Tag: Flexible Package Design - page 2

Discovering All There Is In Flexible Packaging and Custom Labeling Part 2

Posted on by Creative Programs and Systems

 

Within the flexible packaging industry there are a variety of options to choose from.  In our last installment on flexible packaging we discussed stand up pouches and stand up zip top packages. In this article we will further discuss the options that product manufactures find ideal within the packaging and labeling industry.

Three Side Seal Pouches

A three sided seal pouch is a non-resealing option that includes a traditional lay flat pouch.  Once these packages are opened they do not offer a resalable feature such as a slider or zipper. With this option a fill wrap around graphic label option is available.  This type of pouch packaging allows for a quicker manufacturing turn around as they allow for high speed, high volume package manufacturing.

The flexible package is created with a three side seal that allows a consumer to fill the package with the product that is desired.  The final seal is applied by using heat to seal the package.  This option of bag packaging comes in a variety of materials and sizes including customizable options like holes, tear notches or rounded corners.  Consider the follow options when choosing a non-resealable flexible pouch:

–              Gusseted bottoms

–              Rounded corners, tear notches and holes

–              Non sealing after initial opening

–              High speed, multiple lane manufacturing to allow for an incredibly competitive product

Resealing Sliding Pouches

There are a variety of pre made sliding pouches available within the flexible packaging industry.  Side gusseted pouches with slider closures are popular.  Consider the following pouch slider types when looking into flexible packaging for your company’s products.

–              Hooded: A hooded pouch slider is most commonly used in food application of flexible packaging where a high level of sanitation is needed.

–              Exposed: When sanitation isn’t necessary in applications other than food, where a heavier bag where more strength is needed than sanitation an exposed pouch slider is the best option.

–              Power-proof: This type of sliding pouch closure is ideal when manufacturing powders or granulated products.  This closure looks like a small plow and is created to clear a path along the closure in order to prevent particles from getting lodged in the track of the flexible package.

–              “S” Slider: This is a pouch enclosure that is used for the highest retention within the industry.  When it comes to packaging heavier products such as pet food, lawn seed or garden fertilizer an “S” slider is the option most likely to be used.  This is available in exposed style packages.

In the last installment on flexible packaging we will look into the final enclosures that are popular the side gusseted pouch and quad sealing pouch.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

, , , , , ,

Discovering All There Is In Flexible Packaging and Custom Labeling

Posted on by Creative Programs and Systems

Flexible pouches are taking the package and labeling industry by storm.  The dynamics of flexible packaging have changed dramatically and the varieties of pouches available on the market today are designed to ensure the utmost satisfaction of customers while preserving perishable and non perishable goods.  In order to find a pre-made pouch or custom-made bag that meets your needs consider one of the many designs available on the market today.

Stand Up Pouches

Stand up pouches are available for various products including coffees, dried fruit, nuts and more.  In order to create a custom package that suits the needs of consumers and of the product itself while continuing to hold shelf appeal there are many requirements that must be met.  When it comes to stand up pouches consider the following possibilities:

  • Sliding devices for resealing the package in both standard and hooded options.
  • Pouches that are created from cellophane, polypropylene and more.
  • Clear or opaque features included on the entire pouch the pouch sides or bottom gussets.
  • Pouches that offer a press to close feature.
  • Quad seal flexible pouches that are created for larger quantities of product.

Stand up pouches offer a variety of benefits over other varieties of flexible packaging that is available on the market today.  The benefits of stand up pouches are as follows:

  • Stand up pouches hold the products freshness longer by keeping air out. This makes stand up flexible pouches ideal for all types of food consumption from humans to pets.
  • When it comes to shelf appeal stand up pouches have a high appeal to consumers. Stand up pouches have a high appeal in the competitive display environment.
  • The logistic benefits of stand up pouches make it a far superior type of packaging. Flexible stand up packages reduce the room needed when storing and shipping products as well as minimizing packaging costs and reduces the impact of packaging on the environment.

Stand-Up Zip Top Pouches

  • Press-to-close Pouches

Many products need an option to reseal packaging.  Products that are marketed using stand up press to close flexible pouches include:

  • Processed meats
  • Frozen foods
  • Powdered products
  • Pet foods
  • Zippered Pouches

A zippered pouch option offers great shelf appeal that promotes your products shelf appeal. The zipper option reseals the product keeping it fresh and ready for consumers use.

