Livingston Reporting - page 22

Traditional Advertising is Making a Comeback

Posted on by Creative Programs and Systems

Digital marketing has dominated the marketing field for more than a decade as potential customers shift their focus from physical media to an online presence. With this shift, television, radio, newspaper, and other previously-relied-on traditional advertising methods have needed to pivot in different directions.

Business-to-Consumer (B2C) service companies anticipate the biggest move to traditional advertising at 10.2 percent, while B2C product companies guesstimate they will see five percent growth. Those companies that rely on the internet to provide 100 percent of their sales are switching gears and aiming to increase traditional advertising spending by almost 12 percent through the next year. 

Recent evidence suggests a change is underway. Some factors behind this include: 

Becoming Numb: Many consumers view digital advertising as clutter and do not engage like they used to. For example, frustration from having to watch an ad before a video is fueling the shift back to traditional media.

Tried-and-True: The top most trusted advertising formats are traditional, which include print, television, direct mail, and radio. 

Devouring Cookies: Third-party cookies used to track website visitors are being phased out by both Google and Apple. As a result, more than 20 percent of companies seeking advertisement rely on traditional methods.

Podcast Growth: Similar to traditional radio, podcasts use an on-demand approach with over 100 million monthly listeners who trust their hosts and follow their endorsements. 

While experts have been suggesting traditional advertising will be extinct soon, it is, in fact, poised for major growth for the first time in over ten years. Traditional and digital marketing is the best bet for companies looking to expand their customer base. 

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At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today to learn how we can help launch your business to the next level.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Econoprint

FDA Approves First Advanced Macular Degeneration Drug

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A severe form of macular degeneration called geographic atrophy is the leading cause of irreversible vision loss in adults over 50. Geographic atrophy impacts 1 million people in the United States.

While macular degeneration is typically considered an incurable eye disease, and its origins are unknown, it has been determined that genetic and environmental factors can contribute to the development of the disease. 

Clinical trials are underway at Willis Eye/Mid Atlantic Retina for Syfovre, the first and only drug to treat this advanced form of macular degeneration, geographic atrophy, which can lead to blindness. While Syfovre has been proven to slow the progression of advanced macular degeneration, it will not reverse or cure the disease. 

Dr. Sunir Garg at Willis Eye said, “It’s a big deal for us because we went from not having anything to finally having something and that is a monumental achievement in our profession. It reduces the inflammation, and the inflammation is what is causing the damage. As time goes on, we can help them [patients] better protect their vision for a longer period of time.” 

Dr. Eleonora Lad, associate professor of ophthalmology at Duke University Medical Center, helped to oversee the clinical study of Syfovre. She said the new treatment is a “game changer” and “the beginning of a new treatment era for patients with geographic atrophy.” 

Macular degeneration experts such as Dr. Steven Schwartz of the UCLA Stein Eye Institute said the FDA’s approval is “very positive” for patients with unmet needs who need to preserve their vision. He said, “It’s particularly important while we continue to rapidly develop stem cell therapies that hold the promise for restoring vision already lost to this horrifying all-to-common cause of central blindness.” 

If you suffer from vision loss or need to schedule an exam to see an ophthalmologist, contact the doctors at Zen Eye Institute today.

Zen Eye Institute, formally Rohr Eye & Laser Center, has served the greater Grand Blanc area for over twenty years. Now operating under Dr. Charles Zenzen, we offer comprehensive medical and surgical eye care treating various conditions and diseases such as cataracts, glaucoma, diabetic eye disease, dry eyes, and more. For exceptional eye care at our state-of-the-art practice, call (810) 579-0202 to make an appointment today! 

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Rohr Eye & Laser Center

Superior Cancer Therapy via Novel Tracking Radiation Treatment 

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For the first time, researchers at the University of Michigan developed a way to measure radiation during cancer treatment using precise 3D imaging. 

Medical professionals could map the radiation dose by capturing and magnifying small sound waves created by the x-ray heating body tissue. This novel approach offers a new view into data and treatments that doctors could not see before.

Hundreds of thousands of patients receive radiation in cancer treatment every year, which introduces high energy waves and x-ray particles to the body in large increments to debilitate cancer cells. A lack of precision overshadows the benefits of radiation, which also generally damages healthy surrounding cells and can increase the risk of developing new tumors. 

