Livingston Reporting - page 19

Pool Plastering Timeline

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Pool plastering can be fairly intimidating if the homeowner does not know what to expect. Read on to learn the steps of pool plastering and discover how easy this project can be.

  1. Choose a color: A variety of plastering color options are available for swimming pools. Colors can vary based on water depth, so it is important to keep that in mind.  
  1. Drain the pool: One of the first steps for the pool crew is to drain the pool with submersible pumps. 
  1. Remove hydrostatic pressure: A crucial step in the replastering process, this ensures the pool will not pop or move while plastering occurs. The pool can expand outward without water to create pressure on the walls.  
  1. Prepare for plastering: This step is accomplished by undercutting waterline tiles and pool fittings such as jets, lights, drains, and returns.
  1. Inspect for damage: Cracks, hollows, and other issues might be brought to light during this time and must be remedied to avoid future complications. Hollows are created when calcium nodules mature, creating a hollow space beneath the pool’s surface that resembles bubbles or overall deterioration. 
  1. Muriatic acid wash: This process helps to remove stubborn stains, calcium deposits, etc., by removing a thin layer of the surface. It also allows the bonding materials to adhere in the next step.
  1. Bonding agent: Bond Kote is an acrylic-modified cement and sand mixture consisting of one part resin and one part bonding cement. Once they are mixed, they can be rolled or sprayed onto the pool walls or flooring. This step ensures proper adhesion between the old and new pool surfaces.
  • Plaster layers: Pool plaster is applied over a scratch coat with a thickness of ⅜ to ½ an inch. The finish will be smoothed with a trowel, and all hollows will be filled.
  • Hand wash: Any uneven surfaces that might have occurred during the application process can be smoothed out to ensure pool plaster is not too rough. The finish will be smoothed with a trowel, and all hollows will be filled.
  1. Refilling with water: Sequestering agents are added to the pool water to prevent staining the new plaster. Maintaining the proper pH is crucial to ensure the pool’s chemistry is correct and that the new plaster will last for years to come. 

Are you looking for pool plastering services? Look no further – Pound Pool Plastering can handle all your pool plastering needs. Contact us today to learn more. 

Pound Pool Plastering services residential and commercial pools in applying a wide variety of pool plaster finishes and complete renovations. We offer Diamond Brite, Sunstone, Hydrazzo, and Marcite – and a great selection of tile choices and coping stones. Owner Dale Pound personally oversees each pool project to ensure the highest quality is delivered. Call or e-mail us for a free estimate. 

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Pound Pool Plastering

Commercial Landscape Maintenance

Posted on by Creative Programs and Systems

Your business’s exterior landscape is often your customer’s initial encounter when they visit – and this visual first impression carries significance. Is your landscaping aesthetically appealing by exhibiting neatness and beauty, or does it showcase a collection of weeds and rodent damage?

At T&T Property, we keep commercial properties in Livingston and Oakland Counties in tip-top shape with services ranging from lawn maintenance, fertilization, weed and pest control, and irrigation set up and repair.

What is Commercial Landscape Maintenance?

Commercial landscape maintenance involves the strategic planning, designing, and ongoing care of a business’s outdoor environment, ensuring its appeal and welcoming ambiance. The process not only maintains the curb appeal of a commercial building but also promotes the safety and usability of the property. It encompasses the removal of debris, like fallen leaves and branches, and keeps the area immaculate throughout the year.

Standard packages typically include mowing and ornamental care. Plans are customizable to cater to customer needs, such as periodic fertilization, weed control applications, and applying seasonal pest control measures.

What Are the Benefits of a Commercial Landscape Maintenance Program?

Maintaining any landscape, particularly a large one, can become a manageable task with a structured commercial landscaping plan. Considering this, we list the advantages of implementing a comprehensive commercial landscape maintenance program:

  • The promise of lush, green grass that visually pleases and feels soft.
  • Flourishing and healthy flower beds that add vibrance.
  • Tidy and weed-free planting zones that enhance neatness.
  • Shapely and well-tended shrubs and greenery.
  • Creating welcoming, tranquil outdoor spaces for the enjoyment of your clients, visitors, and employees.
  • A pest-free area using wildlife pest control management.

