making the package more appealing visually when it fact it is more important to make the package have qualities that are appealing to the consumer.  Flexible packaging that allows a product to be resealed for instance is a great way to appeal to consumers.  When a product does not require re-packaging after use it is far more appealing than those that do.  This is a major benefit to using flexible packaging when marketing products that are meant for more than one use.

Does the product and package labeling have a recall appeal?

Any product being marketed should have a recall appeal to consumers.  The product will be competing with others that are in direct competition with them. Therefore a need exists to consider the competition when packaging and labeling a new product.  Consider brand appeal when creating a new product label and package.  All of the products within the brand should have similar characteristics in the product label and package.

If the company brand is known for a certain unique logo then it is important the same logo is used on the custom product label and packaging of any product that is newly introduced to the market.  Where brand loyalty is strong the new product is certain to be recognized and purchased by those with a favorable impression of the company and product brand.

What sets the product apart from the competition in a side by side comparison?

Products will always be compared with those that are similar.  It should be expected that similar products will be placed on a shelf side by side.  In order to gain an advantage it is important that the custom product label and deign that is chosen shows off the edge your product has over the competition.  The label that is placed on the product can also offer specific advantages.  For instance, shrink sleeves when used prevent product tampering, flexible packaging offers the ability to be resealed and so on and so forth.

In order to be confident that the product packaging and custom product label are designed to maximize the benefits of the product follow the rules above throughout the design and production process.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Companies produce new products on to the market daily.  When a business manufactures a new product it must then package and label them.  It is important that marketers carefully examine the competition in all aspects including in designing the new label and package in order to ensure the product stands out.  First impressions make lasting impressions.  It is important new products hit the market with a bang.

Product Marketing:  In order to increase your brands awareness, bring interest to new products and really sustain your business it is crucial that your product marketing is effective.  In order to have a marketing plan that works to increase business it is important to consider that you have consider the four basics in marketing: product, price, place and promotion.  This product marketing mix is one of the most important components to building a successful business.

Company Recognition: Children are the center of attraction when it comes to product packaging.  Packaging that focuses attention on children in a great way to increase the indirect marketing your product receives.   In order to attract children packages should focus attention on them.  Product packages and labels become more recognizable to children when they contain fun games, bright colors, stickers or entertaining logos.  Each of these techniques is used to create a favorable recognition to your product from the younger audience.  Indirect marketing from children is an amazing marketing technique that gets a company’s product into family homes and eventually ends up making it a family staple.

Quality Labeling: The quality of a product label is as important as the superiority of the actual product itself.  Custom labels are thought to be quite expensive however this couldn’t be any further from the truth.  Custom product labels that is strong and durable in order to keep them in place.  If the label comes off in distribution it is useless in marketing the product.  The label doesn’t just describe the product it gives important details necessary for consumers to make an informed buying decision.

Important Business Factor:  The product label contains information that is necessary for the sale of a product.  This is especially true when it comes to labeling food products.  The label will contain information such as the expiration date, manufacturer’s contact information, ingredients, where the product was manufactured and more.  If a product is not labeled properly consumers will pass on the product for one that is labeled correctly.  Custom product labeling and product packaging causes an impact on how consumers think about their purchase.  The goal as a marketer is to ensure that impact is a positive one that draws them to make a purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

One of the most important aspects of product marketing is being able to recognize the product.  Differentiating your product from similar products that surround it on the shelf is the only way to make a brand specific buyer buy something unfamiliar.  Impulse purchases are key in getting consumers to switch from brands and products they have been loyal to.  In order to do this manufactures and marketers must work in conjunction with one another to create an eye-catching label design that offers buyers the best first impression possible.

Once an impulse purchase has been made and the product has made an impact on the consumer it is time to ensure your brand is recognizable.  In order to be recognized your products package and label needs to be designed in way that is identifiable.  Some marketers use specific colors to achieve this while others handle this with by including the same graphics in every product offered by within the brand as a whole.

An example of this is something as simple as the use of an animated object.  Say that your initial product label design consists of a large yellow sunshine. In order to create brand awareness the next product introduced to the market should include a large yellow sunshine.  When consumers see a large yellow sunshine anywhere they will automatically connect the image to your brand and product lines.  This is one way in which marketers help a brand advertise itself.  Once brand loyalty is in place consumers are rarely swayed.  As mentioned above it takes an exceptional label design or attractive offer to sway consumers away from something that is familiar.

