Category: Anchor Printing - page 10

Creating A Label That Reflects The Image Of Your Brand

Posted on March 28, 2016 by Creative Programs and Systems

In creating a new product label it is important that it is designed and developed to ensure the proper message is being received. There are so many different aspects to labeling that are often forgotten that lead to the demise of products newly introduced in the market. Not only is the message on the label important, as well as the information that it contains it is also crucial that the material of the label best represents the product. Below you will find an example of the impact improper labeling can have on your product, brand and companies success. You will also see what it takes to create the label your brand deserves.

A product that is created to impact the environment positively should be labeled using materials that also represent the same image. Labeling a product made to help the environment should be done so in a labeling material that is created from recyclable, bio degradable materials. This shows the brand commitment to their positive stance on the environment.

A food product that is created for children to snack on as they travel should be labeled and packaged in way that makes the product easily accessible, easy to use and reseal. The labeling and packaging help to enforce the brand commitment to the creation of a product that is meant to be packed up and traveled with.

The message you want your brand/products to be should be reflected in the label. This labeling material and style is just as important as the labels message and content.

If you wish to show that your brand/product is an authority or leader in the market then it is important to showcase its authority. Label designers can show that something is trustworthy, confident and considered to be of top notch quality using a few different design techniques. Capital letters, bold contrasting color and a high label placement all help give off an authoritarian vibe. Think about different brands/products which are considered superior. When it comes to peanut butter one very specific brand comes to mind. It will come to you in a jiffy. It is possible to see these three techniques within the brand/product label.

Honest and authenticity is something that many brands/products strive for. To create a label that mirrors this image it is important to create a label that is made from materials that represent a real vibe with a label that design that follows suit. Use a logo with font that is unlike any other on the market. Custom colors and features that will become icon in projecting the image of the brand/product should be prominently displayed. Create a label that is meant to stand the test of time. Design a label that can be used for years to come to represent the brand/products that your company offers.

Looking to show what consumers can expect out of a brand/product marketers seek to design a label that shows the products expectations. This is done through labeling by conveying what is on the inside of the package within the outside label. How does the product perform, how will it smell, what taste does it offer that is unique. The pureness of a product is shown using clear colors, transparent blues, whites and pastels. Bold brands/products show this message with valiant colors and daring fonts.

The label design is one of the most important factors influencing the marketing of your brand/product to consumers. The message that you wish to prove is displayed first and foremost through the custom label. The success of this objective is crucial to the overall success of a company.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

Custom Label Design, Custom Product Labeling, Flexible Packaging, Label Design, Product Label, Product Label Design, Product Label Manufacturer, Product Packaging, shrink sleeves

The Psychology Of Color In Custom Labeling

Posted on March 17, 2016 by Creative Programs and Systems

When it comes to custom labeling it is important to understand the psychology of color. Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product. Color, when used in custom label design, is used to convey a message without saying a word.

When marketing a product color serves an important role in how consumers view your product or services. In order to maximize a company’s brand and the impact it has on consumers colors are combined to reflect a desired message. Then as time goes on and those colors are seen used together images of your brand will emerge. Think about the first thing that comes to mind when you see the colors red and yellow together? Do the golden arches of a certain popular food chain come to mind? Color is how marketers work to create a successful brand.

Another thing to consider in the colors used in your products custom label is how different colors are perceived around the world. The meanings of colors used in product labeling don’t mean the same thing to everyone in every culture. Below you will get an idea of how color is used in labeling and what can be associated with each.

Red

The color red can mean something completely different depending on the product type. Red is a bold color that is known for presenting power, sexuality, velocity and vigor. Red as a main label color represents something different than red lettering. Red is a perfect color when designing a label for a product that is meant to be bought on a whim. It is perfect for products that are to inspire purchase on an impulse.

Orange

When looking for a color that exudes energy, warmth and a bit of mischievousness, orange is the perfect color to use in custom labeling. When orange is used consumers see adventures and confidence. Marketers choose orange when looking to package products to give off freshness and vibrancy; often used in juices and products that wish to represent and era of sophistication.