Commercial landscape maintenance programs cater to a property’s landscaping requirements, saving valuable time for business proprietors and administrators.

What Does a Commercial Landscape Maintenance Program Include?            

Most landscaping firms customize their commercial offerings to match the individual requirements of their customers. However, most packages commonly incorporate the following services:

  • Trimming and pruning trees and hedges ensure they are safe, healthy, robust, and aesthetically pleasing.
  • Mowing and edging regularly as scheduled to maintain your lawn’s tidiness, health, and greenery.
  • Weed management by frequently treating and eliminating harmful and invasive weeds.
  • Mulching and fertilizing regularly to help retain moisture, keeping your landscape green and lively throughout the seasons.
  • Irrigation, drainage inspection, and repair, which may involve implementing a new irrigation system or adding drainage to avert flooding.
  • Tree care ensures that your trees remain healthy and robust, providing shade and enhancing the beauty of your landscape. 
  • Removing leaves, branches, and other debris throughout the year, providing a clean and clutter-free landscape.
  • Setting up preventive measures against pests such as moles and gophers to keep your lawn lump free and avert damage to landscapes, lawns, and flower beds.
  • And much more.

How Much Does a Commercial Landscape Maintenance Plan Cost?

It depends on the size of your property, the number of garden areas you have, and the specific services included in the package. Below are a few factors that will determine the cost:

  • Maintenance Frequency: The overall cost will escalate based on the frequency of maintenance services required.
  • Property Size: The acreage or square footage for property maintenance will determine the cost. Obviously, the larger an area, the more expensive it will be to maintain, as an increase in the workforce and equipment are necessary.
  • Required Services: Full-suite maintenance programs will be more costly than basic moving services. Premium services like ornamental plant care and irrigation may carry a higher price tag than base care. 

Looking to set up a commercial landscape maintenance plan? Contact T&T Property Maintenance to schedule a free estimate today!

T&T Property Maintenance has been visualizing, creating, and maintaining commercial properties since 1997. We offer a vast number of services for our clients, including lawn and landscape maintenance, irrigation set up and repair, fertilization, weed and pest control, snow plowing and salting, and tree trimming and stump grinding. We are licensed with the Michigan Department of Agriculture, so you can rest assured we will do the job right – every time. We work with commercial businesses of any size and offer our services in seasonal or yearly packages, and a la carte. For over 20 years, we believe a satisfied customer is the only kind of customer. Call or e-mail us to learn more.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

T&T Property Maintenance

Removing PFAS From Your Drinking Water – Farmington Hills, MI

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PFAS in Drinking Water: Analyzing Health Risks and Methods for Elimination

Per- and polyfluoroalkyl substances, or PFAS, comprise a family of synthetic chemicals in production and have been utilized across various industries since the 1940s. These chemicals are frequently incorporated into products such as Teflon, water and stain-repellent fabrics, paints, waxes, and firefighting foams. The latter being a significant contributor to groundwater contamination near airports, military bases, and firefighter training facilities. There is a growing concern as these chemicals have been identified in alarming concentrations in drinking water sources throughout the United States.

PFAS chemicals, particularly PFOA and PFOS, have been the most widely manufactured and studied. They persist in the environment due to their long half-lives and can accumulate in the human body over time. Studies indicate that exposure to these substances can harm human health. In response to these findings, production of these chemicals has ceased in the United States. However, they are still manufactured in other nations, and products containing these chemicals could be imported into the U.S.

Considering the potential health risks associated with PFAS, it is vital to consider strategies for eliminating or reducing their presence in drinking water sources. Various filtration methods can be effective in removing these chemicals from water. Understanding the gravity of the issue and adopting effective measures can contribute to safeguarding public health.

