Livingston Reporting - page 110

Choosing a Unique Fence For Your Landscape


Installing fencing in locations that blessed with slopes, hills, or any tricky landscape feature can be a challenge.  Whether you are searching for ways to keep your home and family secure or you just want to add a little privacy to your space don’t let a few complicated yard elements stand in the way of you and your new fence.

Erecting a fence can be difficult when there are unique characteristics in the landscape of the space you wish to utilize.  You may have large rocks in the way of a fence post.  Perhaps you desire to install a fence in a commercial setting, but you also need to make sure you leave space for parking and driveways. Sometimes a fence needs to be installed on an incline.  Aluminum fencing can meet the challenge that any landscape throws at you. 

Hills, Slopes, and Valleys

A landscape with lots of different land elevations is the trickiest of all to install fencing on. Not every type of fencing can handle various grades however, aluminum fence panels are manufactured in a way that installation can be done with great ease.  One of the biggest benefits that come with aluminum fencing is that the pickets are vertical and can easily be manufactured to consider the changes in grade throughout the landscape. 

Raked fencing is the phrase that fence manufacturers in describing pickets that can be adjusted for the slope of the landscape, while keeping bottom railing parallel to the ground. 

A mistake that is commonly made by homeowners is installing the posts and fence panels on a slope instead of adjusting the fence panel to the slope.  Aluminum fence panels should be parallel with each being installed right next to one another. When planning for and ordering your aluminum fence, gate, and accessories it is important to choose the correct heights and adjust for various slopes, hills, and valleys in the yard.  The height of the fence panels that are ordered will differ depending on where in the landscape they will be installed and the landscape imperfection that is found.

Stepped fencing is another way in which unique landscapes can be addressed.  Stepped fencing is when aluminum fence panels are installed right next to one another, with the tops making a step design instead of being parallel with one another.  When stepped aluminum fencing is chosen over rackable fencing the bottom panels may create a triangular gap where the fence doesn’t completely reach the ground.  The stacked aluminum fencing option doesn’t work if you are trying to enclose a space to keep small pets from escaping. Consider the goal for fence installation when determining if stepped or rackable aluminum fence panels are is the right option for your landscape needs.

Tight Spaces and Corners

Tight spaces and corners are not an issue when fencing with aluminum.  Even narrow corners can be fenced with ease when installing aluminum fence panels.  This is accomplished in two different manners, one through bypassing the corner all together, the other by stopping the fence a little short.  It is important to make sure that there is not too much space between posts on these tricky corners as it can be off putting aesthetically.  The vertical pickets have a way of pulling together the look of fencing even with the trickiest of tight spaces and corners.

No matter the situation or layout of your yard or landscape setting we have a solution for your needs!

iFenceUSA is an online distributor of wholesale aluminum fences and gates for residential, resort, commercial, and industrial installation.  As an industry leader in maintenance-free aluminum fencing products we have all your aluminum fence and gate needs covered.  More information can be found online at https://ifenceusa.com/.



The Correct Use of Lighting in Your Home Improvements


In order to bring your remodeling projects to a whole new level consider the lighting in the space. In order to truly understand how the lighting in a room can spice up any renovation it is important to know what types of lighting is available and the best ratio of light to use within the space. To help we have created a list of different lighting options available to choose from.

Options in Lighting

Lighting can be used in a number of ways.  More often than not layered lighting is the best option to really boost your rooms appeal. When renovating the space consider how the three options below work together to not only provide functionality but also style, and beauty. 

Ambient Lighting: General lighting is considered ambient lighting and is used to create overall illumination within your renovation. Ambient lighting is the lighting is the usable lighting in the space.  It provides the brightness that is needed in the room to proceed with the tasks that are done within the space.More often than not your renovations will include ambient lighting.  This includes lighting that comes from the ceiling from ceiling mounted lights, recessed lighting, track lights, and chandeliers.

Task Lighting: As the name applies, task lighting is in place to make every day tasks easier.  Task lighting provides a small beam of targeted light for activities like working, cooking, reading, getting ready and more.  Some examples of task lighting are floor lamps, reading lamps, under-cabinet lighting, stove lighting and more.  Task lighting take away the imperfections such as glare and shadow.