  • Several zipper features from hang holes to tear notches
  • Side gusseted pouches
  • Stand up pouches with up to two different capabilities

Zippers on flexible pouches keep products airtight and help to meet the strict standards that are being set within the flexible packaging industry.

When it comes to packaging your company’s products there are various things to consider such as the product itself, the environment in which it is to be stored and the shelf life of the product itself.  No matter if you are expanding your brand or starting out on the market there is a custom flexible package designed to fit your need.  In our next installment on flexible packaging we will discuss other options available to ensure your product is properly packaged, labeled and marketed to maximize consumer appeal, shelf life and function.

Look for more in our next installment on custom packaging, flexible packages and labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

, , , , , ,

Flexible Packaging Creates Brand Integrity

Posted on by Creative Programs and Systems

Flexible pouch packaging is one factor in maintain brand integrity in the current market.  The advancements in packaging technology make it possible for products to be more convenient for consumers.  Thus making flexible pouch one of the most important in advancements in packaging the industry has seen since pull tab openers were put on soup cans.

Brand leaders have the responsibility of to keep their products dependable, secure and easy to distribute without any shipping disasters.  Flexible packaging, especially within the food and beverage industry, allows brand manufacturers to ship their products without issue.

Manufacturers of flexible pouches are bringing brands up to date for their customers.  Manufactures equipped to produce flexible pouches must pass strict packaging regulations.  Precise examination of pouches occurs to ensure that the highest quality goods are supplied to the consumer.  With these strict guidelines flexible packaging allows for less contamination and seepage.   Flexible pouches are a reliable way in which manufactures choose to offer their products to consumers.

Packages that include a spout are not only reliable and safe they are also incredibly versatile.  Flexible packaging that uses a spout for dispensing are super popular for a variety of industries.  From food and beverages to detergent and automobile fluids a pouch that seals is a terrific option for manufactures looking to satisfy consumer’s wants and needs.

Spout packaging is an incredibly efficient way to package new product lines to your brand.  When you are promoting a new product to the market and it is practical, flexible spout packaging is essential.  Spout packages are reusable.  It allows you to use the product and save the remaining contents for later.  A great example of this is automobile oil.  Flexible packaging is a popular option in the automobile industry because you can use what you need and save the contents for later.  Spout packaging is also the top packaging design in many other product categories such as: energy drinks, alcoholic beverages, hygiene products, liquid soap, product sauces and liquid pharmaceuticals.

Flexible packaging is significant in aiding the sales of your product and brand.  Flexible pouches are available in a variety of variations from the three sides pouch to the bottom folding pouch.  Depending upon the product manufactures needs the flexible packaging manufacturer can offer them a flexible pouch design that meets their need.  Flexible pouches are not only strong they are a secure way to manufacture and distribute products.  It is perhaps the most innovative product in packaging on the market today.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

, , , , , ,

The Benefits Found With Stand Up Pouches and Flexible Packaging

Posted on by Creative Programs and Systems

An abundance of food and beverage products have begun to saturate the marketplace.  With so many products available the challenge for many manufactures is how they are to make their products stand out from the rest.  How do manufacturers differentiate their products from the sea of similar products?  In an effort to improve upon their existing marketing plan which consists heavily of research and advertising, manufacturers are looking into creative ways to package their products including new and innovative options like flexible packaging.

One popular design in flexible packaging is the stand up pouch bag.  These pouches are comprised of plastic, aluminum and other materials thus making this packaging strong enough to protect food and beverage products from both environmental and physical hazards that are often encountered while being transported and stored.  Another major benefit of using stand up pouches, as with other flexible packaging products other than the attractive design is the added features such as zip locks and spouts that allow the package to be reused and more convenient.

Advantages Of Flexible Packaging

Highly Customizable:  Flexible pouches are highly customizable.  Manufacturers can tailor the package to fit any size or shape needed to fit your product.  This gives manufacturers an edge over competitors using more traditional methods of packaging and label design.

Made From High-Grade Durable Materials:  Flexible pouches are created from highly durable materials.  Stand up pouches or bags are created from materials that are approved by the FDA for use with food and beverage products.  If manufacturers desire they can enhance the safety of package by adding additional ultraviolet protection.

Creative Display Options:  Creativity is a key consideration when it comes to choosing flexible packaging.  The manners in which you can display flexible pouches are fairly limitless considering you can hang in a peg display or stand on a shelf.

Reusable:  The reusable nature of flexible pouches makes them incredibly popular as well.  With additional features such as zip locks, spouts and the ability to re-seal themselves flexible packages are convenient making them just what manufactures desire to help drive sales upward.