Health Impacts of PFAS Contamination in Water

Exposure to PFAS, or per- and polyfluoroalkyl substances, has been linked to various adverse health effects in humans. When humans or animals consume these chemicals, whether through food or water, they are absorbed and can build up in the body. Since PFAS has a protracted presence in the human body, continuous exposure from various sources can cause levels to escalate. Over time, this can reach a critical point where individuals experience detrimental health consequences.

Research has demonstrated that two specific PFAS chemicals, PFOA and PFOS, have the potential to induce a variety of adverse effects. In laboratory animals, these substances have been shown to affect reproductive and developmental processes negatively, cause damage to the liver and kidneys, and impair the immune system. Additionally, PFOA and PFOS have been associated with animal tumor development.

In human studies, the most consistent outcome associated with PFAS exposure is elevated cholesterol levels among those exposed. There are also more limited findings linking exposure to changes in infant birth weights. Specifically, for PFOA, there is some evidence of a correlation with cancer, while PFOS has been connected with disruptions to thyroid hormone levels.

Given the potential ramifications on health, it is vital to be vigilant about PFAS exposure, mainly through drinking water, and take necessary precautions to mitigate the risks associated with these chemicals.

Removing PFAS From Drinking Water

Several technologies can be employed to effectively eliminate PFAS, particularly Perfluorooctanoic acid (PFOA) and Perfluorooctane sulfonic acid (PFOS), from drinking water. Among these, ion exchange, activated carbon adsorption, and reverse osmosis have proven highly effective. For residential settings requiring whole-house filtration, ion exchange systems with a dual-tank design are emerging as a superior option due to their enhanced safety and effectiveness. This involves exchanging ions between the contaminants and a medium. At the same time, activated carbon adsorption traps contaminants on carbon particles, and reverse osmosis uses a semi-permeable membrane to filter out PFAS.

Reverse Osmosis: A Filtration System to Remove PFAS in Water

Reverse osmosis, a technology that employs a membrane for filtration, can be effectively utilized as a point-of-use system for purifying water from PFAS. This can be set up at specific water outlets, such as kitchen sinks, where it directly feeds a designated drinking water tap and appliances like ice makers or refrigerator water dispensers. The reverse osmosis system can be conveniently installed under the kitchen sink or in the basement beneath it, with a pipeline running up to supply the dedicated faucet.

To learn more about PFSAs, visit www.epa.gov/pfas/pfas-explained

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Reynolds Water Conditioning was established in 1931 and is Michigan’s oldest water conditioning treatment company. Still owned and operated by the Reynolds family, we take pride in providing the highest quality products at a cost-effective price. If your tap water lacks the quality you deserve, contact us today at 800-572-9575.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

Reynolds Water

Green Building Trends to Watch

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The Center on Global Energy Policy reported that the worldwide buildings sector uses roughly 30 percent of energy for natural gas, electricity, heating, cooling, lighting, equipment, cooking, and more. Decarbonization is an important factor when it comes to the construction sector. With global warming on the rise, eco-friendly commercial buildings are in high demand, especially considering the large amount of non-renewable resources used for energy. Several environmental trends are on the rise; keep reading to learn more about them. 

Water Conservation
Rainwater capture and other water-conservation methods are being tapped into by cities, hoping to lower their burden on supplies. Decades of drought have forced reclamation facilities to examine below-normal water storage, so onsite water reuse systems have been gaining popularity worldwide. These treatment techniques collect water from stormwater, wastewater, and rainwater. Moreover, the non-potable water is reused for outdoor irrigation and flushing toilets. Smart water systems also inform property managers about water consumption, leaks, malfunctions, or other issues. Electric water heaters are also on the rise, as these help decrease fossil fuel dependence.