Green

Products wishing to appeal to nature and the environment choose green. The color green is earthy, fresh and clean. It attracts energy, movement, peace and an appeal to the earth. When looking to exude how in touch your product is in with Mother Nature a variety of green shades should be used to design your products label.

Blue

The color blue offers feelings of professionalism, reliance and dependability. Blue, especially darker blue shades are used in logos and custom labeling when looking to present class and trustworthiness.

When choosing colors and different combinations it is crucial to consider the message the colors used say about your product without saying a word at all.

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Flexible Food Packaging, Flexible Package Design, Flexible Package Supplier, Flexible Packaging, flexible packaging manufacturer, Food Packaging, Product Packaging

Customized Product Labels That Appeal To Consumers

Posted on February 29, 2016 by Creative Programs and Systems

Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different. The most productive way to help face of a brand is with a unique, custom label design. With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers. This is done by creating a custom product label that is not only eye appealing but also offers detailed information to customers that allow them to see how your product is beneficial over the competition. Accomplishing this feat is no small task for marketers in all industries.

Identifying With Your Brand

New products introduced with an established brand reputation are at a far greater advantage then those being presented from a brand just hitting the market. Brands that are established already have certain benefits such as logo recognition to help pave the road for them. Established brands come with inherited reputation; consumers recognize exactly what they are getting from past experiences with your company. When creating a product label for a new product within an established brand consistency plays a key role in marketing.

If you are launching a product from scratch without a known brand backing where should you start to allow your product to stand out on the shelf when surrounded by popular favorites? First begin my emphasizing the values and mission of your company and products. Communicate this using text and visual aides to represent important ideals that the company stands for. When creating a label concentrate on your target market and use text and images that will penetrate with them.

Product Label Materials Matter

Creating a custom product label is like building with blocks. As you place another block on the stack you must still remain aware of the blocks in which you are building on top of. With labeling once you have nailed down the identity of your brand and product you must choose what method will best display this message.

The physical appearance of the product label and the material that is used to create it has a large impact on how consumers perceive the product and brand as a whole. For new brands consumer perception is still being developed and the material chosen to label your product is crucial in making or breaking your product.

If your product niche is organic, environmentally friendly your labeling material must represent those company values. Although many materials in labeling are environmentally friendly not all are seen as that when viewed by consumers. Plastic for instance is still viewed as a land fill space waster. Be conscious of these stigmas even if they are no longer valid.

Also be aware of how well the product labeling material will hold up against the product packaging and distribution process. Liquid products or pharmaceuticals usually draw better consumer reaction when using a custom shrink sleeve label as the application of shrink sleeves offers a tamper resistance that can’t be duplicated with cut & stack or roll fed labels. For products that have a complicated distribution system consider flexible packaging. Not only does it offer tamper proof package designs, many are resalable and the package and label act as one. The durability of flexible pouches is unsurpassed.

Anchor Flexible Packaging & Label Specialists work with clients to design and produce custom product labels for a variety of industries specializing in shrink sleeve labels and flexible packaging options. To find out more about Anchor’s line of custom labels check us out online at http://www.anchorprinting.com.

Anchor Printing

Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

Label Design Packaging The Two Key Elements In Marketing New Products

Posted on February 20, 2016 by Creative Programs and Systems

There are two main components that are used to draw consumers into making a purchase: label design and packaging. In order for a purchase to be made the product must visually sell itself without this element your product may never make it off the shelf; the value of the product itself may never be seen to consumers without these two elements. Positive brand exposure leads to purchases which ultimately lead to your company’s growth.

Flexible packaging is just one of the many arenas of product containment that is seeing growth. Flexible packages offer a wide variety of advantages over other types of packaging available within the industry on whole. Custom labeling printed directly onto the package is just one of the many improvements that are offered to manufacturers using flexible pouches in product containment.

