Tag: Custom Label Design - page 7

Trends in Product Labeling and Packaging 2016

Posted on April 26, 2016 by Creative Programs and Systems

Trends run the marketplace. It doesn’t matter what avenue we are discussing, if something is trending market popularity will latch on to it until it over saturates the marketplace. As the trend fades only those brands that have successfully integrated will stay to compete while others will follow what’s new. With any luck the new niche will be exactly what their brand and product was looking for.

Trends occur everywhere from home designs to car colors to custom product labeling. Below are some popular trends in package and labeling to hit the scene in 2016. What trend will catch and bring success to your brand and new products hitting the market?

Popular Package and Labeling Options For 2016

In-Mold Labels: In-mold labels are just finding their way to the United States package and label market. Injection molded cups, tubs and such offer complete graphic coverage. Graphics can cover all sides as well as the top and bottom of molded containers.

Thinner Labels: Thinner labels are trendy in 2016. This trend has been brought about because of consumer’s desire for eco-friendly labeling options along with manufactures desire to reduce costs. Thinner labeling without changes in the labels performance is a win for consumers and producers alike.

Shrink-Film Labels: Shrink film labeling has been trendy for awhile now but what is new for 2016 is a white pigmented shrink sleeve film. The white pigment provides a barrier to light and can also yield more film per square inch. Shrink sleeves offer a great deal of tamper proof protection verse other options in labeling.

Curved Containers With Flexibility: Contouring labels to product packaging continues to be a popular option. Shaped containers have been labeled using shrink sleeves as one of the only options for years. A new pressure sensitive label is being introduced in 2016 to add another option to labeling curved product packages.

A “No Label” Label: This is a fad that is sure to take hold within the product labeling industry. Pressure sensitive labeling manufacturers have identified and eliminated clear-film applicator enemies: static and dust. This allows the label to be installed in a fashion that allows it to look like no label exists at all.

Labels without Liners: This is a trend that is slow in taking its hold on the marketplace. The cost of labeling without liners is still at a peak without performing at the highest level possible. Thus making it slow to emerge. Over time it is thought that technology will catch on and that liner-less labels will be something that is a viable option for print and apply labels.

Our next article will continue to focus on trends that are impacting the package and labeling marketplace in 2016.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

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Custom Label Design, Custom Labeling, Custom Labels, Flexible Packaging, Label Design, Product Label Design, Product Label Manufacturer, product labeling, Product Packaging, shrink sleeves

Critical Elements In Product Labeling

Posted on April 26, 2016 by Creative Programs and Systems

One of the more critical elements when it comes to establishing a brand or product lies within labeling. There are many important functions of product labeling. Not only do consumers use this as a way of identifying a product or brand they also look to the label for a variety of other purposes. In the article below we will dive into the various ways that labeling affects the success or failure of a product or brand.

Labels Offer a Detailed Description of the Product and Its Contents

Consumers looking for information about a product go straight to the label. The label is designed to include a detailed list of ingredients along with a description on proper use. Many labels also specifics such as product precautions, product care, use by dates and identifying batch numbers.

Labels Are Used to Identify Brands and Products

Product identification is made simpler with the help of product labeling. When a consumer is looking for a specific product they simply look for the familiar label amongst the contenders that line the shelf. Tomato paste is just tomato paste without the label. The label distinguishes the special features of each unique brand which allows it to stick out from the others. Most consumers can be shown a blank label with just the basic design and colors to determine the name brand of the item. That is the power off proper labeling.

Labels Present Insight on the Products Grade or Quality

Products offering several qualities or grades use labeling to differentiate amongst themselves. The label itself may be similar however distinct. A grade A product may come with a green label where as lower grade product may be red. Companies use colors, numbers, and alphabetic order amongst other ways to separate different grades amongst products.

Labels Work to Promote and Market Brands and Products

Another operation of the label is to promote and market the products with their brand. An attractive label can often entice consumers to purchase a product. The labels design is often the first element of the product to draw customer’s attention. Therefore making it important especially when it comes to new products and impulse purchase; items where the brands history is insignificant hence not the guiding factor in purchasing.

Labels Provide Information Required By Law

Another role that product labels play is to include any and all legal warnings that are required by law. This is common in products that are known to cause ill effects such as tobacco, alcohol, over the counter medications and more.