Xueding Wang, the Jonathan Rubin Collegiate Professor of Biomedical Engineering, professor of radiology, and corresponding author in the study published in Nature Biotechnology, and leader in the Optical Imaging Laboratory, said, “Once you start delivering radiation, the body is pretty much a black box. We don’t know exactly where the x-rays are hitting inside the body, and we don’t know how much radiation we’re delivering to the target. And each body is different, so making predictions for both aspects is tricky.” 

Real-time 3D imaging allows doctors to focus radiation on cancerous cells more accurately and minimize exposure to nearby cells. Thermal energy results from x-rays when absorbed into tissues, which causes the cells to expand, creating a sound wave. 

Standard ultrasound technology cannot pick up on these acoustic waves, which are relatively weak. Now, this new technology detects the wave with a selection of ultrasonic transducers aimed at the patient’s side. The signal is augmented and relocated into an ultrasonic device that reconstructs the image. 

Oncology clinics can then maneuver radiation doses to ensure safer and more effective care. The new therapy can also be effortlessly added to existing radiation therapy equipment without significantly altering the clinicians’ current procedures. 

RadParts, a TTG Imaging Solutions Company, is the world’s largest independent distributor of OEM replacement parts. We specialize in low-cost parts for repairing linear accelerators and radiation equipment. Our mission is to provide high-quality, user-friendly, low-cost components and support for linear accelerators and radiation equipment. Contact RadParts at  877-704-3838 to learn more.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

RadParts

Advantages of Professional Lawn Fertilization

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One of the best ways to achieve a healthier, greener lawn is to fertilize the grass. While this might sound easy enough, incorrectly fertilizing can wreak havoc on your precious landscape. It is imperative to contact a professional to properly apply fertilizer, which will yield the following: 

Color
While pretty much everyone wants bright and beautiful green grass, the chemicals used in store-bought fertilizers can have the opposite effect. Nitrogen-heavy fertilizer can cause unpleasant patches and burn grass if not applied correctly. Moreover, the ratio of chemicals should be left up to the experts, as they know exactly what type of fertilizer your lawn needs based on a variety of factors.

Weeds
Everyone knows about dreaded weeds invading prized lawns across the country, yet most people do not treat them properly. With the correct fertilizer, grass can grow thicker and more luscious, blocking sunlight from lower weeds. Moreover, deep grass roots can overcrowd weed roots. Most fertilizers contain a pre-emergent fertilizer, particularly in the early spring mixes, helping the growth process. Professional lawn care specialists know when to apply these fertilizers. 

Roots
Lawns need strong, deep roots to absorb nutrients and water from the soil. If roots are underdeveloped or cannot grow properly, the grass will grow thin and frail due to a lack of nutrients. Thankfully, professional lawn fertilization experts are well-versed in root growth and know exactly how much to apply based on the lawn’s specific needs.

Pests
Bugs, insects, and other creatures can sense decaying lawns, as they are attracted to thin grass, bare spots, standing water, and more. With help from certain fertilizers, a special chemical deters most pests but can have negative effects if misapplied. Excess nitrogen is a wonderful environment for fleas, ticks, mites, etc.

Diseases
Just as Mother Nature created most things on our planet, yards and grass live with unique ecosystems susceptible to bacteria, mold, fungus, etc. Lawn disease can result from grass that is thin and weakened by illness. In high-nitrogen lawns, proper fertilization is important, as many fungi thrive in those environments. 

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Contact the experts at T&T Property Maintenance to learn more about our commercial property fertilizer service.

T&T Property Maintenance has been visualizing, creating, and maintaining commercial properties since 1997. We offer a vast number of services for our clients, including lawn and landscape maintenance, irrigation set up and repair, fertilization, weed and pest control, snow plowing and salting, and tree trimming and stump grinding. We are licensed with the Michigan Department of Agriculture, so you can rest assured we will do the job right – every time. We work with commercial businesses of any size and offer our services in seasonal or yearly packages, and a la carte. For over 20 years, we believe a satisfied customer is the only kind of customer. Call or e-mail us to learn more.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

T&T Property Maintenance

Risks of Swimming in Natural Waters

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Swimming is a great way to stay fit, as it can alleviate stress and enhance the production of endorphins, resulting in a feeling of well-being. Furthermore, swimming is an effective way to burn calories and work out muscles. Although swimming in a pool can be a hygienic experience, the same cannot be said for outdoor swimming. Continue reading to discover some of the dangers linked with open-water swimming.