Graphics, text and labeling information can all be printed directly onto the material chosen to package your product. Flexible packaging can be designed out of paper or film materials depending on the product itself. Paper is best used in flexible packaging with products that are solids or powders. This option is the most economical option and is an affordable barrier for products that don’t require a thicker level of protection.

When packaging gels, liquids or products that have a wet consistency a film packet is a better barrier to use. Film when used in flexible pouches offers more protection and is more flexible for the twisting and changes in shape that comes with most substances with a liquid consistency. Both paper and film provide an air tight seal that protects the packages contents as well reducing spoilage and works to create a more tamper resistant option in packaging.

Custom labeling is an option on both materials. Vibrant graphics, promotional text and valuable product information can all be easily adapted and printed on either paper or film when used for packaging your brand. Popular product markets for flexible packaging include healthy and beauty products, beverages and condiments. The size of the package is customizable which makes it a popular option with varying quantities.

Flexible packaging is also a unique method used in sales and marketing. It is an easy material to attach to magazines, brochures and direct mailers. It is also the perfect option for trade show, store and promotional samples. The flexile packages can be attached to other product lines to expose consumers to other options within your brand.

Flexible packaging is a unique method of packaging that offers tremendous benefits to your product from custom labeling to re-sealable enclosure options while continuing to be cost effective.

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Custom Label Design, Custom Label Manufacturer, Custom Product Labeling, Flexible Packaging, Pressure Sensitive Labeling, Product Label Design, Product Label Manufacturer, Product Packaging, shrink sleeve labeling, shrink sleeves

The Many Benefits To Choosing Shrink Sleeves

Posted on February 20, 2016 by Creative Programs and Systems

The competition amongst brands has become quiet intense. Businesses need to differentiate their products from the competition. A creative way that this is accomplished is through shrink sleeve labeling. Not only are shrink sleeves a full body product design that offers clients custom graphics, depth in color and increase shelf impact. In this article we will look into shrink sleeve labeling and the benefits they offer over other custom labeling options.

Shrink sleeves may not be the least expensive option in custom labeling however they are durable, abrasion resistant and waterproof. Shrink sleeves can also be removed from their containers, bottles or containers and be reused.

There are many benefits to choosing shrink sleeves over other custom product labels. Not only do they offer a full body, custom design they provide clients with high quality graphics. Shrink sleeves are known to increase consumer demand by up to twenty percent. Below are the seven key elements associated with shrink sleeves.

Shrink sleeves can be applied to containers made of plastic, glass or metal.
Materials used to create shrink sleeve labels are damage resistant.
Custom shrink sleeve labeling fits seamlessly into several different bottle and container shapes. Shrink sleeves help to accentuate the products natural shape.
Shrink sleeves are a key element in creating tamper proof products. When it comes to tamper resistance there is no better deterrent than custom shrink sleeve labeling.
If you are looking to design a label that is effective from all angles the three hundred and sixty degree design of shrink sleeves is the option for your brand.
The graphics and design work imprinted on shrink sleeve labels prevents bleeding, fading and smudging onto the product container itself.
Shrink sleeves are crucial in a variety of product marketing and promotional opportunities including cross-merchandising and on pack sampling promotions within your brand of products.

There are a variety of industries that have found the key to success comes from shrink sleeve labeling.

When it comes to energy drinks and alcohol custom shrink sleeve labels are a perfect custom labeling option. Shrink sleeves create a tamper resistant seal that prevents food and beverages from being opened, intentional or not. The same is true of the pharmaceutical industry. Shrink sleeves offer a tamper evident protection seal which is uncommon within most custom labeling options.

Cleaning products throughout the house including detergents, soaps and cleansing products benefit from the use of shrink sleeve labeling because of the benefits derived from them. Not only are shrink sleeves created to withstand moisture they also are good in a variety of temperatures and endure the friction involved in shipping.

Shrink sleeves are perfect for a variety of products. When creating a new product or product line for your brand consider introducing product using shrink sleeves as an option for your next custom label option.