Renewable Energy Generation
Photovoltaic systems and solar panels are used for renewable energy generation and energy storage, lowering s a building’s carbon footprint and utility bills. Between January 2022 and January 2023, the price of energy rose almost 13 percent. Ultra-large batteries store electricity so buildings can use it as a reserve when necessary. Energy-efficient heat pumps and solar panels benefit builders, as they can provide sizable savings for electricity usage.

Inflation Reduction Act
The United States’ largest climate investment initiative of all time, dubbed The Inflation Reduction Act (IRA), was signed into law in August 2022. Millions of dollars of rebates and tax credits for greener and more energy-efficient building upgrades are being set by the IRA. With more energy-efficient HVAC systems, electric ovens, water heaters, etc., IRA incentives will be more attainable.

Energy-Efficient Equipment
Environmentally friendly equipment is on the rise as many buildings switch to all-electric Variable Refrigerant Flow (VRF) technology, zoning, and smarter system controls. VRF technology allows a building to be split into several zones for heating and air conditioning, depending on what is needed. Zoning is based on smart controls that improve energy usage for architects, builders, engineers, and building owners. 

Building Materials
The IRA denotes funding to the General Services Administrator (GSA), as listed in Section 60503, for construction materials and low-embodied carbon rates for governmental construction projects. As these energy tactics expand, the market is expected to grow. Window glazing can reduce a building’s energy usage, as can photovoltaic windows, which can lend solar power to the building and reduce carbon emissions by up to 40 percent. 

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State Electric Company is a leader in the electrification of the nation. Our highly educated and experienced team of professionals uses industry-leading software technology and has partnered with manufacturers to deliver affordable solutions for all your electrical needs. State Electric Co. is also an exclusive distributor for Enel X JuiceBox EV chargers for residential and commercial use. We are fully licensed, insured, and bonded to install charging stations for homes, offices, hotels, and more. With our extensive knowledge of renewable energy, our team provides customers – large or small – with efficient electrical solutions. Contact us today to learn how we can safely and affordably meet your energy needs. 

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

State Electric Co.

Pool Surface Options

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Concrete is often used to build swimming pools despite the fact that the material is extremely porous. Pools made solely from concrete would leak. To seal the concrete, a non-porous material is applied to make the surface of the pool resistant to moisture.

Whether the pool is new or refurbished, the surface finish makes all the difference. The main options for pool finishes include plaster, aggregate, and tile. Cost is generally the deciding factor when it comes to surfaces. The main contributors to price include the pool size, the region you’re located in, and the material you use. Read on to learn more about the four main pool finishes.

Aggregate
This type of finish has been gaining popularity in the past few decades and is considered by many to be the most desirable pool surface. Aggregate typically consists of river pebbles, stones, ceramic-coated crystals, or glass. All surfaces can be either exposed or polished, resulting in a texture that is smooth or bumpy. Pools with aggregate finishes are typically more durable and chemical-resistant than plaster. Exposed aggregate can last between 15 and 20 years with few issues besides potential fading or discoloration.

Plaster
A three-quarter-inch layer of dense mortar applied to the interior pool surface makes up plaster finishes. Roughly 200 proprietary blends exist, but they are all cement and sand mixed and troweled. One of the most popular – and oldest – pool finishes, plaster has been in use since the 1960s. While the surface is hard, it feels smooth and looks white. The light color makes the pool water appear more bright, clean, and blue. Plaster does require some maintenance, as it stains and collects algae more than aggregate or tile. Plaster is the cheapest option but has the shortest lifespan at approximately ten years.

Tile
Tile is the newest pool surface material that can show off elaborate designs and shiny colors and offers a variety of possibilities for pool owners. Glass pool tiles are silicate and smaller than ceramic or stone. They come in various colors, textures, and shades. Glass tile is the most durable finish option, as it is resistant to chemical corrosion, fading, staining, and discoloration. Moreover, the surface integrity of the tile is maintained indefinitely. Tile is a modern option and look; reflecting the sunlight, it provides a bright alternative.