Upgraded Design:  Rotogravure printing is a new printing technique that flexible packaging manufacturers are using to create a very vivid and clear logo.  Both techniques are fairly new to the product packaging industry and incredibly popular at creating a package that stands out amongst competitors.

Gusseted Bottom:  The design of a flexible package allows more of the product to fit without compromising space the package takes up overall.  A gusseted bottom design, one which expands, is found in flexible packaging and allows for this.

Environmentally Friendly:  The fact that the package is environmentally friendly as well.  It does not take a tremendous amount of resources to produce.  Adding this feature costs manufacturers not a penny more so that helps too!

These reasons make flexible packaging, in particular stand up pouches and supreme choice amongst other types of package and label options.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

, , , , , ,

Basic Principles in Product Packaging and Labeling Design

Posted on by Creative Programs and Systems

Within business it is common knowledge that the products packaging is a distinctive part of marketing and production.  The package plays a vital role in the success of your product.  Learning about the role of the packaging process as well as label design can help you achieve the best marketing mix for your product.

In order to guide you there are significant principles that need to be pursued in terms of product packaging and label design.  Below you will find some key considerations that will allow you to determine how to successfully package your product and label your product.

  • Influential Packaging:  Your products package and label can influence the buying behavior of consumers.  One of the newest, most economical packaging options includes flexible packaging.  The best part about flexible packaging is that it not only contains the product but also the products label as well.  A package that is not only aesthetically beautiful but also functional is one that will draw consumers to purchase your product.  Your package must allow consumers to compare competitive products while allowing them to identify the benefits that your product offers over the competition.
  • Call to Mind Packaging: Another thing your package and label must do is create something that is easy to recall.  Competition amongst products can often be quite overwhelming.  When looking at a shelf of comparative products it is important that your package and label stand out and are easy to recall when a choice needs to be made.  Brand recall is an important aspect of your marketing mix.  If consumers can’t find your product quickly while shopping they will look elsewhere.  Create a package and label that is quick to recall amongst the competition.
  • Enhanced Over Competitors Packaging:  Your products package and label needs to stand out over the competition.  One way that odd shaped product packages can do this is with shrink sleeve labeling.  Shrink sleeves allow for three hundred and sixty degrees of design while allowing the package to be any shape desired.  Shrink sleeve labels allow you accentuate the worth of your product as well.

In order to achieve the maximum benefits of your products package it is important to follow the basic guidelines and principles above.  When you follow the basics above you can ensure your time, effort and money will not be wasted on a worthless packaging and labeling design.  Your products package and label are truly one of the most important aspects of the marketing mix.

 

Anchor Printing

, , , , ,

Benefits of Widely Used Flexible Packaging

Posted on by Creative Programs and Systems

Package and label development are all important aspect within the marketing mix.  Flexible packaging has become widely used in various industries because of the many benefits it offers.  To help your business succeed consider the various designs and patterns available when using flexible packaging to enclose and label your product.

Flexible packaging is not only a choice for food and beverage companies but also finding a niche in industries such as chemicals, laundry detergents and more.

Flexible Packaging Benefits

Customization – One of the biggest benefits in using flexible packaging is how customizable they are.  It is easy to meet the needs and demands of consumers when manufactures choose to use flexible packaging because of how easy it is to customize.  Demands of a variety of products can be met because the material in which flexible packages are made from is easily manipulated to fit a variety of different shape and sized products.  Manufactures can get the packages dyed or cut into shapes that are the most appealing to their customers.

Creativity – When it comes to marketing your product creativity is a key element in getting your brand and product to stand out from the competition.  Packaging pouches, a standard example of flexible packaging are directly printed on and offer a variety of design options that offer numerous benefits to both manufactures and consumers.

Durability – Not only do flexible packages offer the ability to be creative but they are also one of the most durable materials available to use in packaging.  When used appropriately it can increase the lifespan of your product making the product stay fresh longer.  Outside elements are protected from using a combination of aluminum, high grade plastic or both.  Printed pouch manufacturers are required to use the best materials available to keep products untouched.

Size – Though flexible packages are most seen in the smaller sizes, it is important to recognize their importance in larger scales as well.  No matter what size your product is flexible packaging is always an option.