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The Meaning of Colors When Used In Custom Labeling

Posted on January 25, 2016 by Creative Programs and Systems

As product manufacturers the concept of outsourcing is nothing new. This is so true when it comes to all of the activities outside of product development such as packaging, labeling, marketing, distribution and the list goes on and on. Our focus in this article will be on custom product labeling. Although manufacturers are able to outsource the designing and manufacturing of the label they need to have the final say. It is crucial that product manufacturers have a basic understanding of these key elements even down to the affects color has on consumers.

Choosing a combination of colors to create the identity of your brand is vital to its success. The colors chosen will continue to represent your brand and product lines for years and years to come. It is essential that the colors used function to create the emotion and feelings that you expect consumers to have when making a purchase. When this process is done effectively your brand will be recognized by the products label without the use of any words or information; the colors and graphics alone will be enough for people to recognize your brand.

The Symbolism of Color in Custom Labeling

Red is color that represents feelings of passion, love, excitement. It is a color that attracts consumers and is in fact one of the most popular colors used in custom labeling. Think about products that incorporate the color red in them. How do you feel when you see these products? Whether I am thinking about food or places I enjoy visiting the color red is abundant. In the restaurants I like the interiors are red, my favorite foods and drinks all red. Pasta sauces, wines, apples, peppers and more all make me feel new, whole and full of vigor. This is what the color red does when used within custom labels.

The color blue is often used when trying to create a sense of authority, professionalism and dominance. This is why many corporate logos use the color blue. Consider businesses that you consider to be powerful. What color do you see? Most likely it is a shade of blue. From financial institutions to pharmaceutical companies blue signifies trust and control. It is a color that you can lead and therefore allowing consumers to have the confidence to follow.

If you are looking to represent your product in the most environmentally friendly light possible the color green is your best bet. The color green offers visualizations of nature and therefore invokes the splendor, lightness and freedom consumers seek when surrounded by the elements of nature. Calm and growth, if this is the image you seek for your product be sure to use the color green, in a variety of shades within your products label.

In our next installment on custom labeling we will look into the appeal of other popular colors often used in labeling. Orange, purple, black, white and combinations of colors all say something unique about your brand. The key to brand success is the understanding of what feelings and images are perceived when using them in custom labeling.

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The Purpose Of Custom Labels In Product Packaging

Posted on January 7, 2016 by Creative Programs and Systems

Product manufacturers, marketing experts, custom product label designers and consumers all view the purpose of the packaging label differently. The one thing that is a common element between the ways people view package labeling is that it is the one way to tell the difference between products available on the market today. The difference in the importance of the label depends on the role they play in the product’s production, distribution and marketing process.

Product manufacturers are looking at the expense of the label and how the label affects the packaging of their product. Marketers are looking at the label and the importance it plays in creating brand awareness and how it draws consumers to choose the product over the competition. Custom product label designers are looking to create a label that provides the information the manufacturer needs it to while creating something that is graphically engaging. Consumers look towards a label to provide product information that allows them to make an educated purchasing decision. The fact is using a custom product label is important for a variety of reasons; choosing the correct label for the product is essential to the products success on the market.

Below are common choices that are available in custom labeling for product manufacturers to choose from.

Pressure Sensitive Labeling: Pressure sensitive labels offer a great deal of flexibility for single label or front and back applications. Manufacturers offer a variety of different substrates and have many types of coatings and laminates that can be used for your application. The label manufacturer’s technical team will ensure that your requirements are met and your application will be a success and meet quality standards.

Shrink Sleeve Labeling: Label manufacturers push the boundaries to become leaders in shrink sleeve manufacturing. Manufacturing capabilities are endless, technical expertise is highly valued and the quality will be determined by who manufacturers the product label. Shrink sleeves offer 360° graphics for all different types of containers and applications. Label manufacturers will use various material options and applications when creating a custom shrink sleeve label. Shrink sleeves can be manufactured in single cut sleeves or sleeves on rolls for machine application.