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Creating A Label That Reflects The Image Of Your Brand

Posted on March 28, 2016 by Creative Programs and Systems

In creating a new product label it is important that it is designed and developed to ensure the proper message is being received. There are so many different aspects to labeling that are often forgotten that lead to the demise of products newly introduced in the market. Not only is the message on the label important, as well as the information that it contains it is also crucial that the material of the label best represents the product. Below you will find an example of the impact improper labeling can have on your product, brand and companies success. You will also see what it takes to create the label your brand deserves.

A product that is created to impact the environment positively should be labeled using materials that also represent the same image. Labeling a product made to help the environment should be done so in a labeling material that is created from recyclable, bio degradable materials. This shows the brand commitment to their positive stance on the environment.

A food product that is created for children to snack on as they travel should be labeled and packaged in way that makes the product easily accessible, easy to use and reseal. The labeling and packaging help to enforce the brand commitment to the creation of a product that is meant to be packed up and traveled with.

The message you want your brand/products to be should be reflected in the label. This labeling material and style is just as important as the labels message and content.

If you wish to show that your brand/product is an authority or leader in the market then it is important to showcase its authority. Label designers can show that something is trustworthy, confident and considered to be of top notch quality using a few different design techniques. Capital letters, bold contrasting color and a high label placement all help give off an authoritarian vibe. Think about different brands/products which are considered superior. When it comes to peanut butter one very specific brand comes to mind. It will come to you in a jiffy. It is possible to see these three techniques within the brand/product label.

Honest and authenticity is something that many brands/products strive for. To create a label that mirrors this image it is important to create a label that is made from materials that represent a real vibe with a label that design that follows suit. Use a logo with font that is unlike any other on the market. Custom colors and features that will become icon in projecting the image of the brand/product should be prominently displayed. Create a label that is meant to stand the test of time. Design a label that can be used for years to come to represent the brand/products that your company offers.

Looking to show what consumers can expect out of a brand/product marketers seek to design a label that shows the products expectations. This is done through labeling by conveying what is on the inside of the package within the outside label. How does the product perform, how will it smell, what taste does it offer that is unique. The pureness of a product is shown using clear colors, transparent blues, whites and pastels. Bold brands/products show this message with valiant colors and daring fonts.

The label design is one of the most important factors influencing the marketing of your brand/product to consumers. The message that you wish to prove is displayed first and foremost through the custom label. The success of this objective is crucial to the overall success of a company.

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Customized Product Labels That Appeal To Consumers

Posted on February 29, 2016 by Creative Programs and Systems

Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different. The most productive way to help face of a brand is with a unique, custom label design. With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers. This is done by creating a custom product label that is not only eye appealing but also offers detailed information to customers that allow them to see how your product is beneficial over the competition. Accomplishing this feat is no small task for marketers in all industries.

Identifying With Your Brand

New products introduced with an established brand reputation are at a far greater advantage then those being presented from a brand just hitting the market. Brands that are established already have certain benefits such as logo recognition to help pave the road for them. Established brands come with inherited reputation; consumers recognize exactly what they are getting from past experiences with your company. When creating a product label for a new product within an established brand consistency plays a key role in marketing.

If you are launching a product from scratch without a known brand backing where should you start to allow your product to stand out on the shelf when surrounded by popular favorites? First begin my emphasizing the values and mission of your company and products. Communicate this using text and visual aides to represent important ideals that the company stands for. When creating a label concentrate on your target market and use text and images that will penetrate with them.

Product Label Materials Matter

Creating a custom product label is like building with blocks. As you place another block on the stack you must still remain aware of the blocks in which you are building on top of. With labeling once you have nailed down the identity of your brand and product you must choose what method will best display this message.

The physical appearance of the product label and the material that is used to create it has a large impact on how consumers perceive the product and brand as a whole. For new brands consumer perception is still being developed and the material chosen to label your product is crucial in making or breaking your product.

If your product niche is organic, environmentally friendly your labeling material must represent those company values. Although many materials in labeling are environmentally friendly not all are seen as that when viewed by consumers. Plastic for instance is still viewed as a land fill space waster. Be conscious of these stigmas even if they are no longer valid.

Also be aware of how well the product labeling material will hold up against the product packaging and distribution process. Liquid products or pharmaceuticals usually draw better consumer reaction when using a custom shrink sleeve label as the application of shrink sleeves offers a tamper resistance that can’t be duplicated with cut & stack or roll fed labels. For products that have a complicated distribution system consider flexible packaging. Not only does it offer tamper proof package designs, many are resalable and the package and label act as one. The durability of flexible pouches is unsurpassed.