Accent Lighting: Much like you add a hat and scarf to your coat or earring to an outfit, accent lighting is used to add flair to your room. It adds a focal point within your room. Most accent lighting fixtures provide at least three more times the light then ambient light does.  If you have incredibly high ceilings and you want to accentuate the height add an accent light to the ceiling.  If you have a picture on the wall that you want to be the main focus of the room, try adding in sconces that project lighting on to the pieces. 

Plan for Lighting in Your Renovation

As you are planning for your remodel clarify your goals for the space and how the lighting needs to be utilized in the space.  What will you be doing in the space?  If you are renovating a kitchen are you looking to do more than cook and eat? Often times extra lighting is needed above an island area to illuminate the space for working or studying. Consider adjustable lighting as well in areas like a dining room so that the mood of the room can be changed depending on the situation.

Your lighting should also take into consideration the style of your renovation.  Modern lighting options don’t fit in aesthetically with country chic.  When choosing lighting consider the different aspects of the room remodel you want to coordinate with. 

Next it is important to consider how much lighting you actually want and need.  What is the right amount of lighting to make your renovation usable as it is intended too?  Having too little lighting in a space may make the remodel useless which is the last thing you want for your new space.  Consider the size of the space.  A good calculation to make is that 40 lumens are needs per foot of room space.  A 600 square foot room would need 24,000 lumens, 600 square foot x 40.

Build a plan for your room remodeling lighting elements that begins with a central source of ambient lighting.  You can build onto the lighting in the space from there.  Task lighting is usually the next element that contractors consider. Do you need some glare free work space above the counters to allow you to easily measure ingredients?  Do you need additional lighting over a kitchen island where you will be prepping meals or bake goods?  Lastly, choose one interesting feature in the renovation that you want to bring attention to.  Add in an accent feature to highlight the feature.  If you have had an amazing arched entry add you may want to include wall sconces that shine light upward on each side of the entry to highlight the arch.   

It is also important to choose the right type of light bulb for each type of lighting feature.  Will you be using all incandescent lights?  Do you prefer LED bulbs?  Are you okay with a combination of both?  Most ambient lighting will use incandescent light bulbs as they provide a warm glow.  LED lights are best used in task lighting where the brightness of the bulb helps to see what you are working on better.

Glen Miller the Home Doctor is a licensed general contractor servicing Livingston County and the surrounding areas.  Glen offers a wide range of services including home maintenance plans, age in place remodeling, kitchen and bathroom remodeling, finished basements, and hardwood floor refinishing.  More information can be found online at https://www.glenmillerthehomedoctor.com/

Planning for The Best New Year’s Yet

New Year’s Eve is the BIGGEST party night of the year and the Event Planners at Event Planning DC are here to help!   Not everyone is a “party person” so that is why we are here to help.  Whether you are planning a party at your home or at a location there are a few creative ideas for celebrating with your family and friends. Below you will find some top tips for planning an event to remember.

Snack Trays

Instead of planning a huge elaborate meal consider snack trays to feed your guests throughout the evening.  Cheese, meats, and cracker trays, fruit and veggie trays, nut samplers, chips and popcorn trays, hummus and pita  platters, dessert trays, and more. 

Karaoke

Nobody can resist a microphone!  Karaoke is a crowd favorite.  If you have a speaker, a microphone, and a computer you can have a karaoke party. Whether you choose to sing popular Christmas tunes or piano bar songs people will love to sing along. Karaoke is a great ice breaker and gets people enjoying the moment.

Photo Booths and Props

Photo booths are all the rage and are easier then ever to set up and execute.  Grab a back drop,some basic props and costumes, a camera, and get ready to click away!  A photo booth works for all age groups and is a great way collect memories from your event.

Themed Party

Any type of theme will work, they are all fun and can be inclusive to everyone at the party. Decorations, food, music, and attire can all match the theme to make it legit.  One of the most popular New Year’s Eve themes is The Great Gatsby. If you want something a bit more festive and fun, try a beach party in the middle of the winter. 

Game Night

 This is a great option when planning an event that involves families and people of all ages.  Whether it is board games or competitive Wii competition, or a combination of the two it is a perfect way to gap the age difference and bring everyone together as one. 

Makeovers

This may not be a night time activity but how much better is a makeover party when bringing in a New Year. Start the night with the girls getting your hair, nails, toes, and a purchasing a new outfit for your big evening out. 

