Commercial real estate investing is showing renewed momentum as investor confidence continues to strengthen heading into 2026. A recent survey from CBRE, the world’s largest commercial real estate services and investment firm, reveals that the vast majority of investors plan to increase or maintain their exposure to commercial real estate this year—signaling optimism around long-term returns and income potential.
According to the survey, nearly 75% of investors plan to buy more commercial real estate, while another 21% expect to maintain their current investment levels. Respondents included developers, private equity firms, real estate funds, and institutional investors across the United States and Canada. CBRE also projects that commercial real estate investment volume will increase by approximately 16% this year, reinforcing expectations of a more active market.
Why Commercial Real Estate Offers Strong ROI Potential
Despite ongoing concerns around economic uncertainty and labor market softness, many investors view today’s environment as a strategic opportunity to secure attractive pricing and long-term value. With significant capital—often referred to as “dry powder”—waiting to be deployed, demand for well-located, income-producing assets remains strong. This creates favorable conditions for investors focused on cash flow, appreciation, and risk-adjusted returns.
Commercial real estate continues to offer compelling ROI advantages, including:
- Stable income through long-term leases
- Potential for value appreciation through repositioning or redevelopment
- Portfolio diversification beyond traditional stocks and bonds
- Inflation hedging through rent growth and asset value increases
CBRE notes that while pricing discipline remains important, competition among buyers is increasing, particularly for stabilized, high-quality assets. This dynamic reinforces the importance of market knowledge and strategic asset selection when targeting returns.
Top Markets and Property Types for Investors
For the fifth consecutive year, Dallas ranked as the most attractive U.S. market for commercial real estate investment, followed by Atlanta and San Francisco. Other top-performing markets include Miami, Charlotte, Raleigh-Durham, Nashville, Tampa, Seattle, and New York City, reflecting strong population growth, job creation, and long-term economic fundamentals.
In terms of asset classes, multifamily properties—such as apartment buildings—remain the most sought-after investment type, with roughly three-quarters of investors targeting this sector due to its consistent demand and income stability. Industrial and logistics properties also continue to attract strong interest, driven by e-commerce and supply chain expansion, followed by selective opportunities in retail and office assets.
A Strategic Time for Commercial Real Estate Investing
As the market begins to rebound after a recent slowdown, investors are taking a more thoughtful, disciplined approach rather than chasing quick wins. This creates opportunities for well-capitalized buyers to find strong, high-quality assets with solid long-term returns. For those focused on steady income and building wealth over time, commercial real estate remains an attractive opportunity in 2026 and beyond.
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Written by the Digital Marketing Team at Creative Programs & Systems: https://www.cpsmi.com/.