Anchor Flexible Packaging & Label Specialists work with clients to design and produce custom product labels for a variety of industries specializing in shrink sleeve labels and flexible packaging options. To find out more about Anchor’s line of custom labels check us out online at http://www.anchorprinting.com.

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Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

Label Design Packaging The Two Key Elements In Marketing New Products

Posted on February 20, 2016 by Creative Programs and Systems

There are two main components that are used to draw consumers into making a purchase: label design and packaging. In order for a purchase to be made the product must visually sell itself without this element your product may never make it off the shelf; the value of the product itself may never be seen to consumers without these two elements. Positive brand exposure leads to purchases which ultimately lead to your company’s growth.

Flexible packaging is just one of the many arenas of product containment that is seeing growth. Flexible packages offer a wide variety of advantages over other types of packaging available within the industry on whole. Custom labeling printed directly onto the package is just one of the many improvements that are offered to manufacturers using flexible pouches in product containment.

Graphics, text and labeling information can all be printed directly onto the material chosen to package your product. Flexible packaging can be designed out of paper or film materials depending on the product itself. Paper is best used in flexible packaging with products that are solids or powders. This option is the most economical option and is an affordable barrier for products that don’t require a thicker level of protection.

When packaging gels, liquids or products that have a wet consistency a film packet is a better barrier to use. Film when used in flexible pouches offers more protection and is more flexible for the twisting and changes in shape that comes with most substances with a liquid consistency. Both paper and film provide an air tight seal that protects the packages contents as well reducing spoilage and works to create a more tamper resistant option in packaging.

Custom labeling is an option on both materials. Vibrant graphics, promotional text and valuable product information can all be easily adapted and printed on either paper or film when used for packaging your brand. Popular product markets for flexible packaging include healthy and beauty products, beverages and condiments. The size of the package is customizable which makes it a popular option with varying quantities.

Flexible packaging is also a unique method used in sales and marketing. It is an easy material to attach to magazines, brochures and direct mailers. It is also the perfect option for trade show, store and promotional samples. The flexile packages can be attached to other product lines to expose consumers to other options within your brand.

Flexible packaging is a unique method of packaging that offers tremendous benefits to your product from custom labeling to re-sealable enclosure options while continuing to be cost effective.

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The Many Benefits To Choosing Shrink Sleeves

Posted on February 20, 2016 by Creative Programs and Systems

The competition amongst brands has become quiet intense. Businesses need to differentiate their products from the competition. A creative way that this is accomplished is through shrink sleeve labeling. Not only are shrink sleeves a full body product design that offers clients custom graphics, depth in color and increase shelf impact. In this article we will look into shrink sleeve labeling and the benefits they offer over other custom labeling options.

Shrink sleeves may not be the least expensive option in custom labeling however they are durable, abrasion resistant and waterproof. Shrink sleeves can also be removed from their containers, bottles or containers and be reused.

There are many benefits to choosing shrink sleeves over other custom product labels. Not only do they offer a full body, custom design they provide clients with high quality graphics. Shrink sleeves are known to increase consumer demand by up to twenty percent. Below are the seven key elements associated with shrink sleeves.

Shrink sleeves can be applied to containers made of plastic, glass or metal.
Materials used to create shrink sleeve labels are damage resistant.
Custom shrink sleeve labeling fits seamlessly into several different bottle and container shapes. Shrink sleeves help to accentuate the products natural shape.
Shrink sleeves are a key element in creating tamper proof products. When it comes to tamper resistance there is no better deterrent than custom shrink sleeve labeling.
If you are looking to design a label that is effective from all angles the three hundred and sixty degree design of shrink sleeves is the option for your brand.
The graphics and design work imprinted on shrink sleeve labels prevents bleeding, fading and smudging onto the product container itself.
Shrink sleeves are crucial in a variety of product marketing and promotional opportunities including cross-merchandising and on pack sampling promotions within your brand of products.

There are a variety of industries that have found the key to success comes from shrink sleeve labeling.

When it comes to energy drinks and alcohol custom shrink sleeve labels are a perfect custom labeling option. Shrink sleeves create a tamper resistant seal that prevents food and beverages from being opened, intentional or not. The same is true of the pharmaceutical industry. Shrink sleeves offer a tamper evident protection seal which is uncommon within most custom labeling options.