Movie/Fort Night

This is a great party event when bringing your family together.  It is a special time for cousins to unite under a massive living room fort and some good movies. 

Event Planning DC provides full event planning, partial event planning, month-of (day-of) event coordination, event styling/design and decorating services throughout DC, Maryland, and Virginia, with access to local and national vendors who may provide additional services suitable for your event and budget.  We pride ourselves on providing only the highest quality event coordination, giving you and your guests the perfect day, no matter what the occasion including exclusive corporate and non-profit events, weddings, Bar & Bat Mitzvahs, community events and milestone celebrations.  More information can be found online at https://www.eventplanningdc.com.

More Answers to The Million Dollar Question, “How do I get my website on the first page of Google?”


It is the question we are asked more than any other, “How do I get my website on the first page of Google?” and as we previously mentioned,there is more than one way to reach Googles front page.  In this installment we will look at gaining first page Google access both through paid ads and organic searches. 

 Let’s start by talking about paid advertising, more commonly known as Google Ads.  This is the quickest method in which companies can get their website to be viewed on page one of the Google search engine for particular keywords and phrases.  One of the easiest ways to describe Google Ads is to compare it to an auction.  Once you have created and set up a Google Ads account you will create bids for targeted keywords and phrases.    This bid is the amount you are willing to pay for ad positionings for your targeted keywords.  Pay per click as it is referred to allows higher bids to appear closer to the top of the page with all other elements being equivalent. 

There is a lot more that goes into paid per click advertising on Google.  This is however a very simplified approach to introducing the concept of paid advertising.  Website owners will choose a daily budget that they don’t want to go over and once this amount has been spent your ads will stop showing.  Ad scheduling helps to narrow down the time frame which your ads are shown.  It is important to note that you will have more ad impressions than ad clicks.  In pay per click advertising you are only paying for those clicks to your actual ad.  Setting up campaigns with quality ads and keywords will lead to a higher quality score, further enhancing the positioning of your ads.

There can be a large difference in campaign costs between industries.  For highly competitive industries such as construction, legal firms, and IT companies commonly have bids ranging from $1.00 up to $100.00. Paid advertising can be cost prohibitive especially when not properly managed. 

CPS has a Google Ads expert on staff.  It is common for companies to set up a Google Ads account without professional assistance. Google has made it very simple to sign up and create ads on their platform. Bing has a similar product as well. The problem is that if you don’t know what you are doing you can easily waste hundreds of dollars. 

I suggest all companies hire a professional that is certified in Google Ads to create and manage your account.  They will be able to optimize Google Ads and your company’s website to work together to create the best experience for your paid advertising campaigns.  Certified Google Ad specialists often charge a one-time account set up fee and monthly maintenance.  You can expect to easily make up the cost of professional services with the benefits you receive in increased traffic to the site within the first few months if not the first month. 

In conjunction with paid advertising it is important to have your site ranking organically on Google and other popular search engines.  Organic rankings are the listings on the SERP that are found underneath paid advertising and business listings.  Often more paid ads are seen again after organic listings.  Organic rankings cannot be bought and must come naturally. This is done through a practice known as Search Engine Optimization, SEO.  Many factors influence the positioning of your website on Google.  Some of those include:

Page Content Quality and Length

The pages throughout your website need to be full of content that is easy to read, informative, and unique. The on-page content must be beneficial to the reader.  Your content should be only as long as it can be while maintaining quality. Create content that your target audience will find useful.

Inbound Links Quantity and Quality

Google ranks your website higher than similar websites when other sites link to yours, especially large scaled, relevant websites.  When other websites, third party links, show acceptance by creating inbound links to your site Google sees that as a signal that your content is worthy and therefore can have a higher SERP.

Mobile Presence

With the increase in the number of people accessing the internet via smartphones and tablets, Google is placing mobile-friendly websites ahead of those that aren’t. Websites need to be optimized for mobile devices so that they are easy to navigate.  Users on all platforms should access the desired information with speed and ease.

Page Speed

No one notices the speed at which pages load unless they load slowly.  Well, no one except Google that is! Web pages must load quickly no matter what device they are being viewed on.  Patience is a virtue that most internet users don’t have therefore in order to provide the best sites possible within SERP the loading speed of pages is measured.

