It is so exciting to take your business online. It is hard to be unbiased when it comes to looking at the design of your online business. When evaluating your website you need to step back and ask yourself two vital questions; How long has your current site been online and How long has it been since it was last updated? It might actually throw you back a little to realize the amount of time it has been since you updated the information, design and possibly layout of your website.
It is common to have a website designed, online and functioning without paying any attention to it for years. Will it work for growing your online business or reputation? The answer is simple, NO! In order for you online presence to grow, as well as your business, you must keep up with your website. This includes keeping up with the information throughout the site and ensure that it is relevant and up-to-date.
If you current site has an outdated look it is time to update it. A full redesign should be considered as much of the information is probably just as outdated as the design. Think about it this way, when you are looking to purchase a home and the kitchen has not been update since the 80’s what is your initial reaction? I am sure most of you simply pass on the home. The thought being that if the homeowner did not take time to keep up on the design and updates of the house what else has not been kept up on. The same is true of your website design.
The next item I will bring to your attention is more subjective and according to taste. People just enjoy different things. Some people prefer plastic bracelets some prefer gold however the perception is that plastic is cheap and gold in not. The same bias holds true for your website. If your site is done by a professional web designer you should expect a complete different outcome then if you attempt it on your own or higher a high school web designer. The more professional it looks the better the perception from your potential clients.
Another thing to think about when it comes to your site is upkeep. I know I have mentioned this more than once. It is so important that when visitors come to your site they see recent blog posts along with new products, services or even just fresh information.
When it comes to your website and the design a great way to attract customers is to have your contact information visible at first glance. There is nothing more hated than outdated contact information listed that is difficult to locate on the site. A lot of website redesigns include a fresh Logo presence along with strong contact information.
Your website is to the online world as a display window is to a store front. It is how the world will see your product and your company. Keeping up to date on your website will let prospective clients know that you are serious about your business and its longevity thus proving to them that you are in it for the long haul and that they should be as well.