Cleaning products throughout the house including detergents, soaps and cleansing products benefit from the use of shrink sleeve labeling because of the benefits derived from them. Not only are shrink sleeves created to withstand moisture they also are good in a variety of temperatures and endure the friction involved in shipping.

Shrink sleeves are perfect for a variety of products. When creating a new product or product line for your brand consider introducing product using shrink sleeves as an option for your next custom label option.

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The Meaning of Colors When Used In Custom Labeling

Posted on January 25, 2016 by Creative Programs and Systems

As product manufacturers the concept of outsourcing is nothing new. This is so true when it comes to all of the activities outside of product development such as packaging, labeling, marketing, distribution and the list goes on and on. Our focus in this article will be on custom product labeling. Although manufacturers are able to outsource the designing and manufacturing of the label they need to have the final say. It is crucial that product manufacturers have a basic understanding of these key elements even down to the affects color has on consumers.

Choosing a combination of colors to create the identity of your brand is vital to its success. The colors chosen will continue to represent your brand and product lines for years and years to come. It is essential that the colors used function to create the emotion and feelings that you expect consumers to have when making a purchase. When this process is done effectively your brand will be recognized by the products label without the use of any words or information; the colors and graphics alone will be enough for people to recognize your brand.

The Symbolism of Color in Custom Labeling

Red is color that represents feelings of passion, love, excitement. It is a color that attracts consumers and is in fact one of the most popular colors used in custom labeling. Think about products that incorporate the color red in them. How do you feel when you see these products? Whether I am thinking about food or places I enjoy visiting the color red is abundant. In the restaurants I like the interiors are red, my favorite foods and drinks all red. Pasta sauces, wines, apples, peppers and more all make me feel new, whole and full of vigor. This is what the color red does when used within custom labels.

The color blue is often used when trying to create a sense of authority, professionalism and dominance. This is why many corporate logos use the color blue. Consider businesses that you consider to be powerful. What color do you see? Most likely it is a shade of blue. From financial institutions to pharmaceutical companies blue signifies trust and control. It is a color that you can lead and therefore allowing consumers to have the confidence to follow.

If you are looking to represent your product in the most environmentally friendly light possible the color green is your best bet. The color green offers visualizations of nature and therefore invokes the splendor, lightness and freedom consumers seek when surrounded by the elements of nature. Calm and growth, if this is the image you seek for your product be sure to use the color green, in a variety of shades within your products label.

In our next installment on custom labeling we will look into the appeal of other popular colors often used in labeling. Orange, purple, black, white and combinations of colors all say something unique about your brand. The key to brand success is the understanding of what feelings and images are perceived when using them in custom labeling.

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The Purpose Of Custom Labels In Product Packaging

Posted on January 7, 2016 by Creative Programs and Systems

Product manufacturers, marketing experts, custom product label designers and consumers all view the purpose of the packaging label differently. The one thing that is a common element between the ways people view package labeling is that it is the one way to tell the difference between products available on the market today. The difference in the importance of the label depends on the role they play in the product’s production, distribution and marketing process.

Product manufacturers are looking at the expense of the label and how the label affects the packaging of their product. Marketers are looking at the label and the importance it plays in creating brand awareness and how it draws consumers to choose the product over the competition. Custom product label designers are looking to create a label that provides the information the manufacturer needs it to while creating something that is graphically engaging. Consumers look towards a label to provide product information that allows them to make an educated purchasing decision. The fact is using a custom product label is important for a variety of reasons; choosing the correct label for the product is essential to the products success on the market.

Below are common choices that are available in custom labeling for product manufacturers to choose from.

Pressure Sensitive Labeling: Pressure sensitive labels offer a great deal of flexibility for single label or front and back applications. Manufacturers offer a variety of different substrates and have many types of coatings and laminates that can be used for your application. The label manufacturer’s technical team will ensure that your requirements are met and your application will be a success and meet quality standards.

Shrink Sleeve Labeling: Label manufacturers push the boundaries to become leaders in shrink sleeve manufacturing. Manufacturing capabilities are endless, technical expertise is highly valued and the quality will be determined by who manufacturers the product label. Shrink sleeves offer 360° graphics for all different types of containers and applications. Label manufacturers will use various material options and applications when creating a custom shrink sleeve label. Shrink sleeves can be manufactured in single cut sleeves or sleeves on rolls for machine application.