Keyword and Phrases Within Page Content

Another element that is considered important in SEO is using the keywords and phrases you desire ranking for within your sites on page and off page content.  These should be used not only within the content of the page but also the headers and meta details.  It is important to not overdo their usage as this is known as “keyword stuffing” which Google will penalize you for. Content should be written in language that is easy for humans to understand.  Keywords should be used sparingly and kept as natural sounding as possible.

Domain Name Authority

This is something new companies don’t have a lot of control over however, the longer you have owned a domain the better.  The more pages that contain your domain name along with quality content the better for ranking.  Using keywords within your domain can impact traffic and therefore rankings because users are more likely to click a relevant domain name vs a competitor’s domain that shows little relevance to the search.

Site Security

Google places priority on secure sites vs non-securesites.  A website should load via https.  Not only does Google give placement preference to secure sites, site visitors prefers to visit secure sites as well. This is true even if you are not obtaining critical information such as credit cards.  Google wants all sites to have an SSL installed in order to load website pages in a secure format.

Along with on page elements there are a number of off page features that, when done correctly, work to enhance your rankings on search engines. Some of these essential tasks involve:

Creating a Google My Business Listing

Business listings are one of the best FREE ways to“advertise” your business.  Take time to claim and optimize your business on Google (and other major searchengines).  Business listings are listed right after Google Ads, pay-per-click, and before organic searches on the SERP.  This listing allows clients to leave reviews, see your business on a local map, and shows all relevant business information like hours of operation, address, and more.

Create and Maintain a Blog

Blogging is one of the best ways to create a buzz about your company.  If you want to rank on Google,start a blog and post regular articles and company updates.  Blog ideas can be difficult to come up with,so my advice is to consider the top 5 questions customers would ask you if they were in front of you.  Then write a detailed answer to satisfy each of these questions, one blog post per questions.  Make sure to note the title of your blog; it is a crucial element to each blog post.

Quality Link Building

Quality link building can be done in a number of ways.  Guest article writing is one of the best ways that businesses can build links.  Write an article for a local paper, industry blog or magazine, or whatever reputable source you can find to publish you.  At the end of your article add in a bio with a link to your website and information about your company.

Submit your Business Information to Directories

Create listings of your business on local and industry directory sites.  Sites like Yelp, Foursquare,and Angie’s List, some of which charge a small fee, are great sources to create business listings.  Creating a healthy online profile through trusted directory domains send a trustworthy signal to search engines like Google.  If other sites trust yours this will only help your SERP.

Just remember that you are never done!  In order to get to the front page of search engines and maintain your placement it is critical to remain persistent in your efforts.  Staying one step ahead of the competition is what will ensure your placement at the top!

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming,website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.



Bankruptcy: When There Is No Where Else to Turn For Debt Relief

You have hit the point where there is nothing else you can do, bankruptcy is the only way out of the financial avalanche that is weighing you down.  You tried cutting back, you sold what you could, you have been working day in and day, and still find that you are not making a dent in your debt let alone continue to live a feasible lifestyle.  It is a conclusion that no one wants to get to because it comes with the stigmatism of failure.  The shame that comes with filing bankruptcy maybe real to you, it may be what you are feeling and experiencing however, you should know that there is no disgrace in finally deciding that you need help.  This help can make all the difference in your future.  A future that your past self wasn’t considering when mismanaging income vs debt.

Filing for bankruptcy can be quite confusing.  It is a very serious legal matter that should only be done with proper representation from a bankruptcy attorney.  Here are some things to take into consideration as you take the first steps towards financial freedom.

Bankruptcy is a legal proceeding that puts you in front of a judge where you explain that you can no longer financially afford to pay your debts.  The judge will work with trustees to look into your assets and liabilities to decide if the debt should be discharged or there are means to repay a portion or all of it.  If the court concludes that you cannot payback these debts, they will declare you bankrupt. 

Although bankruptcy can stop foreclosure, repossession, and garnishment of wages it doesn’t cancel all of your debts. Bankruptcy does not clear:

  • Student loans
  • Government debt: taxes, late fees, and penalties
  • Child support
  • Alimony
  • Expenses purchased right before declaring bankruptcy

Once you have filed the paperwork for bankruptcy, all creditors receive notice that they can no longer take steps to collect money from you.  Creditors will no longer be allowed to call, write, or take legal action of their own against you once the bankruptcy process has begun. 