Bacteria and Viruses
Open-water swimming is associated with many illnesses due to contamination. Bacteria or viruses can enter a human’s body through the eyes, mouth, or a cut on the skin. Viruses such as E. coli and Norovirus can lurk in natural waters, and rivers or canals might contain leptospira, which causes leptospirosis. If left untreated, leptospirosis can cause liver and kidney damage or eventually be fatal. Flu-like or jaundice symptoms can materialize up to two weeks after swimming in open water. Seawater is known to cause ear, nose, or throat infections and gastrointestinal upset. 

Chemicals
While swimming pools are extremely regulated, natural waters are not. Toxins from nearby farms or industrial areas can contaminate water, and many animals defecate in water. In specific situations, human sewage can be legally dumped into the water through pipes. There might not be signs warning of the potential dangers, but toxic agents can still be lurking in the water. When in doubt, choose to stay on land. 

Algae
Blue-green algae can be found in lakes, especially in warm summers. Once the algae start to multiply, a powdery green scum (bloom) forms on the lake’s surface. The scum is known to release toxins that are dangerous to humans and can be lethal to pets. Swimming in algal blooms can result in skin rashes, eye infections, acute gastrointestinal disruption, fever, muscle, and joint pain. 

Nearly all open-water swimming comes with risks, and swimmers should exercise caution when swimming in natural waterways. Always wash your hands before eating food after swimming in natural water, at minimum, and rinse off your entire body if possible. Open-water swimming in lakes, rivers, streams, ponds, and oceans can pose some risks beyond the hidden aspects of bacteria, bugs, parasites, algae, etc. Tides, currents, swells, and waves can be dangerous aspects of swimming in outdoor areas as well. 

Swimming pools are not perfect ecosystems; however, they properly disinfect the water with chlorine and maintain the correct pH to ensure it is safe. Injuries are less likely in pools, as lifeguards and safety equipment are virtually within reach. 

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Pound Pool Plastering services residential and commercial pools in applying a wide variety of pool plaster finishes and complete renovations. We offer Diamond Brite, Sunstone, Hydrazzo, and Marcite – and a great selection of tile choices and coping stones. Owner Dale Pound personally oversees each pool project to ensure the highest quality is delivered. Call or e-mail us for a free estimate. 

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com

Pound Pool Plastering

J&P Electrical: Our Story

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In September 2007, Jim Ozzello and Phil Delavy decided to take their combined 38 years of experience and form J&P Electrical Company. In 2012, Jason Ozzello officially became a co-owner of the company. Since Phil’s retirement, J&P has been a family-owned and operated business; owners Jason and Jim and brothers David and Jacob all work with the company. Travis Hill, our shop manager, has been a member of the company since its inception and is a longtime friend of the Ozzello family. 

Through the years, we have added many family members and friends to our team, resulting in a deep-rooted passion for the well-being of the company and our customers and vendors alike. We are a team at J&P, and we hope it shows in our customer service and products.

Thank you for allowing our family business to be a part of your business. We look forward to hearing from you!

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J&P Electrical is a full-service electrical supply company. At J&P, we source contractors, end-users, and supply houses with new surplus, quality reconditioned, and obsolete electrical equipment. We also purchase a wide range of heavy industrial electrical equipment such as bus plugs, bus duct, transformers, circuit breakers, fuses, and switchboards. Call us at 877-844-5514 for assistance.  

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

J & P Electrical Company

Living Off-Grid Urban Style

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Living “off-the-grid” refers to functioning without a controlled electrical power network, either sans electricity all together, or relying on a generator, or creating electricity through alternative sources such as solar and wind. Completely self-sufficient off-grid lifestyles are free from reliance on utilities, food, and housing. Self-sufficiency is crucial to living off the grid, especially during emergencies such as natural disasters or an economic collapse.   

Off-grid lifestyles are becoming increasingly popular as utility, housing, and food costs skyrocket. Generally, those who live off-grid find a large plot of rural land to settle in. Urban off-grid living is possible, despite initial doubts. 

Municipal utilities such as water, natural gas, electricity, sewer, and trash can all be substituted for self-reliability in one way or another. Suburban homesteading is possible…keep reading to learn how.