Of course not every label available on the market for manufacturers to choose from will be right for your product, marketing standpoint or packaging. It is essential to have choices. As a custom label manufacturer the more options you offer to your clients the more likely they are to choose you to design, create and manufacturer custom labels for their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your custom product label design, printing and packaging needs.

Anchor Printing

The Significance Label Plays within the Food Industry

Posted on November 30, 2015 by Creative Programs and Systems

Product packaging and custom labeling is an important aspect in marketing a company’s product. This is especially true when it comes to products in the food industry. When it comes to selling a food product it is important to realize that both the products packaging and labeling created for protection, freshness, marketing and compliance with government regulations. Within the food and beverage industry dry products can be filled with in flexible pouches or cartons and liquids in flexible packaging or solid plastic containers.

Food and beverage packaging manufactures need to ensure their clients have defined what they are looking for before they start working. Manufactures should have concrete answers to the following questions before they begin creating a package or label to fit the product.

1) It is important to know the quantity that is going to be sole before designing a package or label for any food product. Custom labeling should be created to decipher between a varieties of product sizes within a brand.

2) What type of packaging materials have been considered when thinking about a package that fits the products needs and the manufacturers wants? Common packaging materials include plastic, aluminum and cardboard. Different materials offer various advantages to the products they enclose. Plastic packaging is perfect for frozen, perishable, snack and bakery goods. Aluminum is a great material for packaging liquids like juice, soft drinks, beer and canned goods that are perishable. Cardboard packaging is a great material for packaging frozen, fresh, perishable and dry food products.

3) Once it has been decided what material will be used for packaging there are questions that need to be answered about shipping and displays. It is important to create a package and product label that represent the product that is being sold before the production of either the package or label for the product is designed and manufactured.

4) After the above has been discussed and decided upon production of the products package and label can begin.

It is important that manufactures have a clear understanding of the product and brand before a custom label and package is created to market and distribute a product. This is the same whether a brand is introducing a new product or a new brand is being introduced to the market. A custom label and package are a huge part of the marketing. It is crucial that attention is given to every detail of a creating a new product from product development, package creation and custom label design in order to have a successfully marketed product.

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Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

Basic Principles of Packaging and Label Design

Posted on November 30, 2015 by Creative Programs and Systems

Typical parts of marketing and manufacturing include product production, packaging, and labeling design. Each plays an important role in ensuring that the product is a success and guarantees success. It is important in both marketing and manufacturing to be as efficient as possible that companies learn about how the process can be done efficiently in order to produce the best results.

In product packaging and custom label design there are clear principles to follow to ensure success. There are some key elements that will demonstrate how this can be done effectively. Answer the questions below to determine techniques to market products more efficiently.

How does the package influence the behaviors of the customer?

When it comes to package and label designs it is important that the consumer’s behavior is influenced in a manner that make them want to make a purchase. So much attention is placed on making the package more appealing visually when it fact it is more important to make the package have qualities that are appealing to the consumer. Flexible packaging that allows a product to be resealed for instance is a great way to appeal to consumers. When a product does not require re-packaging after use it is far more appealing than those that do. This is a major benefit to using flexible packaging when marketing products that are meant for more than one use.

Does the product and package labeling have a recall appeal?

Any product being marketed should have a recall appeal to consumers. The product will be competing with others that are in direct competition with them. Therefore a need exists to consider the competition when packaging and labeling a new product. Consider brand appeal when creating a new product label and package. All of the products within the brand should have similar characteristics in the product label and package.

If the company brand is known for a certain unique logo then it is important the same logo is used on the custom product label and packaging of any product that is newly introduced to the market. Where brand loyalty is strong the new product is certain to be recognized and purchased by those with a favorable impression of the company and product brand.

What sets the product apart from the competition in a side by side comparison?

Products will always be compared with those that are similar. It should be expected that similar products will be placed on a shelf side by side. In order to gain an advantage it is important that the custom product label and deign that is chosen shows off the edge your product has over the competition. The label that is placed on the product can also offer specific advantages. For instance, shrink sleeves when used prevent product tampering, flexible packaging offers the ability to be resealed and so on and so forth.

In order to be confident that the product packaging and custom product label are designed to maximize the benefits of the product follow the rules above throughout the design and production process.

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Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves