Category: Creative Programs and Systems - page 21

What is SEO? Search engine optimization is the process of getting your website ranked on the front page of major search engines. The process takes making a website that is easy to maneuver with relevant content so that it is easily recognized by search engines. As you guessed there is a lot more to it than that but in general that is what it takes to get your website on the front page of Google, Yahoo or Bing.

You may ask yourself why it is in your best interest to rank on the front page. Why is this important? How often are you searching Google and find yourself looking at the results on page five? Never! That is because the most relevant information to your search has come up on the front page. Within the top ten results you have an answer to what your search was. It is proven over and over again that ninety-five percent of all traffic to a website comes from front page search results. People are impatient. They want to get the information they need without searching any further than they have to in order to get it.
What does this mean to you, a business owner with an ineffective online presence? You must work toward a long term SEO solution. Many times this involves working with a search engine placement team of experts to analyze, fix and maintain your website and develop an online marketing plan. The forefront of the plan involves making sure your site is functioning optimally. This means looking into the content, the bac-kend, the website design and the overall ease of maneuvering through the site. Look at it from a customer’s point of view not as a business owner. Sometimes too much information can be as off putting as too little.

It is helpful to go into any new business venture with eyes wide open. The same is true when hiring a search engine optimization team of experts for your online marketing presence. There are some key terms that get thrown around a lot that can be confusing to someone just entering the search engine race. Below you will find terms and definitions to help you come out on top when finding a search engine placement team to work with for your SEO needs.
• SEM – This acronym stands for search engine management. This entails the process of designing and marketing your website for the best online presence possible. The goal is to position your

website in both search advertising and paid advertising. Paid advertising is a whole other beast we can talk about at another time.
• SEO – This is the acronym that represents search engine optimization. This is what we talked about earlier, making the sites content and design relevant for search engines to index and appeal to users.
• PPC – This acronym is all about paid advertising and stands for pay-per-click. This is, in very general terms, when someone places an ad and pays each time someone clicks on the ads.
• Natural Rankings – A term that is used for any listing that your site comes by in the free or unpaid sections of the web.
The following terms are used for the design element of the site that really is not relevant to the visual aspect of the site however is needed for indexing purposes.
• Meta Tags: This is the information that is seated in the back-end of the website. The Meta tags are not really relevant to the person searching in any aspect other than they help with the indexing of your site within search engines. Many people will never even have knowledge that such tags and back end info exists.
• Title Tags: This is a Meta tag that briefly describes what the page is all about in short. This is a perfect spot to use the keywords you are aiming your search engine results towards.
• Description: This is a description found on each page that describes the content in detail.
• Keywords: These are the exact terms in word or phrase form. These keywords will be entered in the text as well as the back end of the site in an effort to improve your search engine rankings.

For all businesses it is important to have an online presence.  Having a website is one step of this valuable process however not an end all.  In order to have success your website needs to be easily found, attractive and easy to navigate.  Search engine placement is the one thing that allows your site to be easily found when using major search engines.  SEO will not come from having a site up and running.  Your search engine placement will only come out on top with consistent upgrades and consent changes to match your site to current algorithms to increase recognition on major search engines.

The basics in search engine come down to four basic steps; finding keywords, optimize individual web pages, current and high ranked pages that contain inbound links to your site and submission of your site to search engines.  It sounds fairly simple however it is truly better to set yourself up with a professional search engine company.  This will help ensure your site does not become black listed.  Blacklisting often happens when a company uses “illegal” tactics to get ranked quickly which causes Google to blacklist the site.  Search engine rankings can only come from consistency and progressive upgrades.

The first issue to deal with is keyword optimization.  This is incredibly difficult.  I know it sounds like a simple step, if you are working on fixing computers you would think simply all people type computer repair in Google.  This is not always true.  Yes computer repair is a real term that should be connected but there are others to consider as well.  There are specific repairs people often think about when visualizing what needs to be done to their computer.  For instance, virus removal, screen repair, internet connection issues and so on.  The same happens in every distinct field.  When you are close to the field your website is designed around you often forget about the non-technical aspects that people will use to find you.