Paint
Lastly, painting the concrete is an option for pool finishes. Though it sounds inexpensive, it can be costly, and the paint can bubble or chip. Also, the paint generally takes about two weeks to cure. However, with pool paint, you can create fabulous underwater murals that are shiny and reflective!

Looking to update the surface of your pool? Contact Pound Pool Plastering for an estimate today!

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Pound Pool Plastering services residential and commercial pools in applying a wide variety of pool plaster finishes and complete renovations. We offer Diamond Brite, Sunstone, Hydrazzo, and Marcite – and a great selection of tile choices and coping stones. Owner Dale Pound personally oversees each pool project to ensure the highest quality is delivered. Call or e-mail us for a free estimate.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

Pound Pool Plastering

Inflation Reduction Act Offers Energy-Efficient Home Improvement Credits

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The Inflation Reduction Act (IRA), signed into law by President Joe Biden, is a legislative collection of documents designed to diminish climate change, reduce the federal deficit, lower costs for families, and raise taxes on large corporations. 

While taxes and healthcare are important, the renewable energy sector is poised for growth through homeowners looking to remodel or improve their space. Home improvement and remodeling industries will see specific clean and renewable energy tax provisions as outlined by the IRA for the next ten or more years.

Energy-Efficient Home Improvement Credit
The Nonbusiness Energy Property Credit (NEPC), which expired at the end of 2021, will be revitalized and renamed the Energy-Efficient Home Improvement Credit (EEHIC). The EEHIC will offer homeowners higher tax incentives for qualifying home improvements, including energy-efficient appliances, insulation, windows, doors, roofing, etc. The credit will be up to 30 percent of all eligible home improvement costs made during the year, with a $1,200 annual limit. 

After 2024, EEHIC credits will only be allowed if the product manufacturer creates a specialized identification code, which the taxpayer claims by using that code on their federal tax return.

Residential Clean Energy Credit
Another revitalized tax credit under the IRA is the Residential Energy Efficient Property Credit (REEPC), now renamed the Residential Clean Energy Credit (RCEC). The RCEC gives a 30 percent credit for installing qualifying green-energy systems such as solar, wind, geothermal, biomass, or fuel cell power for heat, air conditioning, electricity, and more.

High-Efficiency Electric Home Rebates
The IRA offers a High-Efficiency Electric Home Rebate Program aimed at lower- and middle-income families. Potential buyers who make 80 percent or less of their area’s residential median income can qualify for a wide range of tax rebates for water heaters, area heating or cooling, stove tops, breaker box upgrades, insulation, electric wiring, etc. A few stipulations do exist, though, which include the percentage ratio between the cost and the family’s income, the total amount of rebates, and more. 

Are you looking to update your home or office to be more environmentally friendly and energy efficient? Call JFC remodeling to help lower your carbon footprint. 

JFC Remodeling is committed to providing top-quality home reconstruction services to clients throughout Livingston County. With over 30 years of experience in the industry, our licensed contractors create unique, individualized, and polished renovations. Whether the site requires an improvement, repair, or is a new construction, you can trust our experts to deliver remarkable results. Call or email us to learn more.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Jason Foldenauer Construction

Harnessing the Power of Commercial Busways: The Future of Electrical Distribution

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The demand for efficient and reliable power distribution systems in commercial spaces is skyrocketing in today’s fast-paced world. From bustling shopping malls to high-tech office complexes, the lifeline of these structures is a seamless supply of electricity. Here’s where commercial busways make a grand entry as the modern-day champions of electrical distribution.

What exactly is a commercial busway? Imagine a series of electrical conductors neatly tucked inside a protective enclosure. These conductors play a pivotal role in distributing electricity throughout a building. Unlike traditional cabling, which often resembles an unruly jungle of wires, busways are streamlined, efficient, and modular.

Modularity: A Game Changer

The beauty of commercial busways lies in their modularity. Need to revamp a section of your office? No problem! Busways can be easily reconfigured or extended, saving time, and reducing costs. The plug-and-play nature of busways means that adding or relocating power outlets is a breeze. Say goodbye to extensive rewiring and welcome the era of flexible power distribution!