Optional Features – When using flexible packaging, the optional features are what make them such a successful material to use in product packages.  To keep product fresh and liquid beverages from spilling optional features are added to flexible packages.  Zippers, seals, spouts and more are features that attract manufacturers to using flexible packages.  It also makes it so that these products can be reused and sealed for later.  Optional features make flexible packaging more convenient and easy to use.

The marketing mix is made up of a number of different elements including product packaging and labeling.  Make the most of your mix and choose flexible packaging for all the benefits it brings to the table.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

, , , , ,

Hit The Jackpot With Flexible Packaging

Posted on by Creative Programs and Systems

All products need packaging and labels.  The package contains the product and the label markets the product; the combinations of both are needed to sell your goods to customers.  The jackpot is hit when you can combine both into one which is what you get with flexible packaging.  There are numerous benefits to combining packaging and labeling into one as is done with flexible packaging.  Below you will find a variety of reasons to look into flexible packaging when introducing or reinventing your company’s products.

  • Customization:  Flexible packaging is simple to customize depending on your needs or desires.  You can design the package to fit your product.  They can be customized to meet the needs of liquids, powders, solids and more.
  • Durability:  The longevity of your product depends in part on how durable the package is.  You want your product to be airtight to seal in the freshness.  Flexible packages are created using aluminum, high grade plastic or a combination of the two.  The sealing element of each product is durable as well from zip seals to screw top spouts.
  • Creativity:  One of the biggest benefits of flexible packages is the ability to be creative with your products labeling.  You want to stand out.   Your pouch allows for designs on both the front and back of the products package.  Creativity in flexible packaging allows you to design the front for grabbing attention and the back for all the required product information that is required.  This is especially beneficial on cleaners and products with special FDA label requirements.
  • Special Features: Flexible packages are reusable because of their special features.  They are equipped with zipper seals or screw top spouts that allow for the package to seal tightly and many to be reused.
  • Printed Labeling: Printed packages are super important and can be adjourned with any logo, colors and designs.  The printed package label is specifically designed to be engaging and attractive to your target market.
  • Size and Shape: With flexible packaging you can vary the size of the package to fit products on smaller and larger scales.  This element of flexible packaging is important as it works irrespective of the size.
  • Production: The production of flexible packages is perhaps one of its best qualities.  The production of the packaging doesn’t require an abundance of storage space like harder plastic and tin packages.  Flexible packaging, like cardboard lays flat.
  • Transportation: The benefit of flexible packaging over materials such as cardboard is the easy of transportation.  Consider how many more pouches of something can be packed into a shipping container over something like tin cans.

The benefits are numerous in choosing flexible packaging over more traditional packaging options.  With the increases in technology, flexible packaging will soon take over as a traditional method of packaging for a variety of products and industries.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

, , , , ,

Flexible Packaging Trend Changing The Package And Label Industry

Posted on by Creative Programs and Systems

There have been many different trends within the packaging and labeling industry.  Some crazes last while some get swept under the rug before they even catch on; flexible packaging is one trend that caught on and continues to develop.  There are so many reasons that flexible packaging has taken over and begun to shape the label printing and packaging industries.   Below are some things to watch for as flexible packaging and labeling begins to capture the industry.

Flexible packaging has come on like a storm because it combines the label and package into one convenient container that is simple to open and easy to close.  Flexible packages have a wide range of mechanisms that allow the package to continue to open and close on a regular basis.  With flexible packages you aren’t limited by one time usage requirements.

Manufactures are not limited to solid products either as liquids in flexible packages are become all the rage.  Flexible beverage pouches with screw on spouts that open and close with easy are taking over the packaging industry.

Package manufacturers have taken their intentions with flexible packaging to an all new level within several different products.  Flexible packages have moved into several markets that were originally dominated by cans, plastic containers, glass and more.  You can now find soup in flexible packages as well as your laundry detergent. Liquids are now easily stored in flexible packaging because of the changes in technology that allow openers that make sealing simpler.

Another benefit of using packages that are flexible instead of hard solid form packages is production and transportation.  The production of flexible packages is less cumbersome and requires less warehouse space then their metal or plastic counterparts.  The same is true when it comes to transporting them as well.  The less space the package takes up the more packages can be made therefore reducing cost and waste, reducing the carbon footprint that is left behind.

With improvements in technology, flexible packages will continue to storm a variety of different industries.  Increases in packaging and structural changes change what can be contained within each packaged.  By adding layers into the packages structure or splitting the layers into different barriers you are better able to package vulnerable substances.  Technology is allowing layers to be introduced into flexible packaging without limiting its functionality.