Each page within your website should be directed at a keyword phrase up to four phrases can be included to maximize the effectiveness from search engines.  It is important to include the key word you are after in the text, headings and code within the pages.  Another important trick to the trade, if you are not a global company is to also work the area you are working within into the back end and on page keyword optimization.

Next is to think about the inbound links.  These are the pages that you use to promote your keywords.  This can be done through article marketing, business listings, blog post or several other options.  It is important that your inbound links come from pages with increased page ranks.  It will not help if you use pages that are not ranked or ranked below a two for your inbound links.  It is possible to find page ranks of every page you are considering using by checking with a page ranking tool that can be found on Google.  Your inbound links are better received by Google if they are ranked in the range of three to six.

Lastly the issue of submitting your website there are several ways you can do this.  The best, but most time consuming is to hand list your website individually throughout different search engines.  Hiring a company to do this for you will save you a ton of time plus they are aware of each and every search engine that will benefit your site.

When looking around at today’s society what is one of the most prevalent characteristics of the world we live in?  The answer being on top; everyone is concerned with being number one and number two is viewed as mediocre.  This could not be any truer than in the world of online business. Search engine placement, also known as search engine optimization and SEO, is the art of getting your website to rank within major search engines such as Google for certain key terms related to your business.  This is how the world of marketing is continuing to evolve.  Internet worthiness is no longer based on only the design of your website, visibility is and rankings are what prove your site worthy of customers.

Many websites are optimized by search engine placement professional.  Using the internet search “search engine placement” I would bet that you would choose a website optimization professional that is within the top ten.  Think about it, if they can get their site to show on the first page in search rankings they can do the same for you.  There is a lot that can be said for a company based on their website but in order to view it you have to find it and finding it is where SEO comes in.

The first order of importance is to think about the products and services the company offers.  Think about what the average person would search for in looking for your product or service.  This is where the keyword research begins.  There are lots of high priced tools out there that claim to offer you the top searched keyword terms however that is not necessarily what your company is looking to do.  For instance if you are a roofer you are looking for clients that need a roofer not clients that need home repairs even though roofing is a home repair you are looking for a more specific audience.  This is where professional search engine placement companies can help.  Picking the keywords to target for a website is one of the single most important steps in the SEO process.

The next step, one that is often overlooked, is optimizing your site.  This does not only include the information seen by clients but also the backend programming.  This includes title tag optimization.  This process builds the title of each page on the site directly around the keyword phrases chosen for the page.  It should be short, precise and under fifty-four characters. The next item is adding the keyword and surrounding phrases into the backend as well.

Content within the site should be relevant to the keyword as well.  The search engine will crawl the website looking for relevant information and key wording.  Text that is closes to the top has more weight than the bottom portion of text.

A site map of your unique website will also help to improve the rankings you receive in certain search instrument tools.  It is important to use a combination of proven search engine optimization tools in order to rank well. A professional search engine placement company will completely revamp the optimization of sites that are not ranking well using a variety of techniques.  Changing one thing about the site will not produce results.  Using a combination of techniques will bring you closer to ranking within the top ten search engine results for terms key to your site.

When it comes to your online business, visibility is imperative to your success. This means that you need a Search Engine Placement that will allow our online business to be noticed potentially on the number one page of the most popular and highly used search engines, such as Google and Yahoo. What this will do, is increase the probability that people who are looking for the products and services that you offer will look no further than your website and potentially boost your sales because of it. However, search engine placement is vital, but having a complete, sound and effective search engine optimization will help you to target more people, in more areas around the world.

Search engine optimization (SEO), is used to design a website placement campaign for you that will help you increase your traffic and sales. In addition to search engine placement, you can also have a complete SEO service that can boost more than just your page rank. You can have an SEO service not only increase your search engine placement, but promote your website on social media websites, Ad words campaigns, semantics, blogs and so much more. You can have them create articles about your website, which will benefit both you and your readers. Your readers have the option of reading an informative and accurate article about your website, services and products, while you sit back and enjoy the success of your website.

All of the articles written about your website are thoroughly researched to ensure accuracy about the products and services you offer, as well as offering information that is vital to your readers. You can also opt for keyword targeting, so when someone is searching for the products and services that you offer, you will possibly show up on the first page of popular search engines such as Google and Yahoo. You can also get your articles written and submitted to a number of online article submission websites, which will also help in driving customers to your website.