Compact and Space-Efficient

Real estate is precious, especially in commercial settings. Busways’ sleek design ensures that they take up minimal space, without compromising on performance. This is a boom for architects and engineers, who can now plan spaces without the bulky constraint of traditional electrical cabling. The reduced footprint also translates to better airflow and cooling, which is critical in areas housing sensitive electronic equipment.

Safety and Reliability: Non-Negotiable

Safety is paramount, and commercial busways deliver. The protective enclosure around the conductors mitigates the risks of electrical shocks and arc flashes. Moreover, busways are designed to contain electrical faults, reducing fire hazards. With busways, you can rest assured knowing that the occupants and assets are shielded from electrical mishaps.

Energy Efficiency: Good for the Wallet, Great for the Planet

Finally, let’s talk about energy efficiency. Busways are designed to minimize electrical losses. This means that more of the electrical power is utilized effectively, leading to lower energy bills. Moreover, by optimizing energy use, busways contribute to a smaller carbon footprint. Adopting busways is a step in the right direction for eco-conscious businesses.

To summarize, commercial busways are nothing short of an electrical marvel. Their modular and compact design, coupled with safety features and energy efficiency, makes them an indispensable tool in modern commercial spaces. As we continue to build and innovate, busways will undoubtedly play a central role in shaping the electrical landscapes of the future.

J&P Electrical is a full-service electrical supply company. At J&P, we source contractors, end-users, and supply houses with new surplus, quality reconditioned, and obsolete electrical equipment. We also purchase a wide range of heavy industrial electrical equipment such as bus plugs, bus duct, transformers, circuit breakers, fuses, and switchboards. Call us at 877-844-5514 for assistance.  

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

J & P Electrical Company

Finding Contractors for Subcontracts

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Relationships are vital in the commercial construction industry, specifically between general and trade contractors. While general contractors subcontract work to a variety of subcontractors, trade contractors focus mainly on projects given to them by general contractors, making this dynamic for both sides mutually advantageous.

The partnership between subcontractors and general contractors can be complex. General contractors typically require subcontractors to get prequalified before performing any work or being invited to submit bids on jobs. Subcontractors usually need to provide information to the general contractors, including safety records, finances, bonding capabilities, litigation history, insurance coverage, relevant work history, experience, and more. Trade contractors also perform their own vetting process to determine goals and ensure they are able to work with a reputable general contractor.  

In both cases, information should be funneled to owners during pre-qualification or when securing the contract. All plan changes or specs should also be reviewed so extra work doesn’t add up down the road. 

Clauses are generally what to look out for in contracts. Here are some examples:

Pay-when-Paid and Pay-if-Paid
These two main contract provisions should be analyzed intensely before any signature. Pay-when-paid contracts require the general contractor to pay the trade contractor when the owner pays them. Pay-if-paid requirements outline subcontractor payment if the general contractor gets paid. If they do not receive compensation, neither does the subcontractor. 

Flow-down and Pass-through
While incorporating the terms of the general contract with the owner into the subcontract, the subcontractor assumes the same duties toward the general contractor as they would to the owner. Prime contracts should be reviewed if these clauses are on the table since they can help specify whether there are terms that should be avoided. 

Change Orders
All work should be submitted in writing, and jobs should never be completed without an agreement from the owner. There should be a designated change order authorized person as well. 

Indemnification Clauses
General contractors who are negligent will be disciplined accordingly due to this clause. For subcontractors, their indemnification should only require them to assume liability for their own carelessness. 

Payment Bonds
General contractors are almost always required to post a payment bond to protect the owner, while private owners are also increasingly requiring them. If established, these bonds help to avoid liens filed against their property. 