There are many types of bankruptcy that can be filed both consumer and commercial.  The most common consumer bankruptcies files are Chapter 13 and Chapter 7.

In chapter 13 bankruptcy the court will approve a plan for you to repay some or all of your debt over the span of three to five years.  You will keep all of your assets and follow a strict timeline and monthly payment schedule set forth by the court.

In chapter 7 bankruptcy the court will decide what reasonable assets are vs “luxury” items. Things will be sold to pay off debt if they are deemed over and above what is reasonable.  Once you have paid back as much as is thought to be reasonable the remaining unpaid debt will be erased. 

Bohikian Law Group specializes in bankruptcy services including chapter 7 and 13 bankruptcy. More information can be found at https://bohikianlaw.com.

The Pros and Cons Of Buying a Home in the Winter

In order to successfully buy a home during the winter season it is important to understand the pros and cons of the situation.  When buying a home in the winter both sellers and buyers must be flexible and patient with one another when it comes to viewing properties and choosing a closing date. Never feel pressured to buy a home that isn’t exactly what you want.  If the inventory you are looking for isn’t there in December, maybe it will come available in January.

Winter can be a perfect time to buy a home even though not the traditional time to do so.  Buying a home during the winter season can prove to be cost effective for savvy, patient, buyers.  Below are some tips to making the most out of buying a home right now.

Understand the Pros

No matter what season you buy your home in there will be pros and cons, the winter season is no exception.  It’s important to view the challenges and benefits of winter home buying.  One benefit of winter house hunting is the decrease in competition.  Fewer buyers are out searching and there fore there is more room for negotiations.  During the winter there are fewer bidding wars and home prices are on closing, on average, for $3,100 or less.

Another advantage of buying a home in the winter is the speed at which you can go from finding the home of your dreams to closing on it.  Sellers are motivated to move, and buyers are ready to settle in.  With fewer homes on the market to view the decision-making process becomes a bit more limited and therefore the focus is more directed. 

Recognize the Cons

The major down fall with purchasing a home in the winter is that it is a mess.  The temperatures are not conducive to be in and out of the car and house all day.  Snow, puddles, and ice can be difficult to navigate.  The property can’t be completely viewed in all its glory when snow is covering decks, patios, and driveways.  Buyers must rely on photos or video taken when the snow was not covering the landscape.  The home inspection must also be done in the winter and thus certain aspects like the exterior of the home will not be able to be as thoroughly examined.  Make sure you hire an inspector that has experience in winter home inspections.

Be Flexible

The winter season is filled with holidays which we already know can be a stressful time of year. Even the most motivated seller can find themselves unable to drop everything to be prepared for a walk through. Be flexible in your scheduling of viewing homes, inspections, appraisals, and so forth. 

Research, Research, and More Research

It is important to ask for documentation for work that has been done around the home.  Find out when the roof was last replaced, when windows were last updates, furnace maintenance performed and so on.  This will give you an understanding on when you should expect upcoming repairs to be needed.

C21 Lady of the Lakes is a full-service realtor serving Livingston County and the surrounding areas with all their real estate needs.  More information can be found at http://www.ladyofthelakes.com/.

Brachytherapy: Answering Questions You May Have About Brachytherapy

Brachytherapy is a type of radiation therapy.  Unlike other types where an external radiation machine known as a linear accelerator is used brachytherapy uses radiation that is implanted close to the cancerous cells. In brachytherapy radiation is implanted within your body as close to the cancerous cells as possible.  A higher dose of radiation therapy can be given in a shorter amount of time than with types of external radiation therapy.

Brachytherapy is not delivered through external radiation therapy but instead the radioactive materials are delivered using a hollow tube(catheter).  The radioactive materials are implanted directly onto the cancerous tumor.  The implants that are used can be either temporary or permanent. This form of radiation therapy allows treatment to be delivered to the cancer cells without damaging the normal tissues close to the cancer. 

Doctors use brachytherapy when they have decided that your best treatment option is a higher dose of radiation delivered directly to the cancer.  External radiation offers lower doses of radiation than brachytherapy can. Higher doses of radiation are often needed for cancers such as: brain,breast, cervical, ovarian, head, neck, and lung. 

How does implantation work?