In addition to promoting your website, you can also offer a wide variety of services that will help you and your business by keeping your computer up and running properly at all times. With networking, security, website design, hosting and more, you can find a complete array of services that will assist you and your online business in succeeding. Whether you need computer repair, virus removal, malware or spy ware infestations, you can have everything that you need done for your computer or your online business under one roof. Discover the difference of search engine placement can make for you and your online business today. With a complete computer repair and help company, you can improve your website page rank, keep your business up and running smoothly, update your web pages and so much more to keep your online business moving efficiently. Discover for yourself the difference that a professional programming, consulting, repair and search engine placement company can do for you and all of your business needs.

When I began working last year in a small hometown computer store I never thought I would become as interested in web design and computer repair as I find myself today.  It is truly amazing what can be done using the right codes, in the right order the functions and designs that become art.  It still also amazes me that a computer technician is more like a doctor than anyone will ever know.  The artists and doctors within the computer world are an amazing breed and the role in society that they play is one that keeps us all advancing.

Everyday business owners big and small are in need of computer services be it website design, search engine optimization or computer repair.  Website design is the first basic element in starting a business.  A website with intense search engine optimization can grow your business as fast as any store front out there.  Your website is the window display of your business online.  It is important to ensure that the design is one that fits the persona you want for your business.

Here are a few things to think about when explaining your desires for website design:

1)      No matter what you think background music is nothing but a distraction.  Avoid adding music to a site unless of course you sell cd’s and are giving samplings of such things as featured artists.

2)      Font size needs to be kept reasonable.  Large font makes people assume you are shouting and no one enjoys being shouted at. The same thing is true with small font size.  People assume you are whispering and it makes your message seem unimportant and little.

3)      Too many layers.  Your message should be important enough not to have it pushing through to show importance.  When using layers it is important that they serve a purpose other than throwing useless annoying message in the faces of visitors.

4)      When going in for your consultation it is important to let your web designer know colors that are appealing to you and to prepare a list of sites that have layout that you enjoy.  It is also important to share sites that you don’t like.  Sharing this will give your designer an idea about the styles that will please you.

Another important aspect of business is to have functioning equipment.  When something is on the fritz it is important to know that you have a trusted computer repair company to support their operations.   Computer repair comes in all shapes and sizes.  Computer issues arise from keyboard failure to server malfunctions all of which become of the utmost importance.  The timing is critical in computer repair.  The job of computer technicians is to ensure that the business is unaffected no matter what day or time an issue should arise.

The same is true in general computer repair.  Technology does not wait for a good time to have a hard drive failure or virus.  Computer technicians will be able to examine issues and follow a route of repair in order to ensure the computer is up and running in a timely fashion.  Whatever issues that arises within your computer it is important that a certified technician care for your computer.  Everyone has somebody who “knows” everything there is too know about computers in their lives.  However, I will tell you those are the people I have the pleasure to check in everyday.  Trust me it is cheaper to have your computer repairs done the right way the first time.

Computer repair is tricky.  Sometimes hardware failure within a computer can happen and the computer can still run.  When this happens it is still very important to fix the issue promptly.  If hardware repairs go undone the unfixed issue is most likely going to cause further issues down the road.   There are many hardware issues that a computer can have diagnosis them is something that will take a bit of detective work.

What happens if all of a sudden the mouse and/or keyboard to your computer stop working?  The first thing that should be tried is unplugging the units and plugging them back in to the machine and then reboot the computer.  If the keyboard or mouse is wireless try to reinstall fresh batteries and make sure to reconnect to the central unit via pressing the reset button on the mouse and keyboard.

The same thing can happen with your monitor.  If the screen is blank and nothing is coming up check to make sure the connections are plugged in.  It is more common to have a connection wiggle loose than one would think.  That is why it is very important before getting upset and running to the computer repair shop that all the connections are looked at.  However, on your screen if it is just blank in spots what is happening is that the pixels are dying.  In this case you can either repair the monitor or replace it.