Choosing a cost effective option in labeling is important as well.  Don’t necessarily assume the cheapest labeling option will be the most cost effective.  A cheap label may not withstand shipping let alone the constant handling done by consumers as they examine the ingredients and such of a new product.  A label must be durable and stay presentable to be considered cost effective.  Not only is the label in charge of describing the product it must also give details on what is contained in the product and the value the product delivers.

The value of the label should never be underestimated.  The label needs to hold the information of worth to consumers.  If the expiration date of the product easily rubs off the label consumers will be skeptical in making the purchase as the labeling is not done properly.  If a products package or label is torn or man handled in any manner before it gets on the shelf or while it is on the shelf consumers are less likely to choose that product.  It will be perceived that the product is not fresh or is not of substantial quality.  The consumer’s perception is all that matters at the end of the day.  The perceived value of your product is what decides on whether your product is purchased or left on the shelf.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

A products package and label must not only be alluring to consumers it must also be cost-effective, visually appealing and practical for shipping.  How do manufacturers accomplish all of this for their products?  Flexible packaging is one of the newest packaging and labeling technologies within the industry.

Most products on the market require a package.  Packaging does not only include the products container but also the container to ship the product.  The products container must also include a label.  A label is important for customers as it is not only what makes your brand recognizable it also contains information consumers need to make a buying decision.  With flexible packaging you get the best of both worlds: a package and label all in one.  A convenient container that is durable while also being a powerful selling tool.

There are many product package types saturating the market: bottles, cans, boxes, and other types of containers.  Each type of product package has certain appealing characteristics just as every type of product label has its own advantages.  Flexible packaging offers something no other combination of package and label can.

Flexible Packaging Offers The Opportunity To:

Protect Your Product

• Flexible packaging is a cost effective way to package your product.  It is created from a variety of Polypropylene materials which are virtually impossible to damage.
• Transit worries are no longer an issue when manufactures use flexible packaging.    
• Damage and product tampering are concerns with many other types of packaging however this is not so much of a concern with flexible packaging.

Promoting Your Product 

• If you are looking for a package and label combination to compliment your advertising and marketing initiatives look no further than flexible pouches.
• One container that stores your product while communicating the products logo, core benefits, testimonials, company information and more. 
• Flexible packages are also perfect for display on store shelves.  Not only can they stand up on the shelf they can hang on standalone displays or in giant product boxes.

Differentiate Your Product

• If you are looking for a container that is simple to use and eases the process involved with dispensing your product look no further than flexible packaging.
• Product preservation is superior in flexible pouches.  Food products and cleaning products store longer because they are sealed in an air tight package.
• Environmentally the materials used to create flexible pouches are highly recyclable. 

The flexible packaging industry is growing in popularity.  With that change comes a ton of new innovations only making this a sure fire way to package, label, ship and display all of your products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Advancements in technology change the way we produce, package and label products.   One such advancement, flexible pouches, are impacting changes in a variety of industries including food & beverages, cleaning products, laundry soap, paint and more.  Pouch packaging, otherwise known as flexible packaging and help to maintain your brand integrity within the market.

Flexible packaging consists of a package and label combined into one convenient pouch.  Companies are looking for a way to produce and package products in a cost effective manner that maintains product safety, reliability all while distributing them without any leakage or mess.

Flexible pouches are currently most common in the food and beverage industries although are quickly becoming popular in home goods and cleaners.  This type of packaging is helpful when offering liquid products as it safe and allows for error free delivery to locations near and far.  The food and beverage industry relies heavily on flexible packaging as it helps to protect brand integrity because if offers a high quality, safe and convenient solution to packaging.

Flexible pouches are made from top quality, environmentally friendly materials.  They are created in a clean, secure environment without the need for human hands.  This makes the chances of contamination and errors less which helps to reduce costs and improve quality.  Manufacturers in flexible pouches use the latest advancements in automated manufacturing systems which allow them to produce reliable pouches of top quality without increased chances of cross contamination, leakage or waste.