Implantation of the radiation can be delivered in two ways:through an outpatient procedure or another which requires general or local anesthesia and a stay at the hospital.   

How much time is needed for brachytherapy?

 The time needed to perform brachytherapy depends on whether it is being done on an inpatient or outpatient basis, the type of radiation therapy to be used, and the nature of your cancer.  Internal radiation therapy can be done through the course of three to five treatments when done on an outpatient basis for a few minutes over a number of days while other types of internal radiation therapy is left in place for up to a week and requires a hospital stay during this period of time.

Should side effects be expected?

Although you will most likely avoid side effects during treatment you may feel some discomfort. Having a catheter put in place can cause tenderness.  If you are given anesthesia when the catheter is implanted you can feel nauseous, weak, and drowsy.  Medicine can be prescribed that allow you to relax while relieving your pain.  If you experience any burning, excess sweating, or any other symptoms that seem unusual to your physician.

What happens when the actual implant is removed?

After the implant is removed the surrounding area can become sensitive for a bit although regular activity can be resumed when you feel ready.  As with any procedure it is important to allow your body to rest, so you can fully recover after treatment.

If you have a permanent implant installed rest assured, it will safely stay in place.  Once the radiation is completely gone the capsule in which it is contained will become inactive and no longer providing radiation.

As an independent LINAC service company, Acceletronics is dedicated to delivering the best equipment performance and services for linear accelerators and CT scanners across all major brands and models, as well as new and refurbished LINAC systems for sale. More information can be found online at https://www.acceletronics.com/.

Brachytherapy is a type of radiation therapy.  Unlike other types where an external radiation machine known as a linear accelerator is used brachytherapy uses radiation that is implanted close to the cancerous cells. In brachytherapy radiation is implanted within your body as close to the cancerous cells as possible.  A higher dose of radiation therapy can be given in a shorter amount of time than with types of external radiation therapy.

Brachytherapy is not delivered through external radiation therapy but instead the radioactive materials are delivered using a hollow tube(catheter).  The radioactive materials are implanted directly onto the cancerous tumor.  The implants that are used can be either temporary or permanent. This form of radiation therapy allows treatment to be delivered to the cancer cells without damaging the normal tissues close to the cancer. 

Doctors use brachytherapy when they have decided that your best treatment option is a higher dose of radiation delivered directly to the cancer.  External radiation offers lower doses of radiation than brachytherapy can. Higher doses of radiation are often needed for cancers such as: brain,breast, cervical, ovarian, head, neck, and lung. 

How does implantation work?

Implantation of the radiation can be delivered in two ways:through an outpatient procedure or another which requires general or local anesthesia and a stay at the hospital.   

How much time is needed for brachytherapy?

 The time needed to perform brachytherapy depends on whether it is being done on an inpatient or outpatient basis, the type of radiation therapy to be used, and the nature of your cancer.  Internal radiation therapy can be done through the course of three to five treatments when done on an outpatient basis for a few minutes over a number of days while other types of internal radiation therapy is left in place for up to a week and requires a hospital stay during this period of time.

Should side effects be expected?

Although you will most likely avoid side effects during treatment you may feel some discomfort. Having a catheter put in place can cause tenderness.  If you are given anesthesia when the catheter is implanted you can feel nauseous, weak, and drowsy.  Medicine can be prescribed that allow you to relax while relieving your pain.  If you experience any burning, excess sweating, or any other symptoms that seem unusual to your physician.

What happens when the actual implant is removed?

After the implant is removed the surrounding area can become sensitive for a bit although regular activity can be resumed when you feel ready.  As with any procedure it is important to allow your body to rest, so you can fully recover after treatment.

If you have a permanent implant installed rest assured, it will safely stay in place.  Once the radiation is completely gone the capsule in which it is contained will become inactive and no longer providing radiation.

As an independent LINAC service company, Acceletronics is dedicated to delivering the best equipment performance and services for linear accelerators and CT scanners across all major brands and models, as well as new and refurbished LINAC systems for sale. More information can be found online at https://www.acceletronics.com/.

The Million Dollar Question: How Do I Get My Website on The First Page of Google?

Every business on the internet wants to know how they can get their website ranked well enough to show up on the first page of search engines, mainly Google.  It really is a million-dollar question and if the answer was as simple as the question then I would be out of a job however, it is not simple and instead requires a great deal of patience, time, effort, and understanding.  The good thing is you are in the right place to start the adventure of 1st page Google rankings and we are the team of experts that can help get you there!

