Livingston Reporting - page 246

Product packaging and custom labeling is an important aspect in marketing a company’s product. This is especially true when it comes to products in the food industry. When it comes to selling a food product it is important to realize that both the products packaging and labeling created for protection, freshness, marketing and compliance with government regulations. Within the food and beverage industry dry products can be filled with in flexible pouches or cartons and liquids in flexible packaging or solid plastic containers.

Food and beverage packaging manufactures need to ensure their clients have defined what they are looking for before they start working. Manufactures should have concrete answers to the following questions before they begin creating a package or label to fit the product.

1) It is important to know the quantity that is going to be sole before designing a package or label for any food product. Custom labeling should be created to decipher between a varieties of product sizes within a brand.

2) What type of packaging materials have been considered when thinking about a package that fits the products needs and the manufacturers wants? Common packaging materials include plastic, aluminum and cardboard. Different materials offer various advantages to the products they enclose. Plastic packaging is perfect for frozen, perishable, snack and bakery goods. Aluminum is a great material for packaging liquids like juice, soft drinks, beer and canned goods that are perishable. Cardboard packaging is a great material for packaging frozen, fresh, perishable and dry food products.

3) Once it has been decided what material will be used for packaging there are questions that need to be answered about shipping and displays. It is important to create a package and product label that represent the product that is being sold before the production of either the package or label for the product is designed and manufactured.

4) After the above has been discussed and decided upon production of the products package and label can begin.

It is important that manufactures have a clear understanding of the product and brand before a custom label and package is created to market and distribute a product. This is the same whether a brand is introducing a new product or a new brand is being introduced to the market. A custom label and package are a huge part of the marketing. It is crucial that attention is given to every detail of a creating a new product from product development, package creation and custom label design in order to have a successfully marketed product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Typical parts of marketing and manufacturing include product production, packaging, and labeling design.  Each plays an important role in ensuring that the product is a success and guarantees success.  It is important in both marketing and manufacturing to be as efficient as possible that companies learn about how the process can be done efficiently in order to produce the best results.

In product packaging and custom label design there are clear principles to follow to ensure success.  There are some key elements that will demonstrate how this can be done effectively.  Answer the questions below to determine techniques to market products more efficiently.

How does the package influence the behaviors of the customer?

When it comes to package and label designs it is important that the consumer’s behavior is influenced in a manner that make them want to make a purchase.  So much attention is placed on making the package more appealing visually when it fact it is more important to make the package have qualities that are appealing to the consumer.  Flexible packaging that allows a product to be resealed for instance is a great way to appeal to consumers.  When a product does not require re-packaging after use it is far more appealing than those that do.  This is a major benefit to using flexible packaging when marketing products that are meant for more than one use.

Does the product and package labeling have a recall appeal?

Any product being marketed should have a recall appeal to consumers.  The product will be competing with others that are in direct competition with them. Therefore a need exists to consider the competition when packaging and labeling a new product.  Consider brand appeal when creating a new product label and package.  All of the products within the brand should have similar characteristics in the product label and package.

If the company brand is known for a certain unique logo then it is important the same logo is used on the custom product label and packaging of any product that is newly introduced to the market.  Where brand loyalty is strong the new product is certain to be recognized and purchased by those with a favorable impression of the company and product brand.

What sets the product apart from the competition in a side by side comparison?

Products will always be compared with those that are similar.  It should be expected that similar products will be placed on a shelf side by side.  In order to gain an advantage it is important that the custom product label and deign that is chosen shows off the edge your product has over the competition.  The label that is placed on the product can also offer specific advantages.  For instance, shrink sleeves when used prevent product tampering, flexible packaging offers the ability to be resealed and so on and so forth.

In order to be confident that the product packaging and custom product label are designed to maximize the benefits of the product follow the rules above throughout the design and production process.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Companies produce new products on to the market daily.  When a business manufactures a new product it must then package and label them.  It is important that marketers carefully examine the competition in all aspects including in designing the new label and package in order to ensure the product stands out.  First impressions make lasting impressions.  It is important new products hit the market with a bang.

Product Marketing:  In order to increase your brands awareness, bring interest to new products and really sustain your business it is crucial that your product marketing is effective.  In order to have a marketing plan that works to increase business it is important to consider that you have consider the four basics in marketing: product, price, place and promotion.  This product marketing mix is one of the most important components to building a successful business.

Company Recognition: Children are the center of attraction when it comes to product packaging.  Packaging that focuses attention on children in a great way to increase the indirect marketing your product receives.   In order to attract children packages should focus attention on them.  Product packages and labels become more recognizable to children when they contain fun games, bright colors, stickers or entertaining logos.  Each of these techniques is used to create a favorable recognition to your product from the younger audience.  Indirect marketing from children is an amazing marketing technique that gets a company’s product into family homes and eventually ends up making it a family staple.

Quality Labeling: The quality of a product label is as important as the superiority of the actual product itself.  Custom labels are thought to be quite expensive however this couldn’t be any further from the truth.  Custom product labels that is strong and durable in order to keep them in place.  If the label comes off in distribution it is useless in marketing the product.  The label doesn’t just describe the product it gives important details necessary for consumers to make an informed buying decision.

Important Business Factor:  The product label contains information that is necessary for the sale of a product.  This is especially true when it comes to labeling food products.  The label will contain information such as the expiration date, manufacturer’s contact information, ingredients, where the product was manufactured and more.  If a product is not labeled properly consumers will pass on the product for one that is labeled correctly.  Custom product labeling and product packaging causes an impact on how consumers think about their purchase.  The goal as a marketer is to ensure that impact is a positive one that draws them to make a purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.