At Construction Bonding Specialists, we work with new and experienced contractors to find the most satisfactory bond solutions. As a distinct surety-bond-only agency with decades of bonding experience, we work to discover surety solutions for all types of cases ranging from ordinary to challenging. Call us at 248-349-6227 to learn more.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Construction Bonding Specialists

Preapproved Versus Prequalified

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Though prequalified and preapproved sound like similar terms, they actually mean different things in the mortgage industry, depending on the creditor and the type of loan or credit. Many creditors use the terms interchangeably, but they are, in fact, different.

Despite whether the buyer is trying to get prequalified or preapproved, a creditor must do an initial assessment to determine whether they will get approved for a new loan. The creditor will offer varying interest rates, terms, and loan amounts based on that number. Offers based on prequalifications are less stable than preapproved ones. Neither prequalification nor preapproval guarantees that the borrower will qualify for a loan or credit card.

Preapproved
Preapproval occurs once the borrower is accepted for a loan or credit card, depending on the process. Prescreened offers usually indicate that the potential borrower is on a credit reporting agency list of consumers who meet specific criteria. Sometimes, the lender can decide to decline the borrower’s credit application after reviewing the credit report, scores, and information provided to them. Preapproval does not mean the potential borrower has secured any loan or credit card. When it comes to mortgages or vehicles, a complex application and review process can occur, involving tax returns, proof of income, bank statements, and a credit check. Most mortgage brokers or automobile lenders will review the documents and offer a loan in the form of a preapproval letter, good for several months.

Prequalified
After the borrower submits an application, prequalification comes when the creditor reviews the borrower’s credit to see whether they can qualify for a loan or credit card. Requirements vary but might involve sharing information about the borrower’s financial situation, annual income, housing payments, and savings accounts. Soft inquiries will hit the borrower’s credit, but this type does not affect credit scores. Official documents might be mandatory if a complete review process is done, leading to a hard credit inquiry, which can lower credit scores. While getting prequalified doesn’t guarantee approval, it’s still a good idea to start with a soft inquiry to see whether the hard inquiry will be necessary down the road.

If you are looking to get a mortgage, you’ve come to the right place. Contact the experts at EB Mortgage to learn how we can help save money!

EB Mortgage is a locally owned mortgage company with experts in new home purchase, refinancing, and commercial loans. Our wholesale rates can’t be beaten. We offer more products, more options, and more solutions. Our “3C” Process is simple: complete our pre-approval request, consider options based on your requirements, and choose the offer that suits your needs best. Call us or e-mail us today!

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

EB Mortgage

Five Strategies for Boosting Product Awareness

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Connecting with customers is key whether you own or operate an e-commerce or brick-and-mortar storefront. Getting your name out and announcing a new product can be challenging without a proper following. While gaining traction may be tricky, it isn’t impossible. Read on to learn some essential strategies for boosting your business and building product awareness. 

E-Mail Marketing
Newsletters are a great way to announce product changes, specials, and more. Your most loyal customers will likely be interested in hearing up-to-date news. Plus, it’s an easy and inexpensive way to stay relevant and top-of-mind with clients. 

Giveaways and Prizes
Generating buzz around new or best-selling products can really flourish by launching giveaways. Not only do prizes keep repeat customers engaged, but they are also a great way for new clients to swallow your hook, so to speak. 

Professional Media
Great photos or videos can make or break a product. With captivating visuals, brand awareness can gain traction. To showcase your items, choose high-resolution, bright, non-distracting photos or videos that clearly give you an idea of what you are offering.  

Story Time
Many customers genuinely want to connect with their favorite brands, and stories are one of the best ways to humanize your business. Leveling with clients in a real way ensures you pique their interest and keep them coming back for more.

Partnerships and Collaborations
When social media users are already loyal to one product, they tend to follow the parent company. When the business teams up with other like-minded companies, consumers trust that connection, which creates an immense – and swift – amount of engagement. 

Are you looking to boost your business? Contact the digital marketing experts at Creative Programs and Systems today.

Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/ 

Creative Programs and Systems