It is important to first understand how search engines like Google work.  Many people use Google and the Internet interchangeably.  This is however, incorrect.  The internet is, “a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.” (https://www.dictionary.com) In real people speak, the internet is the one source where the world can connect without borders.  This connection involves search engines, web sites, and more.  Google is not actually the Internet and even if your site is not ranking on the first page of Google does not mean it is not showing up on the Internet.  What it does mean though is that your website it lives on the internet but is not displayed as an option in Google’s search results for the exact keyword that was searched.

Google is not human, it is in fact an automated system that works 24/7/365 visiting websites throughout the internet.  Google takes a glimpse of each page within the website and tucks this information into a large database where it organizes this information into usable data for later search inquiries.

In theory Google is “reading” the content on pages of your website including text, pictures, video, and audio files.  This data is used to determine exactly what that page of your website is about and uses it to decide what web pages to show in searches and in what order for specific keywords and keyword phrases.  In real speak, Google uses several elements to create an algorithm to establish what pages (websites) within the Internet are the most relevant to the specific phrase that is searched and displays them in order of relevance.  These results are known as SERP, Search Engine Results Page; the result, the SERP is defined as the first ten website pages that are shown.

A SERP itself is broken down in a unique format.  The top results are usually comprised of paid ads that come from Google Ads, formerly known as Google Adwords.  The next section is filled with local businesses listings and a map laying out the locations and basic service area.  After that you will find the main area where the organic listings are found.  These are the top 10 webpages Google has found that are relevant to the search term(s) as described above.

Often clients are on Google but just aren’t showing on the first page results.  There are several factors that play into where your site pages are ranked within Google for searches using keywords and phrases that are relevant.  The goal is to rank on the first page but just because you aren’t on page one doesn’t mean that you aren’t “on Google”.

To get ranked by Google your website and pages need to be indexed.  This is the case for all search engines not just Google.  There are several ways that this can be done: manually through an indexing tool such as Google Search Console or automatically over time as Google is scanning the internet it will find your site.  This process can take some time though so if you have a newer site it is in your best interest to have the pages of the site manually indexed.  If your page is not showing up in Googles search results for a keyword or phrase you think it should be it is time to evaluate the reasons this is occurring.  Remember to look as you may not be coming up on the first page results but instead on a later SERP.  Both are “issues” that can be resolved.

I know what you are thinking, “Ok, my site is there on page 17 but how in the world do I get it on page 1 where it will actually be seen?”  This is the million-dollar question, it is what all website owners strive for. In fact, so much that there is an entire industry that was created to do this one specific thing, RANK WEBSITES AND PAGES ON GOOGLES FIRST PAGE! As we have mentioned, there are two ways that first page Google rankings can occur: paid advertising (Google Ads) and organic listings.

In our next installment we will dive into each method of reaching Googles front page.  The one thing to remember is that if it was easy everyone would be there.  The process of ranking on Googles first page through either paid or organic listings is not simple or overnight.  It will take time, patience, and perseverance to obtain the status you are looking for with your website.  Thankfully you have found right where you need to be!  The professionals at Creative Programs and Systems are here to lead the way.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

Reverse Osmosis Improving Your Homes Water Quality

Everybody knows there are a number of ways in which you can improve the quality of water in your home.  What adds increases your homes water quality may not be the same system that is bringing quality water to your neighbor.  Your waters specific needs are based on exactly what issues are found when analyzing your homes water.

One system that is often recommended to improve your water is a reverse osmosis drinking water system.  If your water is analyzed and has a high concentration of metals, minerals, or microorganisms a reverse osmosis may be your best option.  Reverse osmosis systems improve the overall taste of the water in your home.  Below we will answer a number of questions that are often asked about RO, reverse osmosis, water treatment solutions.

Can you use a RO system to remove sodium in your water?

YES!  RO can remove up to ninety eight percent of sodium in your homes water.  It is a perfect combination when homeowners are concerned with the sodium levels in their water from using a water softener. RO systems also are used to remove chlorine, lead, nitrates, and several other impurities in your water.

What is the difference between the four and five stage RO systems?

