Tag: http://www.cpsmi.com/searchengineplacement.php

Most people searching the Internet these days have no idea when they place a keyword or phrase in the search box how Google, or any other search engine, choose what sites to show as results.  It may seem like a mystery however, there is a lot that goes into determining what ranking a website is.  When looking to get your company’s website on the front page of any major search engine it is wise to have an understanding of what it takes to get it there.

The world of search engine placement is complex.  Optimizing your website for the best search engine placement takes an understanding of exactly what search engines are looking for in websites on the front page.  If you hire a professional search engine optimization team of experts that promises instant results turn the other way.  Top search engine rankings come from a well designed website, a backend with supportive Meta tag, link building and time.

Here are some key elements to help companies in the quest for optimal website search engine placement.

• The first aspect I will begin with is the website itself.  A company must focus on building an easy to use, informative website.  Text within the website must contain accurate information containing keywords specific to the websites topic.

The next element of the website that must be in sync is not even a visible element.  The Meta tags used to describe your site must be accurate and contain key terms that you are looking to be ranked for.  It is important to include cities, states and different ways to paraphrase your topic coded into the back end of the site.  This makes the site relevant to the search engines and in term helps to index your site.

• As mentioned above key anchor text linking back to your website is important.  The words used to promote your site should be terms that will continually be linked back to your site.  Your site should contain the chosen keywords as will the links outside of the site used to drive traffic to your site.

• The more “popular” your site is the better it will do in search engines as well.  This being said, what does that really mean?  What this tells us is that if your site is mentioned or linked on other well ranked pages throughout the Internet than their ranks link to you bring the popularity of you site up as well.  Pages are ranked using a system of 1-10.  The higher the page rankings you have and your site is linked to the better search engine rankings you will have.

• Time also helps in ranking your website.  With time and keeping the information on the website relevant you will improve your search engine rankings. With time and patience this will work to improve your web presence.

• When building a site take into consideration that adding a link back to the home page from each page within your site.  This will also help with search engine placement.

• Keywords are a one of the most important elements to have high search engine rankings.  When choosing keywords to focus each page of your website around ensure ultimate success by also adding all of these into the home page of your website.  The home page is your website summary and therefore should act as one.

There is a lot that goes into having a website place well amongst search engines.  Your search engine placement is key to the growth of your business online.  People don’t look past the first page to find what they are searching for.  If your site is good however missing elements in any way you can find yourself on the fifth page of the search engine.  This will do nothing for the growth of your business online.  The goal in search engine rankings is to land on the first page.  Follow the steps above or look for professionals who specialize in search engine placement and see growth, with time, in your websites rankings.

If you are a company with an online presence in the shape of a website you should be aware of search engine optimization.  As important as the website itself is without traffic to it the website is worth nothing of value to your business.  For people new to internet marketing, search engine marketing is the process of getting your website ranked within the top ten websites for your business keywords.  The website will have the best possibilities for traffic with rankings on the first page of major search engines such as Google and Yahoo.

Many professional companies are available to develop an online presence for your website.  Depending on how many keywords you would like to emphasize in your SEO will depend on the focus and what route is taken for you website.  There are a lot of different options available to help rank your website.  The goal is to move through the process naturally to circumvent any red flags thrown by the search engines themselves.  It is possible to be over aggressive and your site to become black listed within search engines and that would be the downfall to any website.

One issue is whether natural listings or paid listings are better at score better for your websites ranking.  Natural listings are the searches that come up on the left of the search engine.  These will include a title and brief description. Seventy percent of consumers will click on one of the top ten sites listed to find the service they need.  These listings come from the sites that contain the most relevant information to the search term you have put in.  Natural listings are crucial to improve business and are a combination of all websites available on the web.

Another option is paid listings.  These are found at the top and on the right hand side of the search results.  These paid advertisements are target specific and often location specific as well increasing the chances someone from your area is seeing your advertisement. The one bonus of these advertising pay per click buttons is that you only pay when individuals click and continue to your site.  There are many statistics showing the benefits of pay per click.

• The yellow pages were the internet when I was a child.  Today however, the internet search engines are where over seventy-five percent of people go looking in search of goods and services.
• As far as methods of direct target marketing pay per click has the lowest fees associated with it.
• If you are looking for advertising specifically targeted and reaching customers when they have a need, pay per click is a tool that gives them relevant information at the point of interest.

In order to get your website listed naturally there are many factors to consider.  In general there are on page factors and off page factors to consider optimizing your site to reach targeted keywords. With so much going into each factor it is important to seek professional search engine placement advice in order to maximize results for your website.