What happens if the computer has decided it needs a day off and does not turn on all together?  This is tricky.  First look to make sure that the modem is on and what colors that the modem is flashing.  For instance an orangey-reddish light is blinking this means that there is a battery issue.  With a blinking light that is greenish-yellow the computer is on standby and is waiting for direction.  However if the light is solid not blinking and the orangey-reddish color the data on the computer is not being processed and there could be an issue with the central processing unit or the mother board could be having issues.  In this case the wisest thing to do is unplug the tower and take it in to a computer repair shop.

If you notice a loud noise coming from the fan it could be that is has a build-up of dust or that it is not properly functioning.  This is actually an incredibly important part of the computer as it cools off the inside workings.  If the computer is allowed to overheat it can possibly ruin other parts of the computer.  The best option is to take the computer in to a local computer repair shop and ask for the computer to be tuned up.  This process allows the technician to go through and thoroughly clean out the inside of the computer case.  A tune up usually offers an update to the computers security and goes through and cleans up unused programs that have found their way on to the desktop of the computer.   As with a car a tune up is one of the best things to be done to your computer to keep it running well and error free.

When it comes to repairing anything I have a motto, “pay a professional!” I know many people think that in this economy that my attitude is off a bit but I think of it more like this I have a job and I should pay people who are the professionals to fix things I cannot. I am helping by keeping people employed.  Yes I agree there are some things that I could do myself but really do I want to risk tuning up my computer to save a few bucks on computer repair costs?  No.  I know nothing about other people’s areas of specialty and would prefer them to handle it so that I don’t have to waste time and energy trying to fix something I have no busy fixing.

Top Seven Repairs To Rearrange The Budget For

• Bike Shops: I love my bike.  We ride all the time as a family.  Whenever my bike needs a tune-up or tire repair I take the bike into the local bicycle repair shop.  This way I know it is fixed properly and it is ready to go sooner than if I tried to look up how to do it myself and it is not as expensive as you may think.  My last bike tune up was twenty nine dollars and my bike is as good as the day I bought it.
• Plumbers: This is one issue I will never try to handle myself.  Toilets, showers and pipes are all to be left alone and handled by trained field techs.  The last thing I need to do is think I have turned off the right water value, loosen a pipe and have a water emergency on my hands.  I also have no desire to reach my hand anywhere in a drain to loosen the nasty that may have gotten lodge.  Nope, I gladly rearrange the budget if the need arises for a plumbing repair.
• Tailor/Seamstress: With the amount of money we spend on our professional wardrobes I cannot even imagine why people think they can spare the expense and try to adjust their clothing with their home sewing machine.  Not me.  Spending money on clothes for work is one area that is a must for me and with that I include the alterations needed.  There is no way that I could even think producing a professional hem and the last thing I want is to walk into a sales meeting with one pant leg shorter than the other.
• Cell Phones: My phone is another appendage to me. It is important that it is in working order one hundred percent of the time and if it isn’t that it is fixed immediately.  Paying to have it fixed is way less expensive than missing a sales call or a call from one of my children if they need to be picked up from a friend’s house.  I don’t care if it a simple battery change or screen install the cell phone company can fix it and send me on my way.
• Computer Repair: So many of my friends become IT experts when I mention an issue that I am having with my laptop.  As with surgery, I would never have a doctor that was not licensed cut me open and work on me and will not have my laptop subjected to that treatment either.  Computer repair done by a licensed technician will keep your computer running faster and smoother until your need an upgrade in technology.
• Automobiles: My husband always tells me he will do the maintenance on our vehicles.  The problem with this is he has very little extra time above and beyond family, work and activities so for me it is a simple choice; the car will go in for checkups as does my computer, my children and us.
• Handyman: As with the cars there is home maintenance that slips under the rug and goes undone.  This happens to everyone.  Instead of waiting for large issues to arise I find myself calling our local handyman and giving him the detailed list of issues to repair.  He comes out when he gets free time, fixes things up and we are all happy. I don’t nag at my husband, he doesn’t get irate with me and the house is maintained.

CPS is excited to announce EAZCO and their site redesign.  You can check them out at http://www.eazco.com for all of your advertising, marketing and operational supply needs.