Housing
Living off-grid is easier if you have a home with a yard, so you can grow your own food, collect rainwater, etc. 

Food
To reduce dependence on grocery stores, grow as much food as possible, canning, dehydrating, or freeze-drying whenever possible. Consider using community gardens if you do not have an area for gardening or use pots to plant essentials. You can also plant fruit trees for long-term use. 

Transportation
Walking or biking can provide excellent exercise and saves money on gas, car maintenance, and insurance. Take advantage of public transportation and combine trips whenever possible.

Water
When water originates from a well or city municipality, conservation is essential. Take short showers or shower at the gym instead. Install water-saving shower heads, faucets, and toilets. Collect rainwater whenever possible. 

Electricity
Minimizing power usage is crucial for living off-grid, and solar panels are an excellent method to achieve this. Also, try unplugging items that are not currently in use. Turn off lights, hand-wash clothes, and bundle up inside during cold winter months. Use a clothesline to dry clothes whenever possible. Insulate your attic to prevent escaping air. Wash your dishes by hand, close unused air vents, and invest in LED light bulbs. 

Composting
Turn your food scraps into garden nutrients by using an indoor composter or creating a system outside. Worm bins are excellent options as well. 

Wolf Survival Gear is a hub for your prepping and survival needs. We are your trusted resource for concerned families, avid hunters, or serious preppers. Make us your one-stop-shop and prepare now, before you need it later. 

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Wolf Survival Gear

Busway- Bus Duct Market Expected to Expand Through 2031

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Busway and bus duct power distribution systems are used in both commercial and industrial situations to transmit electrical power safely and efficiently from the source to the loads. Delivering flexible and reliable power dispersal, they differ in construction, installation, and application. 

In 2021, the global busway- duct market size was valued at $12.1 billion. By 2031, it is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.5 percent. 

The primary companies summarized in the busway-bus duct market forecast report include ABB, Accu-Panels Energy Pvt. Ltd., C&S Electric Limited, Current Midwest, DBTS IND, Eaton Corporation PLC, General Electric Company, Godrej and Boyce Company Limited, Huapeng Group Company, Ltd., L&T Electrical & Automation, LS Cable & System Ltd., Powell Industries Inc., Schneider Electric, Siemens AG, TAIAN-ECOBAR TECHNOLOGY, Tricolite Electrical Industries, and Vidhyut Control India Pvt. Ltd.

Below, we further discuss what these power distribution systems are.  

Busway
Busway is a type of power delivery system composed of a metal enclosure, copper/aluminum conductors, and insulation. Generally arranged in a flat or rectangular shape, busways are enclosed in a protective housing usually made from steel, aluminum, or fiberglass. They are used in low and high-voltage situations and are often used in commercial applications where adaptable and efficient power is necessary. 

Busway is relatively versatile and can be used in straight runs, elbows, tees, and crosses. While it is normally installed overhead, it can also be underground or in a raised floor system. They are available in several amperages, voltage ratings, and insulation classes, which allow them to conduct a substantial current. 

Busway is easily modifiable, as it can be effortlessly reconfigured to accommodate changes in the power distribution system. Busway is energy-efficient and can transmit power with reduced operating costs. The protective housing ensures a high level of safety against electrical hazards. 

Bus Duct
Bus duct is a power distribution system that also involves metal housing, copper/aluminum conductors, and insulating materials. It’s arranged in a circular or oval shape, and the housing is made of steel, aluminum, or fiberglass. Bus duct is only used in high-voltage applications like power generation and transmission.

Bus duct is versatile and adaptable to various situations, including straight runs, elbows, and branches. Generally installed overhead, it can also be installed underground or in a raised floor system. Different ampere ratings, voltage, and insulation classes are offered to meet specific applications. 

Bus duct can handle high voltage and transfer energy efficiently, saving energy. In terms of safety, bus duct has a low risk of producing electrical shock due to the housing it is encased in. 

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J&P Electrical is a full-service electrical supply company. At J&P, we source contractors, end-users, and supply houses with new surplus, quality reconditioned, and obsolete electrical equipment. We also purchase a wide range of heavy industrial electrical equipment such as bus plugs, bus duct, transformers, circuit breakers, fuses, and switchboards. Call us at 877-844-5514 for assistance.  