The flexible packaging industry in itself is constantly improving as well.  Recent changes include the addition of a spout.  This packaging is working to revolutionize packaging across a variety of industries.  Flexible spout packaging has become popular in the automobile supply industry for the delivery of liquids such as car oil.  Instead of having to deal with using and cleaning out a funnel each time your cars oil needs to be replaced, pouch packaging creates a unique all in one package.

The flexible packaging industry allows companies to design a pouch to compliment their brand and marketing approach.  Each design is specific to the product.  A lot of the same guidelines label designers follow with shrink sleeve labeling can be applied to flexible packages.  The package design allows for three hundred and sixty degrees of space to be used to market your product.  An added benefit to shrink sleeve and flexible packaging is that they provide a solution to product tampering.  With both the product is concealed completely.

Companies can choose from a variety of styles of flexible pouches: three side pouch, four side pouches, side double pouch, bottom folding pouch and more.  Choose flexible packaging when looking for a cost effective manner to package and label your product that is also safe, convenient and easy to distribute.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

In our last installment we talked about how there are six common rules of package and label design that will help ensure your product stands out over the competition.  We discussed how a clear and simple, honest and authentic label design works to draw consumers in.  Below we will discuss the last three common rules in package and label design that work together to create the masterpiece which will represent your brand and product.  A strong package and label design helps to ensure your product is chosen before one of the forty thousand competitors.

Shelf Impact

When creating a new package or label design a common problem exists in how the product will look on the shelf next to its competition.  In order to create something that has any shelf impact value you need to evaluate the packages and labels of the products next to yours on the shelf.  One thing that we need to be reminded of when designing a label is that never will your product be viewed alone or in great deal when seen by shoppers.

Your products label is arranged on a shelf in rows and columns along side of your competitors.  Until your products label design catches a consumer’s attention they are unlikely to take a closer look.

Go to the market today and stand in front of any shelf.  What do you see?  Which labels catch your attention?  What qualities do they possess that gives them the shelf impact you are looking for?  Is it a certain color, a special pattern or an image that catches your attention?  How can you emulate that within your own package and label design?

Extendibility

Consider the future of your brand; will the product package and label design that is created allow for an easy introduction of a new line extension?  Designs should always be created with your company’s future in mind.  Create something that offers a visually systematic design that allows for easy changes to both the visual and contextual content within your label.  This will allow for an easy transition as your brand and product lines expand.

Practicality

Practicality in product packaging and label design deals with the actual shape, size and function of the container.  A perfect example of this is with ketchup.  Certain brands of ketchup were sold in glass bottles.  It would take forever for the ketchup to come out.  Once this was realized the company’s redesigned the package into a squeeze bottle.  This in turn increased the products usability.  Consider this when designing a container for your food product.

Using the six rules outlined in our recent articles you can create a product package and label design that maximizes results.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

There are six common rules of package and label design that will help ensure your product stands out over the competition.  The products package and label design needs to market the product on its own as you will not be sitting on the shelf selling it directly.  In this article we will discuss common rules in package and label design that work together to create the masterpiece which will represent your brand and product.  A strong package and label design will help to ensure that your product is chosen before one of the forty thousand competitors.

Clarity and Simplicity

The label on your product should clearly and simply state the answer to these two questions: what is this product used for and what is the brand behind it?  If your product label does not clearly present the answer to these two questions you have a problem.  In less than four seconds the average consumer has decided to purchase or pass on your product.  Your package design should be appropriate for the product category and your label should be clear, simple and stand out.

Honesty

Your label needs to be an honest representation of your product.  Strive to depict your product in a way that is believable and allows the customers to visualize what they are purchasing.  Don’t mislead consumers by depicting your product in a light that is ten times better than it actually is.  Ultimately this will lead to consumer disappointment, which in turn leads to poor sales and a negative brand image.

Authenticity

Great brands all have three things on common: they are original, have their own character and are memorable.  With hundreds of competing products the only way to set your product apart is to be authentic.  Creating authenticity using a product label is not something that advice can really be given on.  It comes from creating something that is visually strong and unique to your product and brand. If for instance, most competitors are using a vertical label with cartoon characters go for a horizontal label using photos or illustrations.  Be unique and different while staying true to your brand image.

In the next installment on the six most common rules of package and label design we will look more in depth into labeling elements that your products shelf impact, extensibility and practicality.  Creating a label that makes the most out of each of these six rules will help to ensure its success.

Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.