Of course not every label available on the market for manufacturers to choose from will be right for your product, marketing standpoint or packaging. It is essential to have choices. As a custom label manufacturer the more options you offer to your clients the more likely they are to choose you to design, create and manufacturer custom labels for their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your custom product label design, printing and packaging needs.

Anchor Printing

Discovering All There Is In Flexible Packaging and Custom Labeling Part 3

Posted on December 28, 2015 by Creative Programs and Systems

In the last two installments on flexible packaging and labeling we discussed stand up pouches, stand up zip-top pouches, press to close pouches, zippered pouches, three sided seal pouches and resealing sliding pouches. The industry is evolving and therefore the options in flexible packaging are as well. Many products are choosing to be packaged in flexible packaging because of the benefits in labeling, shipping and more.

When it comes to packaging items such as pet food, lawn fertilizer, grass seed, potting soils and cat litter there are two types of pouches that are popular; in fact the most popular within the flexible packaging industry: side gusseted and quad seal pouches.

Side Gusseted Flexible Pouches and Quad Seal Flexible Pouches

Side gusseted pouches have a fold, or gusset, on either side of the bag where as quad seal pouches are sealed on four corners of the bag which allows for labeling information and graphics on all of the four sides of the pouch. The pouches are designed in either a single web up to sixty degrees in width or from three separate webs for flexible resealable pouches. The best option for your application can be determined with the help of the custom label and packaging manufacturer that is helping to create the label and package for your new product.

The characteristics of side gusseted and quad seal flexible pouches are:

Press to close packaging, non-resealable
Slider option
Ideal for palletizing
Additional graphics allow companies and brands to market on all sections of the package

There are so many reasons to design a product package using one of the several options available within flexible packaging. Flexible pouches offer convenience, portability, cost savings and sustainability.p

Convenience: Most flexible pouches can be designed with or without the option to be sealed. The package is designed to fit the needs of consumers. Many consumers use products or consume products in more than one day. A flexible package with a seal allows it to be reusable. This creates a convenience other packaging options don’t provide.
Portability: With many packages you can such as boxes you can fold the box into itself to reseal it. This is not necessarily the best option to carry the product around. If you drop the box the product can spill. As well as the bag inside doesn’t necessarily lend to the freshness of the product. When using flexible packaging, consumers can conveniently seal the package to keep the product fresh and contained. Pouches are also more aesthetic when it comes to display options.
Cost Savings: In order to create a package and design a label it is far less expensive than other traditional packaging; in fact up to forty percent can be saved when you use flexible pouches. There is less waste with the overall packaging and custom label designs.
Sustainability: Flexible packaging and custom labeling uses less materials then other packaging. This leads to overall lower costs, lower shipping rates and allows for more eco-friendliness.

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Flexible Food Packaging, Flexible Package Design, Flexible Package Supplier, Flexible Packaging, flexible packaging manufacturer, Food Packaging, Product Packaging

Discovering All There Is In Flexible Packaging and Custom Labeling Part 2

Posted on December 28, 2015 by Creative Programs and Systems

Within the flexible packaging industry there are a variety of options to choose from. In our last installment on flexible packaging we discussed stand up pouches and stand up zip top packages. In this article we will further discuss the options that product manufactures find ideal within the packaging and labeling industry.

Three Side Seal Pouches

A three sided seal pouch is a non-resealing option that includes a traditional lay flat pouch. Once these packages are opened they do not offer a resalable feature such as a slider or zipper. With this option a fill wrap around graphic label option is available. This type of pouch packaging allows for a quicker manufacturing turn around as they allow for high speed, high volume package manufacturing.

The flexible package is created with a three side seal that allows a consumer to fill the package with the product that is desired. The final seal is applied by using heat to seal the package. This option of bag packaging comes in a variety of materials and sizes including customizable options like holes, tear notches or rounded corners. Consider the follow options when choosing a non-resealable flexible pouch:

– Gusseted bottoms

– Rounded corners, tear notches and holes

– Non sealing after initial opening

– High speed, multiple lane manufacturing to allow for an incredibly competitive product

Resealing Sliding Pouches

There are a variety of pre made sliding pouches available within the flexible packaging industry. Side gusseted pouches with slider closures are popular. Consider the following pouch slider types when looking into flexible packaging for your company’s products.