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

J & P Electrical Company

PFAS to be Regulated in U.S. Drinking Water

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For the first time, the United States government will regulate PFAS (Perfluoroaklyl and Polyfluoroalkyl Substances) in the nation’s drinking water. PFAS do not break down under typical environmental conditions due to their tight chemical bond structure, which is why they are also dubbed “Forever chemicals.” It is suspected that these man-made chemicals can remain in the environment for thousands of years, though they have only been around for 60 years. 

Widely used in firefighting foams, cosmetics, non-stick cookware (Teflon), anti-static spray, clothing, pesticides, and much more, PFAS effortlessly contaminates soil and drinking water. Eventually, PFAS made its way into the food chain. It is estimated that 99.9 percent of people worldwide have PFAS in their bloodstream, including more than 200 million Americans in all 50 states. 

Due to their unbreakable nature, these cancer-causing carcinogens are in drinking water nationwide. Moreover, they slip through many filters and are undetectable by smell, taste, or sight. PFAS has been associated with various cancers, immune deficiencies, pregnancy complications, birth defects, and more. 

Now, a new regulatory proposal from the Environmental Protection Agency (EPA) would finally limit the amount of PFAS allowed in public drinking water. 

EPA administrator Michael Regan said, “EPA’s proposal to establish a national standard for PFAS in drinking water is informed by the best available science and would help provide states with the guidance they need to make decisions that best protect their communities.” 

A senior scientist at Environmental Working Group (EWG), David Andrews said, “The entire class of PFAS chemicals is a health concern. Action to reduce exposure cannot come soon enough.” 

If you are worried about PFAS in your drinking water, contact the water treatment experts at Reynolds Water today. 

Reynolds Water Conditioning was established in 1931 and is Michigan’s oldest water conditioning treatment company. Still owned and operated by the Reynolds family, we take pride in providing the highest quality products at a cost-effective price. If your tap water lacks the quality you deserve, contact us today at 800-572-9575.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Reynolds Water

Easing Arthritis Pain

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The main symptoms of arthritis include swelling, tenderness, or stiffness in one or more joints. Worsening with age, the most common types are osteoarthritis and rheumatoid arthritis. Osteoarthritis forces cartilage to break down, while rheumatoid arthritis results when the immune system attacks the joints, specifically the lining.

Depending on the type of arthritis you face, treatment varies, but the overall goal is to minimize symptoms and elevate the quality of life. Following an arthritis diagnosis, patients are advised to learn as much as possible about the disease and entrust their doctor with pain management. 

Arthritis patients should always pay attention to their joints and keep them moving through daily stretches, using good posture and knowing when to rest. Physical therapists can advise the correct type of movement for each individual. Generally, activities such as stretching, walking, cycling, or water exercises can help ease arthritis. Avoid running, jumping, tennis, high-impact aerobics, and repetitive movements such as serving a tennis ball.

Lifestyle changes are suggested for many people who suffer from arthritis. The biggest factor is to manage their weight and ensure it is within a healthy range. Smoking is also a huge factor for those who have arthritis, as it can cause extreme stress on connective tissues. 

Medications are available for those who experience arthritis pain. Some examples include pain relievers like acetaminophen (Tylenol), ibuprofen (Advil, Motrin IB), or naproxen sodium (Aleve), which can all help relieve occasional pain after unexpected movements. Creams containing capsaicin are also highly recommended for people living with arthritis. 

Arthritis pain can undoubtedly affect someone’s mood, making them feel discouraged and constantly in pain. Specific therapies are available to help treat both physical and mental symptoms. Some of which include: 

  • Acupuncture
  • Hot and cold treatments
  • Massage
  • Cognitive behavior therapy
  • Relaxation Therapy

If you are struggling with the symptoms of arthritis, contact Michigan Hand and Wrist for treatment.

Michigan Hand & Wrist was founded in 2001 with the mission to provide the highest-quality care for patients seeking surgical or non-surgical hand or upper extremity relief. Our goal is to exhaust all non-operative measures before discussing or moving on to surgical interventions. We offer on-site physical therapy from therapists committed to improving your quality of life. Our individualized treatments are modern, progressive, and exceptional. Call us at 248-596-0412 for further questions. 

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

MI Hand & Wrist