Four Stage RO: A four stage RO system is used within most homes where the water is being treated by a whole house water treatment unit such as an iron filter or water softener.

Five Stage RO: When a whole house water treatment unit is not used within the home the best option is to use a five stage RO system.  This option gives you additional protection in an added filter for contaminants such as arsenic and nitrates.

There is no need to use a RO system less than four state as it will not provide the needed filtration.  The opposite is true of any RO system over five stage which is an overkill and considered a waste of money.  Filters are costly and the more filters that need to be changed the more money spent.  Why waste money on RO filters that are not adding to the actual filtration of the water.

Can a RO system be used in conjunction with an ice maker or my refrigerator water?

YES!  RO refrigerator kits are available with thirty-foot hoses and all the fittings needed to be used with your home’s refrigerator.  Think about the crystal-clear water and un-cloudy ice cubes you will be enjoying when your refrigerators RO system is used.

To understand if a RO system could improve the quality of your homes drinking water bring in a sample of your water to be analyzed by the experts at Reynolds Water Conditioning.

The experts at Reynolds Water Conditioning have a solution to your homes unique water quality needs including: arsenic, bacteria, chlorine, rotten egg smell, fluoride, hard water, iron, lead, acid, tannins, radon, and more.  More information on our water treatment solutions including water softeners and conditioners, water filtration and purification, reverse osmosis drinking water, and iron & odor removal can be found online at https://reynoldswater.com.

LASIK: A Popular Laser Eye Surgery Method

LASIK is a widely practiced method of laser eye surgery.  Vision is improved using laser vision correction techniques like LASIK through a reshaping of the tissue underneath the top later of the eye.

It is often hard to really describe what LASIK is and what is involved without using a lot of technical mumbo jumbo.  The jest of it boils down to the fact that when vision needs correcting and a surgical option is sought, whether we are correcting nearsightedness, farsightedness, or astigmatisms, a procedure using a refractive laser is performed to restore proper vision in the eye.  LASIK is the most popular and most widely accepted surgical method used in treating refractive errors and is done by reshaping the cornea in a manner that allows light to focus properly.

LASIK surgeons create a flap near the front of the eye that exposes the inner layers of tissue on the cornea to allow the laser to shape the cornea.  This is done by removing exposed tissue that is preventing the light to focus as need be.  The surgery is completed when the surgeon seals up the eye by closing the flap.  The eye is given time to heal and vision often returns to near perfect within a matter of twenty-four hours.

Benefits of LASIK

  • Experience: LASIK is a form of laser vision correction that has been in place form more than twenty years. Surgeons have been performing this procedure for many years and are very experienced correcting several defects within the cornea of the eye.
  • Recovery: The recovery process is unlike any other. Your vision starts to become clearer within just a couple hours of surgery.  What other surgical procedure of this nature do you see drastic results like this?
  • Obtainability: LASIK is a very popular procedure and performed across the state of Michigan. Rohr Eye & Laser Center sees patients from all around the area.  It is safe to say that almost every office offering laser vision correction offers LASIK as an available procedure.

Possible Side Effects

All surgeries have the potential for side effects and LASIK is no different, although highly rare.  Possible side effects can include:

  • Flap Complications: In order to reach the cornea a flap is made in the outer layer of the eye. Side effects to the flap specifically can include infection, inflammation, and dislocation.  The flap is intended to adhere back into location right after surgery however is it doesn’t seal back together with the corneal tissue, issues can arise.  The flap rests on the eye so there is opportunity present for it to dislodge during healing.  Therefore, it is recommended to lay low and avoid any contact sports or intense activities during the healing process.
  • Dry Eye: Dry eyes can occur after laser vision correction surgery. Nerves in the eye are cut during the procedure which can reduce the sensation to blink.  When a person doesn’t blink often enough it will not stay as lubricated as it needs to.  Although uncomfortable, dry eyes will often improve quickly.

LASIK is one of many laser vision correction methods performed at Rohr Eye and Laser Center.  For a detailed, FREE consultation call the office to schedule a time to meet with our dedicated team.

Rohr Eye & Laser Center offers the most advanced technology available to suit your lifestyle and visual needs.  As a leader in laser vision correction and cataract surgery, our goal is to help you achieve the best vision possible without glasses or contact lenses.  More information can be found online at https://michiganlasik.com.