– Hooded: A hooded pouch slider is most commonly used in food application of flexible packaging where a high level of sanitation is needed.

– Exposed: When sanitation isn’t necessary in applications other than food, where a heavier bag where more strength is needed than sanitation an exposed pouch slider is the best option.

– Power-proof: This type of sliding pouch closure is ideal when manufacturing powders or granulated products. This closure looks like a small plow and is created to clear a path along the closure in order to prevent particles from getting lodged in the track of the flexible package.

– “S” Slider: This is a pouch enclosure that is used for the highest retention within the industry. When it comes to packaging heavier products such as pet food, lawn seed or garden fertilizer an “S” slider is the option most likely to be used. This is available in exposed style packages.

In the last installment on flexible packaging we will look into the final enclosures that are popular the side gusseted pouch and quad sealing pouch.

Anchor Printing

Flexible Food Packaging, Flexible Package Design, Flexible Package Supplier, Flexible Packaging, flexible packaging manufacturer, Food Packaging, Product Packaging

Discovering All There Is In Flexible Packaging and Custom Labeling

Posted on December 28, 2015 by Creative Programs and Systems

Flexible pouches are taking the package and labeling industry by storm. The dynamics of flexible packaging have changed dramatically and the varieties of pouches available on the market today are designed to ensure the utmost satisfaction of customers while preserving perishable and non perishable goods. In order to find a pre-made pouch or custom-made bag that meets your needs consider one of the many designs available on the market today.

Stand Up Pouches

Stand up pouches are available for various products including coffees, dried fruit, nuts and more. In order to create a custom package that suits the needs of consumers and of the product itself while continuing to hold shelf appeal there are many requirements that must be met. When it comes to stand up pouches consider the following possibilities:

Sliding devices for resealing the package in both standard and hooded options.
Pouches that are created from cellophane, polypropylene and more.
Clear or opaque features included on the entire pouch the pouch sides or bottom gussets.
Pouches that offer a press to close feature.
Quad seal flexible pouches that are created for larger quantities of product.

Stand up pouches offer a variety of benefits over other varieties of flexible packaging that is available on the market today. The benefits of stand up pouches are as follows:

Stand up pouches hold the products freshness longer by keeping air out. This makes stand up flexible pouches ideal for all types of food consumption from humans to pets.
When it comes to shelf appeal stand up pouches have a high appeal to consumers. Stand up pouches have a high appeal in the competitive display environment.
The logistic benefits of stand up pouches make it a far superior type of packaging. Flexible stand up packages reduce the room needed when storing and shipping products as well as minimizing packaging costs and reduces the impact of packaging on the environment.

Stand-Up Zip Top Pouches

Press-to-close Pouches

Many products need an option to reseal packaging. Products that are marketed using stand up press to close flexible pouches include:

Processed meats
Frozen foods
Powdered products
Pet foods

Zippered Pouches

A zippered pouch option offers great shelf appeal that promotes your products shelf appeal. The zipper option reseals the product keeping it fresh and ready for consumers use.

Several zipper features from hang holes to tear notches
Side gusseted pouches
Stand up pouches with up to two different capabilities

Zippers on flexible pouches keep products airtight and help to meet the strict standards that are being set within the flexible packaging industry.

When it comes to packaging your company’s products there are various things to consider such as the product itself, the environment in which it is to be stored and the shelf life of the product itself. No matter if you are expanding your brand or starting out on the market there is a custom flexible package designed to fit your need. In our next installment on flexible packaging we will discuss other options available to ensure your product is properly packaged, labeled and marketed to maximize consumer appeal, shelf life and function.

Look for more in our next installment on custom packaging, flexible packages and labeling.

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Flexible Food Packaging, Flexible Package Design, Flexible Package Supplier, Flexible Packaging, flexible packaging manufacturer, Food Packaging, Product Packaging