The product label and package industry continues to develop.  The sky is the limit as technology increases, allowing the flexible packing industry to grow into fields once monopolized by cans, plastic and cardboard.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

, , , , ,

The Growing Popularity Of Flexible Packaging

Posted on by Creative Programs and Systems

The packaging industry is one that is constantly evolving.  One of the biggest areas of growth is within flexible packaging.   Everyday major developments are happening with the materials, the manufacturing techniques and applications of flexible packages.  Check around the next time you are at the grocery store.  Can you spot the many uses of flexible packaging materials?  From frozen food to the deli counter, flexible packaging is becoming the most efficient, cost effective way to package.

When it comes to advances in packaging consider the last time you have seen a development in glass, aluminum or hard plastics.  The last time I remember a change in aluminum cans is with the development of pull tabs to avoid having to use a can opener.  With hard plastics the industry is always trying to create new ways to use more recyclable products and thinner shells.  The evolution of flexible packaging is seeing changes every day.  It isn’t just about the materials used to create the package but the functionality and cost effectiveness of using flexible packaging no matter what industry your product line falls into.

Flexible packaging is the result of using one or more layers of plastic film as the main material to package your product.  Simple flexible packaging is the result of using one layer of flexible film where as more advanced products may need several layers may be laminated together resulting in a co-extruded film. The number of layers needed for your products package will depend on a number of factors.  Consider the structural strength, resistant to tearing and air tight qualities the package needs to be to keep the air out and the flavors in when looking at the number of layers your package will need to be.

Flexible packaging is a preferred method by graphic designers as well.  When creating a product label on a flexible package the benefits are endless.  Label designers have a three hundred and sixty degree space to design and add additional product information.  This leaves them with endless design possibilities.  Print layers can be added directly to the flexible package when it is created.  This helps to save money. The package and label are created as one. In other traditional forms of packaging, such as glass and aluminum, the label is created separately and therefore needs an entire separate process to be added to the package.

The applications in which flexible packages are being designed are changing greatly every day.  It used to be that flexible packaging was used in combination with twist ties and zip lock fasteners.  Look around at different applications of flexible packaging the next time you are out and about.  You can find flexible pouches that have spouts to eat directly from, laundry detergent with on and off spouts and even easy to pour paint that is able to be resealed air tight.  Flexible packaging is taking over the product packaging industry.  It won’t be long until we see all of our favorite products in easy to use, less expensive flexible packages.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

iFenceUSA

, , , , ,

The Benefits of Flexible Packaging

Posted on by Creative Programs and Systems

When it comes to packaging your products flexible packaging has become a widely used method for a variety of products from food products and beverages to chemicals and detergents.  With a variety of designs and packaging patterns flexible packaging is revolutionizing the way manufactures offer their products for sale.  The benefits of flexible packaging are plentiful.

One of the most favorable benefits found with flexible packaging is that it is able to be customized according to the demands of the product.  Flexible packaging materials offer a variety of shapes and sizes to allow for customization to the needs of the product.  The packaging is able to be dyed and cut into any shape and sizes making the product appealing to consumers.

Creativity allows your product to stand out from competitors.  With flexible packaging the product and brand can be set apart from the competition.  Flexible product pouches offer unlimited creative options when it comes to packaging.

The durability of flexible packaging is a benefit that helps to extend the shelf life of most products.  Packaging that is made out of aluminum, high grade plastic or a combination of both offers a higher degree of protection from outside elements.  The added protection adds to the durability of the packaging allowing for a longer product life.

Features that exist on flexible packaging including zippers, seals and such allow for a second life for the products package.  The zip seal also makes flexible packages convenient and easy to use especially when the product is not thoroughly used upon being opened.  This is common in chemicals and food products that use flexible packaging.

A variety of logos, colors and designs can be printed on flexible packaging making it an engaging and attractive option in product packaging today. It is also easy to adjust the size of the package when using flexible packaging.  With flexible packaging you can adjust the size of the package needed from individual sized packages to family sized packaging easily.

Flexible packaging opens to a variety of dimensions.  It is a great material for various different products because it allows for the products to shift and adjust.  The packages can go from lying flat in storage to housing products taking up minimal storage space.  Utilizing shelf space while maintaining the quantity of product being offered is one of the greatest benefits that flexible packaging offer to both consumers and manufacturers.

Anchor Printing produces a variety of quality printed and converted products since 1947.  We take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options.  Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Anchor Printing

, , , , ,